The Hotel Podcast from Aró

Aró Digital's vision is to be the future of luxury by being a global leader & trusted disrupter for independent luxury hotels and resorts. This involves us taking a 360˚ degree view of a hotel's book direct performance. Over the next few podcasts we will look at the practical ways we help our clients and in this episode we look at you can manage the different booking channels to maximise revenue f...

Aró Digital's vision is to be the future of luxury by being a global leader & trusted disrupter for independent luxury hotels and resorts. This involves us taking a 360˚ degree view of a hotel's book direct performance. Over the next few podcasts we will look at the practical ways we help our clients and in this episode we start with the hotel website. Contact us here: https://www.arodigitalstrate...

While third-party data will now not be accessible, first-party data will become the key solution to all online marketing approaches. It will produce more relevant information with an opportunity for brands to build customer loyalty with a more authentic sense. Over time luxury brands will be able to build more quality customer relationships, target people more effectively and recommend options whi...

For our leading hotel clients, we perform regular benchmark audits, looking at nearly 200 metrics which affect book direct performance. The higher the benchmark score the higher the % of room bookings taken via the hotel booking engine. In this podcast we discuss some of these metrics and why they influence your book direct performance. Read our accompanying blog: https://www.arodigitalstrategy.co...

Pat Kinsley from Neworld in Dublin chats about branding and how essential it is to drive a company's revenue and profit. In particular we discuss how luxury hotels should use it to deliver bespoke, unique customer experiences which resonate long after the guest has checked out. Does your hotel hit the sweet spot? Listen and find out.

Summer has been brilliant, particularly for our Irish hotels, with great staycation business, high occupancy rates and fabulous book direct levels. As Autumn approaches and the kids go back to school, those occupancy levels will inevitably drop and once again hotels will be competing to fill their rooms. In this podcast I consider five strategies which will help hotels maximise their chances of ma...

Core Web Vitals (CWV) is a new update from Google designed to improve user experience on the web. In this episode we explore CWV and why it is important for luxury, independent hotel websites. We consider it vital that our clients’ hotel websites pass the CWV tests – a key plank of having the best book direct strategy is that both a hotel’s organic and paid listings are optimised.

We're delighted to welcome Lisa Leahy from Brandlly Marketing for episode 4. She was the marketing director of the luxury Hayfield Family Collection and gives us the benefit of her considerable expertise on how marketing and branding can be used to drive direct bookings for independent hotels.

Abbeyglen is a 4 star castle hotel in Clifden, Ireland. Pre Covid, they filled their rooms for 7 months a year with overseas tour parties. When the pandemic struck they were staring into a bookings black hole. They turned to Aró to pivot to a direct booking strategy. What happened? Co-owner Ronan takes up the story...

In the first of our dynamic updates, we highlight the importance for independent hotels of managing their online reputation. We talk about why it is crucial that you do it, what benefits improving your review scores brings and some tips and tricks on how to do it.

In the first of our deep dives, we chat with Patrick O'Flaherty from Revenue Plus on the importance of independent hotels having a revenue management plan. It's action-oriented, with a 'how to do it' focus and what you can expect in return.

A taste of what's to come