The How To Podcast Series - Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

Episode 431 - Cutting Through the Marketing Clichés - Speaking Your Listener’s Language The temptation to use trendy marketing jargon, complicated vocabulary, or AI-generated scripts can create a real disconnect between the host and the audience. Let’s break down why this happens, why it matters, and how to keep your podcast authentic and relatable. Why Podcasters Fall into the Marketing Speak Tra...

Episode 430 - CO-HOST - Aisosa Wisdom Okonkwo - Host of Wisdom Journey - Building in Public and PodMatch Wisdom Journey Podcast Follow my unfiltered, real-time journey as I navigate the world of online income. No fake success stories or get-rich-quick schemes – just honest documentation of wins, losses, and everything in between. Each episode captures my weekly experiments with different online bu...

Episode 429 - Maximize Your Discoverability - Choosing the Right Podcast Category Getting your show listed under the correct podcast categories helps with discoverability and ensures it reaches people who are naturally interested in your content. In this guide, you’ll learn what podcast categories are, why they matter, how to pick the right ones, and what the most popular and niche options look li...

Episode 428 - The Regular Podcast Episode Checkup - Essential Podcast Tune-Ups for Every Creator Regular Items to Review for Your Podcast at Milestone Intervals As your podcast grows, setting regular review points—such as every 50 episodes—is essential for keeping your show fresh, relevant, and optimized for growth. Here are key areas to audit and update at these intervals, along with actionable s...

Episode 427 - That Podcast Guru Was Wrong - Why Your Podcast Needs a Trailer Episode Why Your Podcast Needs a Trailer Episode Benefits of a Podcast Trailer A podcast trailer is a short, engaging preview that introduces your show, highlights its key themes, and teases upcoming content It acts as your podcast’s "elevator pitch," giving potential listeners a quick sense of what to expect, w...

Episode 426 - The Reason for the Season - Would Podcasting in Seasons Right for You Advantages and Disadvantages of Podcasting in Seasons Advantages Prevents Burnout and Allows for Breaks Structuring your podcast into seasons provides natural breaks between production cycles, giving creators time to recharge, reflect, and plan without the constant pressure to publish. This is especially beneficial...

Episode 425 - Reputational Risks That Can Prevent Listeners from Recommending Your Podcast Reputational Risks That Can Prevent Listeners from Recommending Your Podcast When someone considers recommending a podcast, they weigh not only the show's quality but also how that recommendation will reflect on them. Several reputational risks can make even loyal listeners hesitate to share your podcast...

Episode 424 - Don’t Bore Us, Get to the Chorus - Why Starting in the Middle Might Work For Your Podcast Don’t Bore Us, Get to the Chorus: Why Your Podcast Should Start in the Middle There’s a classic saying in music: “Don’t bore us, get to the chorus.” Songwriters know the chorus is what hooks listeners-the part everyone remembers and sings along to. The same principle applies to podcasting, espec...

Episode 423 - The Ultimate Guide to Podcast Ad Types - What Could Work Best for Your Show Podcasters have several ad formats and placements to choose from, each with unique benefits and best-use scenarios: Pre-roll Ads These ads play at the very start of an episode, either before or right after the host’s introduction. They’re effective for brand awareness and are often appreciated by listeners wh...

Episode 422 - How To Boost Listener Interaction - Inviting Fan Art for Your Podcast How to Boost Listener Interaction by Inviting Fan Art for Your Podcast Inviting your podcast audience to create and share fan art is a powerful way to deepen listener engagement and build a vibrant community around your show. Fan art allows listeners to express their connection to your content creatively, making th...

Episode 421 - Trust as Your Brand - How to Lead with Integrity in Podcasting Podcasting thrives on authenticity and trust. However, as opportunities arise-such as commercial sponsorships, trending topics, or pressure to grow an audience-podcasters may feel tempted to shift their content or messaging in ways that don’t align with their original values or the expectations of their listeners. This ca...

Episode 420 - The Never-Ending School of Podcasting – Why Podcasting Keeps Curiosity Ignited Ever recorded a podcast episode and discovered something unexpected about yourself mid-conversation? Today we're exploring how the mic becomes a mirror – revealing passions, biases, and talents you never knew you had. This is curiosity ignited in action The Curiosity Loop How preparing episodes forces...

Episode 419 - Unlocking Your Back Catalog - The Art of Podcast Playlists Leveraging playlists to organize your podcast’s back catalog is a powerful strategy for helping listeners quickly find content that matches their interests-especially when you have a large library of episodes. Playlists group similar topics, themes, or guest types, making your podcast more accessible and binge-worthy. Where t...

Episode 418 - How To Podcast With Purpose - 4 Steps to Sharpen Your Show’s Mission Podcast Goal-Setting Questions What is the main purpose or mission of your podcast? (What impact or outcome do you want your show to create for listeners or your community?) How will you measure if your podcast is achieving its purpose? (What signs, feedback, or results will show you that you’re on track?) Are you c...

Episode 417 - PodSEO Demo - a cutting-edge SEO platform specifically designed to enhance the visibility and reach of podcasts - with Andrea de'Marsi Podseo Launches SEO Platform Tailored for PodcastersPress Release  · January 14, 2025 Podseo , a cutting-edge SEO platform specifically designed to enhance the visibility and reach of podcasts across major search engines and podcast directories, is of...

Episode 416 - Tracy Beavers - Perfect is Boring, Live Podcasting, Email to Build Community Tracy Beavers is an award winning business and sales coach from Arkansas with over 20 years experience in marketing, sales and business growth. She has helped hundreds of entrepreneurs over the years with everything from overcoming the fear of sales to growing their brand visibility and email lists through o...

How I Keep Myself Organized When Hosting a Guest - Daily Dave - Podcast Tips With the multiple interview shows that I host, a question was posed as to how I keep everything straight?? I share my manual process (because I am old) - what my intake form looks like, why I pre-interview, how I use YouTube differently than most and my guest process. I am curious as to what your process is and how it may...

Episode 415 - Live Podcasting, is it Just a Fad, A Flashback, or the Future of Podcasting Why Live Podcasting Is Captivating (Even for On-Demand Fans) Real-Time Audience Interaction Live podcasting lets you engage with your audience as the show happens. Listeners can ask questions, offer feedback, and even steer the conversation in real time, creating a dynamic, two-way experience This immediate f...

Episode 414 - Skate to Where the Podcasting Puck Is Going - The Future of Podcasting In this forward-looking episode, we explore where podcasting is headed, the big ideas shaping its future, and how creators can position themselves to benefit as early adopters. Framing our conversation is Wayne Gretzky’s iconic advice: “I skate to where the puck is going to be, not where it has been” We’ll discuss...

Episode 413 - Communications Specialist, Consultant, Podcaster and Publisher with Co-HOST - Corine La Font I met Corine La Font on PodMatch.com - and I am grateful that I did! Hi! I'm Corine La Font. I help people discover their true self and communicate better. Let's learn how! I was born and raised on the lovely island of Trinidad and Tobago (pronounced 2-bay-go) in the Caribbean and mig...

Episode 412 - 4 Business Principles Every Podcaster Should Apply Whether Your Podcast is a Hobby or a Business 4 Business Principles Every Podcaster Should Apply Loving your podcast as a hobby is essential for long-term motivation, but treating it like a business is what elevates your show’s impact, reach, and potential for growth. Here are four foundational business principles that translate seam...

Episode 411 - Live Recording From our How To Podcast Meetup Group - Open Podcasting Questions and Answers What we’re about A meetup designed to: Connect Podcasters Build Community Support fellow podcasters Promote your podcast Ask Questions Be A Guest and Find A Guest requests Goal: A judgement free group of amazing podcasters at different stages of their podcasting journey - feel free to ask ques...

Episode 410 - Beyond the Mic - Branding, The Importance of Consistent Podcast Art Podcast artwork plays a vital role in attracting listeners and visually representing your show. Here’s a breakdown of the different types of podcast artwork, best practices, and common pitfalls to avoid: Types of Podcast Artwork Show Artwork : Represents the entire podcast and is displayed across platforms like Apple...

Episode 409 - CO-HOST - Bob LeMent - When There Was Only 50 Podcasts, Your Podcast Persona, and a Blue Cat Bob is one of the original 50 podcasters that started what we have today in podcasting. The Static Web Site’s first episode was January 1, 1999 in a vain attempt to make the world hear the off kilter and sophomoric ramblings of Miles Tidal and Bob LeMent. Now 24 years and counting they contin...

Episode 408 - The Forgotten History of Video Podcasting and Its Comeback Story The history of video podcasting via RSS feeds demonstrates that while video in podcasting is currently resurging, it is not a new concept. Here's an overview of its origins and the current resurgence: Early History of Video Podcasting RSS Enclosures and Early Experiments (2000) : The concept of attaching media files...