Thrive Digital
The Hypothesis
The Hypothesis is a biweekly show where industry experts debate and discuss growth marketing approaches, digital advertising tactics, measurement plans, plus creative and growth strategies. Prefer video? Check out the recording of the show on YouTube every two weeks at https://www.youtube.com/@ThriveDigitalMarketing
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Thrive Digital
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Latest episode
Jul 7, 2026
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Episodes
Is the marketing funnel still relevant? 07.05.2024 37:55
Episode 1: Is the marketing funnel dead? This episode explores the limitations and challenges of using the marketing funnel in today's digital landscape. Learn how marketers are currently using the funnel in ad planning and lead generation, where the funnel goes wrong, how marketing teams should be using the funnel, and where we believe this will be in 5 years. For show notes, visit https://b...
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