The Human-Technology Podcast

A LinkedIn post that hit like lightning—over 200,000 impressions, hundreds of comments, and a heated debate: Why is the offensive by Chinese car manufacturers failing in the German market despite billions in investment, solid technology, and aggressive pricing? In this episode, I analyze: What we can learn from the market entry of Japanese and Korean OEMs Why BYD, Nio & Co. are technologically adv...

In this episode, we’re diving back into the technical side of things – right at the heart of development reality. The focus is on ISO 9241, the key series of standards for ergonomic human-machine interaction. Why everyone has an opinion on HMIs, but why we as professionals need more than just subjective assessments – we’ll explore that, along with the origin, structure, and application of ISO 9241...

In this thought-provoking episode, we explore the evolving relationship between humans and artificial intelligence through the lens of the MABA-MABA principle – "Men Are Better At, Machines Are Better At". Originally developed by Paul Fitts in the 1950s, this framework still serves to understand how we can best divide tasks between humans and machines. Topics we dive into: - What truly distinguish...

"Auto hui, Elon pfui" – a sticker on a Tesla triggered this deep dive into a complex question: Can we separate a product from the person behind it? Can – or should – we appreciate innovation while questioning the character of its creator? In this episode, I explore the philosophical, ethical, and practical challenges of separating work from creator. From Wagner to J.K. Rowling, from Michael Jackso...

The future is no coincidence – it is the result of trends that are already shaping our world today. In this episode, we embark on a journey through time to analyze the most important technological developments of the present. Based on the Megatrend Map by the Zukunftsinstitut and the Trend Universe by TrendOne, I will shed light on the opportunities and risks of the technologies that are fundament...

How does technology influence our humanity? And what do we need to understand about humans to design technology in a meaningful way? In this episode, I dive deep into the mind of Yuval Noah Harari—one of the most insightful thinkers of our time. His books Sapiens, Homo Deus, and 21 Lessons for the 21st Century provide fascinating answers to the question of how the relationship between humans and m...

In the latest episode of the Human-Technology Podcast, we’re heading back to Las Vegas for CES 2025. After covering the most exciting technologies, products, and HMI innovations in part one, today I focus on the big strategic topics: - From the paradigm shift of C.A.S.E. to D.I.A.S. – What’s behind the automotive industry's new way of thinking? - The state of the automotive industry – How are manu...

As every year, CES 2025 in Las Vegas set the stage for the latest technological trends and groundbreaking innovations. In this episode, I take you on a journey through the world’s largest tech event—a magnet for tech enthusiasts, networkers, and visionaries alike. In the first part of my report, we dive into the most exciting developments in automotive products, cutting-edge technologies, and the...

In the final episode before the holiday break, we delve into three global megatrends that are shaping our world, particularly the European economy and the automotive industry: Fractured World – The world is breaking into regional power centers. Age of Disorder – Chaos and uncertainty as the new norm. De-Globalization – A shift toward regionalization and the end of hyper-globalization. How is the g...

In this episode of the Human-Technology Podcast, I invite you to join me on an exciting journey into the world of our brain. Together, we’ll explore why the commonly used phrase “The little computer in my head” is completely misleading. Our brain is not a computer; it is a uniquely complex and fascinating system. I’ll show you just how fundamentally different it actually works. Get ready to debunk...

In this episode of the Human-Technology Podcast, I analyze the current situation surrounding autonomous trucks. Together, we’ll take a look at the drivers behind this technology – from financial incentives due to driver shortages and high wages to logistical advantages in regions with long distances and weak rail networks, such as the United States. Which countries are leading in the adoption of a...

In this episode of the Human-Technology Podcast, we dive deep into the future of the vehicle interior. I explore the three major game-changers currently revolutionizing the automotive industry: automation, software-defined vehicles, and—at the center of it all—artificial intelligence. Where is AI being applied in the automotive industry? How is AI transforming our vehicle interiors? Which innovati...

In this special episode of The Human-Technology Podcast, it’s all about me for a change: Dr. Peter Rössger. I’ll take you behind the scenes of my business, beyond HMI/////, and show you what exactly I do, how I work, and the value my clients gain from it. From nudging to strategic reports and long-term partnerships – I explain how I help companies tackle technological challenges with a human-cente...

After the summer break, the Human-Technology Podcast is back with exciting topics and fresh insights! In this episode, I share three things that have particularly stood out to me over the past few weeks. Look forward to exciting insights from the IFA 2024 in Berlin, a closer look at the term Industry 5.0, and a concept that could revolutionize the way we experience cities: the 15-minute city. Curi...

Before the Mensch-Technik podcast takes a short summer break, here's a slightly more personal episode. I talk about 12 things I've had the opportunity to learn over the past few years that have changed me and my business.

In this episode of the Mensch-Technik Podcast, I take you to CarHMI – the most important meeting of the automotive HMI scene. For me, this event is like a family reunion: familiar faces, discussions about the past year's developments, and the exchange of experiences make it a highlight every time. In addition to inspiring presentations, CarHMI also offers a variety of workshops. I would especially...

Every year in June, a hotel in Berlin-Mitte transforms into the mecca of human-machine interfaces in vehicles. The CarHMI, now one of the leading events in this field, attracts nearly 400 visitors and 31 exhibitors to the German capital. For me, this event has long become a kind of family reunion. In this episode of the Human-Technology Podcast, I share my personal impressions of this year's CarHM...

I'm back from China! After a five-year hiatus, I took the stage at EAC 2024. In this episode of the Human-Tech Podcast, I take you on a journey and share insights and revelations from the Middle Kingdom. Dive into the world of future technologies and learn more about: Artificial Intelligence: How is it transforming the landscape of technology and our daily lives? Smart Cockpits: The future of driv...

In today's episode of the Human-Technology Podcast, we are not talking about HMIs, the interfaces between humans and technology, but about the merging of humans and technology. I explore the transition from technologies that remain on the surface of the body, such as smartwatches, smart glasses, and VR headsets, to invasive technologies that are located within the body. The next logical step is sy...

Welcome to the latest episode of the Human-Technology Podcast! Today, I delve into the world of motorcycling and share seven lessons I've learned on the road. But this podcast is more than just a chat about speed and adrenaline. We're talking about the essence of motorcycling and how these lessons shape my business and my life. Let yourself be inspired by the experiences of an old man and discover...

Welcome to a new episode of the Human-Technology Podcast! Over the past few years, the automotive industry has been guided by a guiding star: the C.A.S.E. mantra (Connected, Automated, Shared, Electric). But now it's time for a revolution! After numerous conversations at CES 2024 with clients and colleagues, it has become clear to me that a new mantra is needed. In this episode, I unveil the D.I.A...

Step into a captivating episode of the Human-Technology Podcast where we delve into the topic of the future - or lack thereof - of electric mobility. Join me as we immerse ourselves in the world of car electrification, a subject that has dominated headlines in recent weeks. But what truly lies behind the doomsday scenarios? In this episode, I provide insights into the current state of electric mob...

Have you noticed how vinyl records are outselling CDs, while CDs gather dust on shelves? Or how paper notebooks maintain their place in our digital age? And what about Polaroid photos making a comeback? In this episode, we delve into the world of the analog amidst digitalization. We explore why analog objects and actions are experiencing a renaissance. Digital detox—a term that prompts us to conte...

In this episode of the Human-Technology Podcast, we delve into the world of touchscreens in vehicles. Together, we take a critical look at the advantages and disadvantages of this technology compared to traditional central controllers and time-tested buttons. We take the time to explore the history of this development and illuminate why human-machine interfaces in vehicles pose a unique challenge....

Welcome to the latest episode of the Human-Technology Podcast! After my exciting experiences at CES 2024 in Las Vegas, where I explored the latest trends (in the penultimate episode) and products (in the last episode), I'm back today to discuss five questions that arose for me after the trade show. I've already found answers to some of these questions, while others still remain a puzzle. Join me a...