The Idea To Impact Podcast

Welcome to The Idea to Impact Podcast with your host, Blake, where I guide business owners and experts from book idea to bestselling reality. In this episode, I’ll walk you through a simple, four-step framework for planning your book launch. Whether you’re a first-time author or you’ve launched before without the results you wanted, this episode will give you the tools to succeed. What You’ll Lear...

Have you ever dreamed of writing a book but felt overwhelmed at the thought of starting? Maybe you’ve had a brilliant idea but no clue how to organise it into something readable—or even publishable (if that’s a word!). You’re not alone. The truth is, most aspiring authors get stuck before they even begin. But having a clear plan can make all the difference. In today’s episode, I’ll walk you throug...

Ever wondered why some business owners seem to stand out, attract clients, and unlock incredible opportunities? What if the secret wasn’t about spending more on ads or chasing the latest trend, but something timeless, like writing a book? In this episode, I’m sharing how writing a book can transform your business, help you build trust, and give you an undeniable edge in today’s crowded market. Whe...

Welcome to the Episode 77 of the Idea to Impact podcast. The first one for 2025! After a relaxing holiday and some exciting personal milestones, I’m back and ready to help you kick off the year with a game plan to finally write your book. If you’ve been thinking about becoming an author for a while, this episode is for you! Why 2025 Is The Year To Write Your Book: The Rise of Authority-Based Busin...

In this episode, Blake interviews business coach Louise Cornell, who shares her journey from being made redundant during COVID to becoming a successful entrepreneur. Louise discusses the challenges she faced in transitioning from a corporate job to running her own business, the importance of self-trust and consistency, and how her work empowers women to create fulfilling lives. She highlights the...

In this episode, we’re diving deep into the challenges business owners, coaches, experts, and consultants face when writing a book. A book has the power to elevate your brand, establish authority, and attract clients—but only if done right. I’ll uncover the five biggest pitfalls professionals fall into during the writing process and share actionable strategies to avoid them. By the end of this epi...

In this episode, we tackle a question that every aspiring author faces: How long should my book be? Spoiler alert—there's no one-size-fits-all answer. The ideal length depends on your goals for the book. Whether you're writing to generate leads, build influence, or create a legacy, the word count plays a key role in shaping your book’s purpose and impact. I’ll break down the different types of non...

I n this episode of the Idea to Impact podcast, Blake de Vos discusses how writing a book is just the beginning of a journey that can lead to multiple revenue streams. He emphasises the importance of viewing a book not just as a product, but as a platform for establishing credibility and attracting opportunities. Blake outlines five key revenue streams that authors can leverage: high ticket coachi...

In this episode, best selling author and Idea To Impact Founder Blake de Vos talks about the importance of writing a book for business owners, emphasising that it is no longer a pipe dream but a necessity. He explores how a book can differentiate individuals in a competitive market, build trust and authority, and serve as a powerful tool for lead generation and business growth. Blake also addresse...

 In this episode, best selling author Blake de Vos provides a comprehensive checklist for first-time authors, guiding them through the essential steps from conceptualising their book idea to launching it successfully. Learn the importance of having a clear message, choosing the right publishing path, creating a solid outline, understanding the audience, establishing a writing routine, and the sig...

In this episode, 2x best selling author Blake de Vos discusses the challenges and strategies of balancing business responsibilities with the process of writing a book. He shares practical tips on setting boundaries, breaking down the writing process, leveraging business experiences for inspiration, and the importance of accountability and celebrating progress. The conversation emphasizes that with...

In this episode, best selling author, Blake de Vos discusses how to leverage your book as a core part of your business strategy. He emphasises the importance of using your book not just as a piece of content, but as a strategic tool for growth, branding, lead generation, networking, and personal development. Blake outlines five key ways to utilize your book effectively and highlights the long-term...

In this episode, Blake discusses the five most common mistakes business owners make when publishing their first book. He emphasizes the importance of targeting the right audience, treating the book as more than just a business card, taking the time to write thoughtfully, having a solid marketing plan, and leveraging the book for ongoing business growth. By avoiding these pitfalls, aspiring authors...

In this episode, Blake de Vos discusses the challenges of balancing business responsibilities with the process of writing a book. He shares practical tips to help aspiring authors stay productive and motivated while managing their business. Key strategies include setting clear boundaries, breaking the writing process into manageable chunks, leveraging business experiences for inspiration, building...

In this episode, Blake delves into the transformative power of personal stories in writing. He highlights how sharing personal anecdotes can emotionally engage readers, build trust, and enhance relatability. Blake also shares actionable strategies for identifying meaningful stories, crafting compelling narratives, and balancing storytelling with valuable content. He encourages writers to reflect o...

In this conversation, Em Gee, a marketing mentor and author, shares her journey from writing her first book 'Uncertain to Unstoppable' to creating a collaborative book 'Try and Stop Her' with 24 women in business. She discusses the importance of community in the writing process, her transition from mindset coaching to marketing, and her thoughts on the role of AI in the book space. Em emphasises t...

 In this episode, Blake explores the five major mindset blocks that aspiring authors often encounter: fear of failure, imposter syndrome, perfectionism, self-doubt, and fear of criticism. Drawing from his personal journey, he shares practical tips to help writers overcome these challenges, emphasising the value of vulnerability and the need to recognise their worth as authors. The discussion aims...

In this episode of the Idea to Impact podcast, Blake shares essential strategies for aspiring authors to become best-sellers within their industry. He highlights the importance of meticulous planning, understanding the needs of your audience, uncovering a unique angle, generating anticipation, optimising for Amazon, devising a comprehensive marketing plan, gathering reviews, and engaging with read...

In this episode of The Idea to Impact Podcast , Blake De Vos shares essential strategies to write a book that not only captivates readers but also drives results for your business. From understanding your audience to creating a compelling hook, storytelling, and including actionable content, Blake breaks down the key elements of writing a book that converts readers into clients. He also covers the...

 In this episode of Idea to Impact , best-selling author Blake De Vos tackles the challenge of balancing business demands with writing a book. Blake shares strategies to make the process more manageable, while showing how writing can benefit your business and position you as an expert in your field. Key Takeaways: Balancing Responsibilities: As a business owner, it can feel impossible to make tim...

In this episode, Blake chats with Kirsty Peebles, a passionate entrepreneur who navigated the challenges of starting a gym during COVID and how she's transitioned into business coaching. Join us as Kirsty shares her experiences with setbacks, resilience, and the importance of mental health in business. Discover how she learned to prioritise her well-being while maintaining a focus on her clients a...

In today’s episode, we dive into the transformative power of becoming an author and how writing a book can lead to significant growth for your business and professional life. If you've ever wondered how publishing a book could impact your career, this episode is for you. From building authority to expanding your network and leaving a lasting legacy, we’re covering all the ways a book can help you...

 Welcome back to the Idea to Impact Podcast ! In today’s episode, we’re diving deep into the world of book publishing. Whether you’re considering traditional publishing, self-publishing, or a hybrid approach, I’ll cut through the noise and give you a clear path to make your publishing journey as smooth as possible. Ready to publish your book without the hassle? Let’s get into it! What You’ll Lear...

In this inspiring episode of Stories of Impact , we sit down with the multifaceted Courtney Wilder—a poet, author, and business coach. Courtney opens up about her journey of self-discovery and creativity, shedding light on her debut book, Words To Experience . She shares how her insights on achieving balance can empower others to flourish in both their personal and professional lives. What You’ll...

In this episode, we tackle a challenge many aspiring authors and business owners face: overcoming self-doubt and believing in your book’s potential. If you’ve ever questioned whether your book will have an impact or doubted your ability to finish it, you’re not alone. I’ll be sharing my own experiences with self-doubt while writing my first book, The Six Pillars of a Rewarding Life , along with pr...