The How of Business - How to start, run, grow and exit a small business.

How to hire remarkable employees for your small business – Part 2.  The process, tips, techniques and best practices for effective hiring. This episode focuses on assessment tools, and the 2-step interview process. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small b...

LinkedIn for small business owners. Networking expert Mike Shelah shares tips for using LinkedIn to build your personal & business network and grow your business. Mike's consulting business teaches professionals and small business owners how to leverage the power of LinkedIn to generate contacts and leads. He also shares his entrepreneurial story, transitioning from a successful sales career to be...

How to hire remarkable employees for your small business – Part 1.  The process, tips, techniques and best practices for effective hiring. This episode focuses on creating the job description, job postings, and the screening and interview process. On the show notes page (www. TheHowOfBusiness.com) download an example Job Description and Job Posting. This episode is hosted by Henry Lopez. The How o...

Customer Service & Direct Response Marketing Expert, Author, and Small Business Owner - Vance Morris is our guest. He spent 10 years a Disney World developing his customer service expertise, and he currently owns a carpet cleaning business and a consulting business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. Th...

Online marketing expert shares advice for small business owners. His company, Expert Engines.co, works with small businesses to help them execute effective online marketing campaigns. He explains why the post click experience, and commitment, are critical to the success of a campaign. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your...

Delegating effectively is critical to growing your small business. Henry & David discuss tips and techniques on how to improve your delegation skills. Download the Delegation Form from our show notes page: www. TheHowOfBusiness.com   This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated...

Business Coach & Networking Expert Erica Castner is our guest. She shares tips and advice for small business owners, and her own story of transitioning from her career to becoming her own boss. She helps professionals and business owners identify and overcome the limiting anchors that hold them back from achieving success. This episode is hosted by Henry Lopez. The How of Business podcast focuses...

Tim Sanders, best selling author and speaker joins us to discuss his latest book: Dealstorming. He shares advice for small business owners on solving problems and winning new business. "Dealstorming" is Tim Sanders' term for a structured, scalable, repeatable process that can break through any sales (or other business challenge) deadlock. It's brainstorming with a lot more process around it. He ca...

Franchise Consultant and Author of "The Franchise MBA", Nick Neonakis is our guest on this episode. Considering investing in a franchise? He shares valuable advice and guidance on franchising. Listen for the FREE offer from Nick! This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podc...

Discussion of the personal and business productivity tools, systems and resources we use to stay organized and operate our small businesses. As small business owners we must be aware of our strengths and weaknesses, and implement systems, tools and leverage other people to complement our weaknesses.

Business Coach, Business Owner and best selling Author: Kelly Roach. In this episode we interview Kelly Roach, author of "Unstoppable - 9 Principles for Unlimited Success" and the founder of Kelly Roach Coaching. She also hosts an informative podcast called Unstoppable Success Radio. In this interview she shares highlights from her book, and tips and advice for small business owners and profession...

Introduction to Marketing Planning for small business owners. David & Henry share their advice on how to plan for your limited marketing and advertising budgets. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podca...

Lead Generation and Online Marketing expert joins us to share advice and tips for small business owners. David Ristuccia with Bold Digital Marketing is our featured guest this week! This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs....

Franchise Consultant and FranNet DFW owner shares her story and advice for those considering buying a franchise business. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources a...

Virtual Assistants, Virtual Offices, Back-Office Services - how the small business owner can use virtual services to outsource low-value tasks and focus on growing the business. Tobie Beck, Executive Director with PrideGroupCo, share advice and tips for small business owners.  This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small b...

There are three critical benefits that we believe you should consider when evaluating and selecting a franchise that's right for you: the brand, the leverage, and the systems. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find...

Online Marketing and Social Media expert: Janay Oliver, founder of My719Moms.com. Janay shares her insights and knowledge about online marketing and social media practices for small business owners. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners a...

How do you deliver Remarkable Customer Service? We discuss and define Remarkable Customer Service, including tips and techniques for delivering it consistently in your small business.  This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneu...

Live Streaming (Periscope, Facebook Live, etc.) & Online Marketing Expert Alessandra Colaci interview. She shares her entrepreneurial journey and expert marketing advice for small business owners. She is the founder of Influence Buz, which helps businesses increase their reach and collaborate with influencers to develop unique content for live streaming, social media, and online marketing. This ep...

Call to Action marketing and advertisement methods we have applied at our small businesses, including direct response ads, direct mail, and other marketing techniques.  This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the bes...

Franchising expert and small business owner: Kit Vinson, co-founder of FranMan, specializing in developing Operations Manuals for franchisors. Kit shares his entrepreneurial journey and valuable advice for businesses considering franchising their concept. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Bu...

Marketing and business development expert: Tom Nunez, President Elect of the Dallas Fort Worth American Marketing Association. Tom has many years of expertise in marketing and business development and has led various organizations and his multiple entrepreneurial ventures. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small busin...

Online and Social Media Marketing and how we have used it to start and grow our small businesses. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partn...

Business partnership success & challenges...we share our experiences with partnering, why we prefer to partner, and some tips for doing so successfully. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small...

Small business owner shares his story and transition from corporate world to entrepreneur: Steve Alexander, owner of Private Water Fishing a member-based fishing club that offers a superior outdoor experience and some of the best bass fishing in Texas! Steve shares his experiences with becoming his own boss and managing his successful small business. This episode is hosted by Henry Lopez. The How...