The How of Business - How to start, run, grow and exit a small business.

A framework for creating a business or product name using a proven five-step process that removes guesswork and drives better branding decisions, with Brad Flowers. Show Notes Page: https://www.thehowofbusiness.com/r306-5-steps-to-naming/ Naming your business (or product or service) doesn't have to be a frustrating or purely creative guessing game. It can be a structured, repeatable process that l...

Bookkeeping for Small Business with Justine Lackey. Justine shares her entrepreneur journey and how she launched her own firm, and tips and techniques for small business bookkeeping. Justine Lackey is the founder and Chief Wealth Officer of Good Cents Bookkeeping, and she has had the privilege to work with many talented business owners across a wide spectrum of industries. Henry Lopez is a serial...

SBA and Government Info & Resources for Small Business. The CARES Act provides loans and other programs to help your small business during the coronavirus crises. In particular, the SBA Economic Injury Disaster Loan Program (EIDL) and Loan Advance (Grant), and the Paycheck Protection Program or Payroll Protection Loans (PPLs). Henry Lopez is a serial entrepreneur, small business coach, and the hos...

Ditching Hourly Billing and using Value Pricing for your services, with Jonathan Stark. He shares his entrepreneurial journey, and his thoughts and tips on adopting value pricing and abandoning hourly billing for services. He is the founder Jonathan Stark Consulting, the author of Hourly Billing Is Nuts, the host of the Ditching Hourly podcast, and writes a daily newsletter on pricing for independ...

Navigating Business Uncertainty with Drs. Todd and Kim Saxton. They share insights on how small business owners can deal with and mitigate the unforeseen uncertainties that can sink your small business in the future. They are the authors of the book "The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups." Henry Lopez is a serial entrepreneur, small business coach, a...

Coronavirus info and discussion for Small Business Owners with Henry Lopez and David Begin. Basic information to help you deal with the COVID-19 impact on your small business, including some facts, resources, examples and ideas on how to deal with and prepare for the impact of the corona virus pandemic on your small business.  Henry Lopez is a serial entrepreneur, small business coach, and the hos...

Show recap - The How of Business Podcast Show Recap with Henry Lopez. Henry commemorates the 300th episode of the podcast including highlights, popular episodes, business book recommendations, free downloads, and other resources for small business owners. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you...

How to use Virtual Assistants to build and grow your Small Business w ith Nathan Hirsch. He shares why he sold his previous business, and tips for using VAs. He built and grew his previous small business with only VAs and no employees. Nate is the co-founder of Outsource School - an education platform teaching entrepreneurs how to crack the code on hiring and scaling with virtual assistants. Henry...

The Gift of Struggle with Bobby Herrera. Bobby shares his early life struggles, and how he channeled his challenges into becoming a better person & leader. He is the author of "The Gift of Struggle". Bobby is one of 13 children from a migrant family, and his early life taught him the value of hard work, rising early, and putting long hours in the field. These values also helped him through his tim...

Intro to SCORE of Dallas. SCORE helps small business people through mentoring and training. Volunteer Mentors leverage decades of experience in a variety of business disciplines and industries. SCORE's mentoring services are free! The Dallas chapter of SCORE serves 11 counties in the Dallas and North Texas Metroplex and Lubbock, Texas. In this episode Laura Butler and Henry Lopez introduce SCORE a...

Willing to put in the time and effort to start your first small business? If you are not willing to make the sacrifices necessary to launch today, then what do you need to get there? This episode will help you identify how willing you are, so that you can realize your dreams or business ownership and becoming your own boss. This is the second in a series of episodes on being Ready, Willing and Abl...

How to become the CEO of Your Small Business with Paul Maskill. Paul shares his experiences, tips & advice to help you work ON and not just IN your small business. He helps ambitious business owners automate their small business so they can finally leverage it to build a life that they love. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Busi...

How to market on a budget for small business owners with Melissa Forziat. She shares tips and techniques to manage your marketing strategy and tactics. This is Melissa's second appearance on the show. Her most recent guide is "Overcoming Your Marketing Roadblocks". Her small business marketing guides focus on helping small business owners achieve greater success with their marketing initiatives. H...

How to use Personal Video Messaging to build relationships and market your small business with Steve Pacinelli. Steve shares his personal experiences with using personal videos, and specific tactics and tips for creating effective video messages. He explains whey using teaching or training style videos that are personalized are the best way to build trust. Henry Lopez is a serial entrepreneur, sma...

Emotionally and Mentally ready to start your first small business? How ready are you today, and if you are not ready now, what do you need to get there? This episode will help you identify how ready you are, including overcoming the fear of failure, so that you can realize your dreams or business ownership and becoming your own boss. Henry Lopez is a serial entrepreneur, small business coach, and...

How to build your personal brand with Melva Robertson. She shares her personal story & how she helps her clients develop their personal branding. Melva has authored chapters in two books, and recently released her debut book available on Amazon titled, Congratulations! It's a Brand: The entrepreneur's guide to birthing the brand, identifying the target audience, and increasing visibility. Henry Lo...

How Zack Bartell launched his first small business, SoCal Powrlifting, at age 20. Zack shares his journey as a young entrepreneur. Zack played sports in High School, and studied Kinesiology & Exercise Science in college. He shares his early experiences and how his passion for power lifting developed. Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The Ho...

Eric Coffie introduces the opportunities with Federal Government Contracts for Small Business. He also shares his entrepreneur journey, and how he currently helps people find and land government contracts. Eric Coffie is an entrepreneur, the founder of Govcon Giants, the author of "Billion Dollar Playbook: 72 Websites for Massive Scaling in the Federal Marketplace", and the host of the Govcon Gian...

Goal Setting, Time Management, & Productivity Hacks to help you succeed. Henry Lopez, and his expert guests, share insights and practical tips on how to set effective goals, manage your time, and become more productive so that you can develop yourself and grow your small business. In this episode, Henry includes highlights from conversations with David Begin, Dawn Shannon, Kris Ward and Chris Bell...

Online Marketing Year-End update for small business. What's new and emerging in online marketing for small business owners. Small business marketing expert Adam Kirk is back on the show to share his insights and tips. It's all about valuable content with your audience. Our discussion includes Text Marketing, Social Media, Email, SEO, Search, Online Reviews, and small business Websites. Henry Lopez...

Patents for Start-Up Businesses with Patent Attorney Russ Krajec. Russ shares his entrepreneur journey and insights on patents for small business owners. Russ Krajec is an author, inventor, angel investor, podcast host, and patent attorney who believes the patent system does not serve startups well. Russ believes that you can find good ideas and curate valuable patent assets, even though 95% of al...

Developing great Team Players for your Small Business with Walt Brown. He is the author of "The Patient Organization" and the textbook for the 7 Question 7 Promise Framework. Walt shares his entrepreneurial story, and how he helps his clients with attracting, engaging, empowering and retaining great team players to build a dream small business. Henry Lopez is a serial entrepreneur, small business...

Helping women turn roadblocks into building blocks and grow their small businesses. She also shares her personal journey, from her initial career as a political consultant and lobbyist to launching her current business serving the needs of women-owned small businesses. Patty is the author of "Road to Results – Charting the Course for Impactful, Sustainable, Profitable Businesses". Henry Lopez is a...

Improving Time Management skills for Small Business Owners with Kris Ward. She shares her personal story, and tips to help you "Win the Hour, Win the Day". Kris is an entrepreneur, business coach, and the author of "Win the Hour, Win the Day - Time Management for Small Business: A 4-Week Productivity Plan to Go from Overwhelmed to Highly Efficient and Reclaim Your Life." Henry Lopez is a serial en...

From one-woman home business, keeping her day job, to dedicated warehouse space in less than a year. How Elizabeth Butts launched Sprinkle Pop. She shares her entrepreneur journey, from hobby baking business to side-hustle and then leaving her successful corporate career to grow Sprinkle Pop full-time. Sprinkle Pop makes bespoke sprinkle mixes. They serve baking supply stores, professional cake an...