The IAB Australia Podcast

In the final episode of the year we talk to Simon Williams, the new MD at Carat in Australia, about the need for new agency business models and his plans for Carat in the local market. Simon discusses how businesses can drive better results with the right media and data strategy as well as the value of diverse talent in our industry. And as 2018 draws to a close, we want to thank Whooshkaa for all...

How are evolving attribution models changing to meet increasingly digital and fragmented media spends? In this episode we chat to Yorgos Moschovis, Head of Data Science & Engineering at Datalicious, about the evolution of channel economics and how the industry attributes ad impact and sales, deep-dive into modern multi-touch attribution and discuss what attribution might look like in the futur...

We talk to Matt Rowley, Chief Revenue Officer at Fairfax Media, about his journey into digital media and content marketing, from marketer and creative agency founder to commercial head at Fairfax, with a high-rating rugby podcast and website along the way. Matt shares his thoughts on content marketing and its tribulations, third-party amplification and the difference between traffic and engagement...

In this episode we talk to Paul Sinkinson, VP of Analytic Partners, about his journey in the evolving world of analytics and marketing effectiveness measurement over the past fifteen years. Paul is a full bottle on maintaining the right focus in marketing analytics and achieving the correct media mix. He discusses how digital advertising does work for short- and long-term business objectives based...

We speak to Tom Weaving, Business Development Director at The Trade Desk, about the lessons he’s learned from a career in programmatic video in the APAC region. Gai Le Roy and Tom discuss the advances and progress in cross-media delivery, targeting and attribution and what’s needed to increase effectiveness in these areas. Also, we cover video in context of the Australian Connected TV market and s...

Podcasting has been around since the mid-2000s but has only gained mainstream popularity & commercialisation in the last few years. Gai Le Roy caught up with audio experts Sharon Taylor, CEO of Omny Studio, and Rob Loewenthal, Founder of Whooshkaa, to discuss what makes a good podcast, building an audience that will last, dynamic ad insertion and targeting, and how to increase credibility in t...

We caught up Tom Kershaw, CTO of Rubicon, on his recent trip to Australia. Gai Le Roy managed to sit Tom down long enough to discuss shifts in the programmatic marketplace, targeting across different platforms, the importance of mobile apps and the inevitable tech integrations and consolidations across businesses in the tech industry. See omnystudio.com/listener for privacy information.

Oath is a global company operating on the supply and demand side and has masses of data. IAB Australia’s Gai Le Roy talks to John McNerney (Director, Platform & Exchange Solutions, APAC) from Oath about data, the supply and demand balance of an exploding video market and targeting. Also, the skills needed in the industry and how digital marketing unicorns need mathematicss understanding, analy...

The IAB Podcast comes full circle as we welcome back our very first guest, Tim Whitfield. Gai Le Roy discusses with Tim his move from agency side back into Ad Tech and his new role as VP, Strategic Solutions, APAC at Sizmek, the transferable art of pitches, and a lot about the role of creative, including: Data-driven creative, the relationship with creative agencies, creative across different plat...

The Australian Digital Advertising Practices are a new initiative from three industry bodies (the IAB, MFA and AANA) coordinating a working group of advertisers, media agencies and publishers. The aim is to restore trust and increase credibility across all parties involved in digital advertising. The practices include five key areas: digital transparency; viewability; brand safety; ad fraud; and d...

Digital Video has grown exponentially in the past few years. In this episode we talk to Pippa Leary, Commercial Director - Digital Sales at Nine, and James Bayes, Digital Sales Director - OTT Video at Seven West Media, about how the market is defined from a broadcast perspective and how they are structuring their digital video offerings, the most popular kinds of content, the uses of the data coll...

How do we create more transparency and promote more trust in the digital supply chain? The digital advertising industry has grown exponentially, and with that has come issues of fraud, transparency and the trust problems inherent in such growth. The IAB Tech Lab in the USA is the tip of the spear in dealing with these issues by developing tech solutions and industry standards, and in this episode...

What exactly is an API and what do they do in the real world? What is the role of an API in automation and what are the advantages to that? How important are APIs in the digital economy? At our recent IAB Digital Ad Ops Conference in Melbourne, our expert panel discussed and answered all of these questions and more, including the kinds of teams and skills needed to effectively implement them acros...

In a world where growing numbers of subscription platforms are driving the growth of connected TV, what room is there for ad-funded models? Mark Zagorski, CEO of Telaria, believes that the future of Connected TV is the time-tested, ad-funded model of TV past. And it’s a move that presents significant advantages and challenges to the industry. See omnystudio.com/listener for privacy information.

Video Advertising was worth $1.1 billion in 2017, making up 38% of Display Advertising revenue. Twitter has made a strong move into the video advertising market, with it making over 50% of their yearly revenue. We talk to Lottie Laws, Head of Video at Twitter Australia, about the role of video in the evolution of Twitter, the creative that makes a good video, and trends in the local and global mar...

In this episode of our “Executive Series” we talk to Dave Yovanno, CEO of Impact and former IAB U.S. board member. IAB Director of Research Gai Le Roy talks to Dave about what Impact (formerly Impact Radius) does; the role of performance marketing; social influencers and the consumer journey; and advances in tackling fraud and where the industry sits now with hygiene levels. See omnystudio.com/lis...

eBay is one of the largest data-driven organisations in the world and prides itself on providing great consumer experiences by combining data and creative messaging to align with audiences – and then experimenting. Mark Mansour, Director of Advertising and Commercial Partnerships at eBay and co-chair of the IAB Ad Effectiveness Council, and Gai Le Roy discuss the importance of digital ad effective...

How do you solve social problems and make money while you do it? IAB CEO Vijay Solanki talks to Afdhel Aziz, author of "Good is the New Cool", about companies changing the world for the better. See omnystudio.com/listener for privacy information.

The General Data Protection Regulation (GDPR) comes into effect in just over a month, and it will have far-reaching implications in Europe and around the globe. Yves Schwarzbart, Head of Policy & Ad Tech at IAB U.K., has lived and breathed the GDPR for the past few years, and he uses his expert knowledge to break down the 200-plus page legislation and explains what it actually means for digita...

How does the Australian market stack up compared to the U.S. and the world? At the recent IAB Leadership Conference IAB CEO Vijay Solanki sat down with Dave Osborn, SVP Global Accounts at AppNexus, to discuss his learnings from other markets when it comes to programmatic marketplaces, the value of good strategy and the need to shine a light on money and relationships to increase transparency in th...

What’s going on with OTT ecosystem and how is that playing into traditional broadcast with the satellite and cable operators? Vijay Solanki sat down with SpotX founder and CEO Mike Shehan to discuss the company’s focus on the supply side, helping media owners make the most of their video inventory, the role of data, the future of broadcasting, and their launch of video header bidding in March. See...

Long form, short form, interactive and more: There are a lot of tailored ad options when it comes to a streaming platform that sees 77% of consumption in a living room environment. We sat down with Peter Naylor, SVP Advertising Sales at Hulu, in Palm Springs to discuss the revolutions in digital streaming and connected TVs, what the current state of advertising is, where the money is coming from,...

There are billions and billions of photos and images uploaded online, the number of cameras will triple by 2022 and people are increasingly using images to communicate, but how do you unlock and utilize all that data as a brand? In the next installment in our series of podcasts with senior executives, IAB CEO Vijay Solanki talks to Phil Schraeder, President & COO at GumGum, about artificial in...

Ad Blocking is still one of the hot industry topics, so the IAB conducts research with Pureprofile to asses the trends and examine why consumers are blocking ads. What are the key reasons people install ad blockers? Is it growing? Why do people stop using them and what can the digital industry do about it? IAB's Director of research Gai Le Roy and Pureprofile CEO Nic Jones discuss the latest wave...

Nev Hasan, National Digital Sales Director at MCN and IAB Director of Research Gai Le Roy discuss the state of Programmatic TV in Australia ahead of Ashton Media's Programmatic Summit 2018 . They discuss what’s changed in the space over the past few years, what the clients are asking for, dynamic trading for TV buying, attribution, measurement and effectiveness. (Tickets for the Programmatic Summi...