The How of Business - How to start, run, grow and exit a small business.

How to conduct product development with Henrik Johansson, co-founder and CEO of Gembah, a product development platform and marketplace. Gembah's platform connects you with leading Product Designers, Manufacturers, and Supply Chain Experts from across the globe to streamline and simplify how you get your products made. From design to sourcing, Gembah guides you through everything your small busines...

The latest in franchising with franchise consultant Giuseppe Grammatico. Latest trends in franchising, Henry's franchise evaluation approach, Giuseppe's 4-Step Franchise Freedom Process, and several free resources for you! Giuseppe is a franchising advisor who has owned several Master Franchise licenses and has enjoyed a successful franchising career, guiding over 200 individuals through business...

How to use text message marketing to capture and convert leads with Aaron Weiche. Using SMS (texting) can eliminate friction in your sales process and deliver the responsiveness and speed that many customers expect. Aaron is the cofounder and CEO of Leadferno, a text messaging platform for businesses to close more leads faster. Aaron is an entrepreneur, founding and leading multiple companies and...

Employee retention for small business owners with Matt Tenney. Matt shares his experiences and insights from his journey to becoming a leader and helping others become small business leaders, and how leadership can help you retain the best employees for your small business. Matt is the author of the highly acclaimed book "Serve To Be Great: Leadership Lessons from a Prison, a Monastery, and a Boar...

7 Deadly Sins of Speaking and how to avoid them to help make you a better communicator, with Julian Treasure. Julian helps business leaders to listen more consciously, speak more powerfully and use sound more consciously for deeper connections with customers and employees, enhancing both leadership and business outcomes. This discussion is inspired by Julian's TED Talk on "How to speak so that peo...

Achieve sweet success in small business with entrepreneur Candace Nelson, founder of Sprinkles cupcakes. Candace shares highlights of her exciting entrepreneurial journey, including founding Sprinkles cupcakes, and valuable insight into what it takes to achieve sweet success as a small business owner. Candace is a Serial Entrepreneur, New York Times Bestselling Author, Wall Street Journal Contribu...

5 Search Engine Optimixation tips (non-technical) for small business owners, to help your small business get found online. Adam Kirk, founder of Oostas, shares five actionable tips for business owners to improve your organic search engine (including Google and Bing) results. Search Engine Optimization (SEO) in a competitive market usually requires tools and expertise that the average small busines...

How to create and use Variable Compensation Plans, which include a base wage and a variable performance-based commission or bonus, to motivate and reward employees and help you grow your small business. Get the FREE DOWNLOAD: Sample Variable Compensation Plan, on the show notes pages for this episode on our website. Variable Compensation Plans can be used for specific employees, like Sales or lead...

Challenges and opportunities of Entrepreneurship for Military Veterans - a discussion with entrepreneur and combat veteran Bernie Stone. What are the particular challenges and opportunities for military veterans if they want to transition to entrepreneurship? How does Bunker Labs help military veterans and military spouses start and grow successful small businesses and startups? Bernie shares his...

How to achieve financial fitness for small business owners and entrepreneurs with Tracey Bissett, founder of Bissett Financial Fitness. Tracey shares her entrepreneur journey and why small businesses that plan for the future, especially when it comes to cash flow, perform better than those that don't. Small business owners who are leading, planning and being proactive will thrive no matter the eco...

Six common Small Business Startup Myths discussed and debunked by Henry Lopez and David Begin. These 6 myths can hold you back or mislead you as to the real challenges and opportunities related to starting your first small business. Serial entrepreneurs Henry and David share their insights, experiences and tips to help you demystify common myths and misconceptions about business startups. Henry Lo...

Press Release publicity can help you launch and grow your small business, with eReleases founder Mickie Kennedy. He shares his tips and advice, based on over 24 years of experience as the founder of eReleases, on how to leverage press releases to get the publicity you need to launch and grow your small business. Mickie founded eReleases to help small businesses, authors, and startups increase thei...

Determine how ready you are to start your first small business with this Small Business Ownership Readiness Assessment. Henry Lopez shares his thoughts and experiences, and the free Business Ownership Readiness Assessment tool, to help you determine if you are ready to launch your first small business. And it's not a matter of IF you will start your first business, but when. If you are considering...

Managing your small business Cash Flow. How do you calculate how much cash you will have and need at a future point in time, and why is this important to help you operate a profitable small business? Do you know why your P&L does not reflect how much cash you actually have in the bank? Get the free download "Cash Flow Worksheet" and "Top 10 Cash Flow Tips" on the show notes page for this episode a...

How to Elevate Your Small Business Brand to attract more business and employees with branding expert Jennifer Holland. Jennifer is back on the show after her highly popular interview on episode 411. If you are looking to improve and leverage the value of your small business brand, to help you sell more and to attract the best people, this episode is for you! Jennifer Holland is a Certified Brand S...

Attract, interview, and grow your small business dream team with entrepreneur Andrea Hoffer. Andrea shares her experiences and expertise on the topic of Hiring. She shares her proven strategies and a proactive approach to hiring, so you can hire the best people possible for your small business. She started her career in higher education and shares the story of her early career and transition to ow...

How to develop and maintain a successful culture, and how can it help us grow a small business. What are the benefits of developing a great culture in our small businesses, and how do we establish and nurture our company culture? Host Henry Lopez is joined by David Begin and Matt Brunk to discuss how to establish and maintain a great culture in our small business. They also introduce the 5 Element...

Sales strategies for small business owners with sales and marketing advisor Ryan Dohrn. Ryan shares his experiences and tips on how to improve your sales capabilities and skills, so that you can grow your small business. If your small business depends on any type of selling activities to get people to buy from you, then this episode is for you! Ryan is the author of "Selling Forward: Pandemic Test...

How to perform in a state of distraction-free concentration that pushes your cognitive [thinking, reasoning, or remembering] capabilities to their limit. These efforts create new value, improve your skill, and allow you to do deep work to grow your small business. David Begin and Henry Lopez discuss the practice and habit of concentrated time blocks of focused work, which is critical to completing...

Tips and advice for starting and growing a small business, based on Mike's 23+ years of entrepreneurship experience and co-founding Biggby Coffee. Michael J. McFall is the Co-Founder and Co-CEO of Biggby Coffee - a fast-growing $200-million-dollar coffee franchise with 300+ locations across the Midwest - and the author of "Grind: A No-BS Approach to Take Your Business from Concept to Cash Flow". H...

Start and grow a side-hustle small business - a business that you start on the side, while you keep your day job - with entrepreneur Nick Loper. Nick is an expert on side-hustles, and he is with me today to share his experiences and advice on starting a successful side-hustle small business. Nick Loper helps people earn money outside of their day job. He's an author, online entrepreneur, and host...

Avoiding the Partnership or Founder Disputes that can ruin your small business with attorney David Siegel. David is a partner at Grellas Shah, LLC - a full-service boutique law firm, with a focus on startups, technology, and venture law, as well as complex business litigation. David is an accomplished startup lawyer and litigator who has extensive experience in handling a broad range of corporate,...

The fundamentals of effective sales for small business owners, with host Henry Lopez. Henry shares his experiences and thoughts, and walks through the typical sales process, to help you overcome the fear of sales or to improve your sales skills.  From the common misconceptions about sales, to a detailed process for improving your sales efforts, this episode covers the fundamentals of selling for s...

How to transform your expertise-based small business with attorney Erin Austin. She helps her clients transform an expertise-based or service business – including consultants, coaches, designers, creative services firms, and other B2B professionals – from an unscalable, income-focused business to a scalable and saleable, profit-focused business. Erin is a graduate of Harvard Law School, and a stra...

The study of human language, linguistics, as it relates to our small business and careers with Daniel Hieber. Daniel shares his knowledge of Linguistics - the study of human language – particularly in the context of small business, including how our first impressions (upon customer or clients) are influenced by our accents. Daniel is a research linguist working to document and revitalize endangere...