The Idea Climbing® Podcast

Writing great marketing copy is an art form. Many copywriters struggle with brevity; short form copy that packs a marketing punch isn’t the easiest thing in the world to create. If you have the right copywriting and marketing strategies you will get the attention of potential clients, keep it, and convert them into clients. I discuss how to do that in this episode with my guest, Joe Martin. Joe is...

The wrong name for your product or service can be the difference between success and failure. So, how do you choose the right name? That’s what I discuss in this episode with Alexandra Watkins. Alexandra is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy’s Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My...

Podcasting is about more than just download numbers, which is what most people focus on. Podcasting can be a powerful tool to grow your business if you have the right strategies. That’s what I discuss in this episode with my guest, Steve Ramona. Steve discovered his calling at a young age and is now on a mission to share his secret sauce for success. He thrives on forging meaningful connections, s...

There’s more to success than “hard work”. If you have the right strategies and mindset, you can manifest amazing things in your personal and professional lives. That’s what I discuss with Melinda Van Fleet in this episode of the Idea Climbing podcast. Melinda is a Intuitive Energetic Business and Leadership Mentor that helps busy leaders and businesspeople achieve next level results (i.e. make mor...

If you want to share and clearly communicate your big idea you need to do it in small chunks of information, not a long presentation. Your big idea has to be shared in a small package. You can’t dump a ton of information on people all at once, they’re not ready to process all of that information. You understand your big idea because it sprang to life in your mind. You’ve probably researched it, mu...

When you enter the mentoring space, you begin an amazing, life changing journey. How to navigate that journey is what I discuss with Machen MacDonald in this episode. On your journey you’ll be de-storying who you’ve been while storying who you really are. We show up differently in different situations. When you’re trying to change you have a mindset, or a story, of something like “my services aren...

Everybody faces fear at one time or another, it’s how you deal with it that makes the difference. That’s what Kyle Dean Houston and I discuss in this episode. Fear Happens to all of Us Most people that have ever achieved anything realized that they have to move outside of comfort in order to have a transformation. To achieve something, you’re going to have to give something else up. If you want to...

When it comes to networking, the line between general networking meetings and prospecting meetings can be vague. You shouldn’t pitch someone the first time you meet them (that’s called pitch slapping); yet you need to grow your business. How to do that is what I discuss with serial entrepreneur Clay Hicks in this episode. If you focus on earning trust with the person across from you then the like...

Mentoring relationships without structure can fail fast. With the right structure they can thrive. That’s what I discuss in this episode with Lisa Fain. What do you think most mentoring programs do wrong? Most mentoring programs have a “pair and pray” structure. They pair people and pray that the program succeeds. People think because they’re in an “official” mentoring program and are having mento...

Mentoring can be a crucially important part of your personal and professional lives. The challenge is finding the right people and creating successful mentoring relationships. That’s what I discussed with Gary Anzalone in this episode. When you have a mentor, you can have a very fulfilled life because you have someone to talk to about your hopes and dreams. You have someone in your corner to give...

Episode 79! Everybody faces fear, it’s a matter of how you deal with it and move past it that matters. That’s what I discuss with Jacqueline Wales in this episode. What is Fear? Jacqueline believes that fear is imagination based. There are a lot of reasons why we can feel threatened in life, but fears are often just a story we tell ourselves to deal with discomfort. Fear is just an emotion, it’s n...

Episode 78! Know, like and trust is great. Taking it one step further is respect. It’s all about the connections that you make with people and the relationships you build after you connect.  That’s what I discuss with Michael Goldberg in this episode. Gaining Respect There are phases to building relationships the right way. When you’re getting to know each other, you’re asking a lot of questions,...

Episode 77! If you want to get ahead in business, you must give before you get. That’s what I discussed with Dan Horwich. Dan is an active networker focused on making a difference in the professional lives of IT practitioners. Dan believes that money isn’t the key to happiness; relationships are the key to happiness. Here’s why. When you get out of school, if you want to be an entrepreneur, what g...

Episode 76! Today’s big idea is that neuroscience can dramatically increase your marketing efforts’ ROI. My guest is Mike Mausteller. Mike is known for his brand building in the Fortune 500 Space.  Today he committed to supporting small and medium Private businesses, creating strategies that result in healthy businesses, enable the owner to scale or maximize their value in a sale. First, we discus...

Episode 75! Leadership and mentorship go hand in hand; it’s just a matter of sharpening your mentorship skills. That’s what I discuss in this episode with my guest, Oak McCulloch. Retired Lieutenant Colonel Oak McCulloch is a nationally recognized keynote speaker and the author of “Your Leadership Legacy: Becoming the Leader You Were Meant to Be.” Both his leadership presentation and his book are...

Episode 74! In the world of sales and marketing there are many viewpoints about how to do both successfully. My guest, Mike Savage, believes that there are only three ways to grow your business and have marketing and sales play well together. Mike works with 6-figure entrepreneurs who are hell-bent on getting to 7-figures without sacrificing their health, their relationships, or their happiness.  ...

Episode 73! Most people think of improv as “being funny”. It’s much more than that. There are many ways that improv can be woven into the business world, especially when it comes to communications. That’s what I discuss with Bill Prinzivalli in this episode. Bill is an organizational consultant and a transformational coach who incorporates mindfulness practices and improvisational techniques to he...

Episode 72! Sales can be a complicated process and tiring if you go about it the wrong way. There’s the stigma of salespeople being annoying. For solopreneurs, consultants, fractional C-Suites, and entrepreneurs – how do you get your message across without being salesy? Through relationships with trusted advisors. That’s what I discuss with Raffi Yardemian in this episode. Raffi is an executive-le...

Episode 71! If you’re entrepreneurial there’s a good chance that you attend networking events and join networking groups for business development. But what happens when you’re not getting enough business from your efforts? Have you ever thought about starting your own networking group? That’s what I discuss with my guest, Michael Gordon. Michael is the CEO of Elavaire, an exclusive networking grou...

Episode 70! Altruism can be a powerful force in your life if you understand how to practice it. That’s what I discuss with my guest, Sandy Gennaro. Sandy Gennaro is a world-class speaker/drummer/author/coach who has recorded and toured with several globally known artists. First, you need to think outside of yourself and always be willing to help other people. When you help somebody in a positive w...

Episode 69! Many people associate improv with being funny. It’s so much more than that, it can be an important part of effective communication for everyday work and life in general. That’s what I discuss in this episode with my guest, Meridith Grundei. Meridith is a public speaking and presentation skills coach who works with individuals and organizations in healthcare and tech so they can be more...

Episode 68! Today we’re taking a look at how to build valuable relationships with people who will help promote your business. My guest is serial entrepreneur Gregory Klein-Hertzel with ConnectivTech.  ConnectivTech is a Fractional CTO organization specializing in I.T. procurement & vendor selection. The Networking Journey Networking is a journey. If you’re doing it right you’ll find that after...

Episode 67! Mentorship is one of my favorite topics for this show. My guest Hassan Akmal and I recently discussed how to create successful mentoring relationships. Hassan is an American career and life mastery consultant, author, professor, thought leader, philanthropist, and former professional tennis player and athlete ambassador to the United States. The purpose of mentoring is to change your l...

Today we’re discussing Tik Tok for business and my guest is Alex Hitt. How did Alex get involved with Tik Tok and get to where he is today? He embraced the latest trend. Most businesses don’t know what to do with Tik Tok. Alex moved to Hawaii in 2021 with no real estate experience and sold $3 million worth of real estate through social media with people he had never met before, much of that as a r...

Episode 65! It seems that every entrepreneur is told to write a book at some point in their career. A book is a key that opens up doors for you that you wouldn’t have been able to open without one. My guest, Justin Breen has written two books and he shares his insights and journey to becoming a bestselling author. His newest book, Epic Life has sold more than 10,000 copies in its first 10 days sin...