The HubHeroes Podcast

It's INBOUND week, y'all, and as you may remember from last week's episode , your HubHeroes crew are beyond excited for what's to come over the next few days. But for today's episode, we want to take you on a trip down memory lane to INBOUND 2018, when HubSpot rocked everyone's world with the introduction to the Flywheel : For those of you who were in the HubSpot world at the time, you know what a...

I've been in this game for decades now, and let me tell you something. It doesn't matter what industry you're in or if you're in marketing, sales, or leadership. Virtually everyone I talk to through my HubSpot consulting and training is, ultimately, trying to achieve the exact same thing – growth . That's why, in the HubSpot and inbound ecosystem, you hear so many folks talking about growth strate...

Y'all, it's almost here – HubSpot's INBOUND 2022 event , which is dedicated to showcasing incredible thought leadership across marketing, sales, customer success, and revenue operations. And I cannot even begin to tell you how stoked we are. Although to be selfish here for a moment, I'll admit there's one thing about INBOUND 2022 that makes me happy and sad at the same time: Once again, I'm speaki...

We've already talked about the buyer's journey and creating great content – two foundational elements of what it takes to be successful with HubSpot and inbound. But you can't talk about what it takes to be successful with inbound without talking about buyer personas . The most basic definition of a buyer persona that folks toss around is that they're fictional representations of your ideal buyers...

Ahhhh, the buyer's journey. On paper, the buyer's journey is the process by which your ideal buyers become aware of their problem, consider their solutions, and then (fingers crossed🤞) become your customer.  Sounds simple enough, right? Well, yes ... and also no. The conversation around what the buyer's journey really is (and how it works effectively) changes when you look at it through the lens...

Great content is the fuel of any powerful inbound strategy – and when you nail how to create great content, attracting the right humans to your business is easy. There's just one teeny, tiny problem we need to talk about. Well, actually, it's more of a question that we need to answer – a question the three of us get asked a lot: How do you create content that attracts the right people? What's funn...

Welcome to the inaugural episode of The HubHeroes Podcast! Our mission is a bold one – to empower all of you (marketing, sales, and business leaders) to explore the expansive universe of inbound and HubSpot in a way that's never been done before, so you can become a HubHero in your own right. So you can don your own majestic cape as a HubHero of traffic growth, leads, and sales. But before we talk...