The IABC EMENA Podcast

IABC EMENA's former chair Neil Griffiths shares why you should stand for a board role with the world's largest family of communicators.

One of our EMENAComm keynote speakers was Joss Mathieson, the founder and director of Change Oasis. Joss spoke eloquently about his experiences heading up internal communications at companies such as GlaxoSmithKline. He joins us on the podcast to talk about managing change, how technology can help, and why internal communicators should be the "Rock Stars" of the communications industry.

Communication has always been a creative from of bringing thoughts, new ideas and concepts to life. Industries are changing very fast and this requires a strong alignment. How can you become the game changer with your communication expertise? Maysoun Ramadan will be joining us at EMENAComm to talk value. She shares insights on the podcast today as to how we can prove our strategic worth.

Let’s bring the world of sustainability and NGOs to communicators. It is more than just reports or CSR, it is transforming the way we do business. At EMENAComm Casilda Malagon will talk about why sustainability matters to communicators. She joins us on the podcast to discuss why sustainability should matter to us all.

How many of us communicators are digitally savvy? Can you tell a Google analytics page from a MailChimp EDM? How can we do more to understand digital marketing? IABC EMENA board member Jasna Suhadolc will be joining us at EMENAComm to talk the audience through how they can deliver a best-in-class digital marketing strategy. Today she joins us on the podcast to give us a taste of what to expect.

For brands that are willing to listen on social media, there’s a lot to discover about one’s target audience. Communicators often forget that social media is more than an engagement & content-sharing platform, but also a comprehensive research tool that gives brands a direct look into the thoughts of their target audience. So how can brands rethink the traditional use of social media and harness i...

Globalisation and the ubiquity of social media have impacted how we practice communications; we’ve moved from being transactional to collaborative, both internally and externally. How did that happen,what are the influences, and what do these trends mean for communicators? Muriel Pineau joins us on the podcast today to share insights from her presentation at EMENAComm on how communicators can and...

Communication lies at the heart of leadership, and yet leaders are often ill-prepared for the specific communication challenges change presents, and often under-served by the communication professionals who support them. At EMENAComm, Colin Hatfield will reveal a few of the tools and techniques he has developed that strategic advisers can deploy with leaders to help them be more effective, inspiri...

In today’s world, organisations and companies must build an authentic and two-way relationship with their clients, customers and wider stakeholders. One increasingly popular way to achieve this is through brand journalism, by telling journalism-style stories about a company that make readers want to know more, stories that don’t read like marketing or advertising copy. Former journalist Gay Flashm...

We all understand the importance of reputation, but how much do we know about what shapes reputation? Matthew Painter UK Managing Director – Corporate Reputation at Ipsos MORI, will be joining us at EMENAComm to explore how communications leaders across the world are responding to shifting demands from consumers, policy-makers and the media – drawing on Ipsos’s latest global research, including: t...

A pioneer in the CSR space across EMENA, Monaem Ben Lellahom will be joining us at EMENAComm. Today he talks us through why corporate social responsibility matters, both as an opportunity as well as a risk to organizational reputations. He'll be sharing unique insights at EMENAComm on pioneering research into sustainability and CSR trends across the Middle East and Africa. Enjoy the podcast and se...

Research shows that only 4% of people meet their goals each year. Part of the issue may be that using an old, traditional approach to goal-setting often leads to mounting frustration and undue stress. Jan Spence will be joining us at EMENAComm to share a fresh, innovative perspective on how to develop a game plan and maintain momentum to achieve their goals and objectives. She joins us today on th...

We're in for a treat at EMENAComm. IABC’s past global chair and the CEO of the Centre for Strategic Communication Excellence, Adrian Cropley will be sharing his insights on how Artificial Intelligence will change the communications function, and what we need to do to prepare for this change. Today he joins us on the podcast to give us a glimpse into what AI means for us and what we should be doing...

Metaphors are an incredibly powerful tool for communicating, especially when talking about change. IABC’s past APAC Chair Dr Rajeev Kumar will being joining us at EMENAComm to share his expertise in how figures of speech can be used to promote change and engagement internally. He joins us to share a teaser into his talk, and discusses what we can all do to make the most of metaphors in storytellin...

The many competing demands for our attention can feel like a wall of noise, making it hard to pick out the really important messages that we need to hear. For example, research shows that Google is a more credible source of information than CEOs and, with trust in society at a low point, leaders are struggling to be heard. So how do both leaders and employees get heard? Drawing on extensive experi...

It's no secret that we're incredibly excited to welcome Cameron Craig to EMENAComm. Cameron worked at Apple during its turnaround, and he will share how communication played a pivotal role in the period from Steve Jobs return as CEO to the launch of the iPhone. Over this period, Apple would prove the cynics wrong and dazzle the world with its groundbreaking innovations, masterful marketing and aga...

Who doesn't love a crisis? One of our speakers at EMENAComm, Daniel Schraibman, certainly does! Based on his own experiences, including the oil and gas sector, Daniel Schraibman will talk attendees through how can you prepare for, respond to and learn lessons from a crisis in Bahrain this February. Daniel joins us on the podcast to discuss modern-day crisis issues and how we need to respond. Join...

Diversity, inclusion and representation are issues that we often talk about, but which are practiced less often. What are the benefits to applying a culturally diverse lens to your communication strategy, and how can you harness diversity within your organisation to leverage social change? Tasneem Chopra, one of Australia's leading consultants on the issue, joins us on the podcast to talk about wh...

Emotions are at the heart of communications, and yet how can be better understand the feelings that drive how and why we communicate. As a taster to their EMENAComm plenary session, Ogilvy’s Joe Lipscombe and Nick Driver share their insights into the history of emotion and empathy that will help us develop a better understanding of how to connect with people, either through the written word or fac...

Communication is an essential part of leadership. And yet few organizational leaders are natural communicators. Effective communication leads to successful leadership, and successful leadership leads to sustainable changes. In this podcast, Turkey's leading communications trainer, Dr Sedef Kabaş talks about how we can help our leaders become more effective communicators. Dr Sedef will be joining u...

Listening is one of the most important skills a communicator possesses. And yet, as a skill, it’s rarely talked about. Dr Kevin Ruck, Michael Pounsford and Howard Krais will be leading a special workshop at EMENAComm which is designed to help attendees improve their listening skills. Take a couple of minutes to listen to them talk about why listening matters more than ever, and what you can expect...

With expertise that spans industries and geographies, few people understand corporate reputation as well as Aimee DuBrule. She'll be coming to EMENAComm to talk about the shifting role of communicators, from ‘spin doctor’ to ‘corporate conscience’; what it takes to truly live purpose in an organization, from the inside out; and how to lead this transformation so that your company will thrive in a...

Who loves planning? Who has the time to plan? One person who'd say yes to both of these questions is Dan Penton, the co-founder of ICPlan and a communicator who is committed to promoting the benefits of planning. Daniel will be leading a skills session at EMENAComm, and he joins us on the podcast to talk about how and why we should focus more on planning.

Saying no can sometimes be the hardest thing to do, especially in certain markets and culture. One of the Gulf's rising communicators and an EMENAComm plenary speaker, Hanisha Lalwani talks to us about the importance of pushing back and saying no. She's also promised to run a session at EMENAComm on how to say no. Listen to her insights, and join her in Bahrain this February.

Technology is transforming our lives, and how we communicate. But with there being so many solutions and different innovations, where should communicators begin to look for the right tech that will improve their abilities and outcomes? EMENAComm speaker Fady Ramzy talks us through his suggestions, and shares insights into what he will be talking about at EMENAComm. Enjoy the podcast and see you in...