Julie Swan
The Honest Dog Breeder Podcast
Welcome to the Honest Dog Breeder Podcast, with me, your host, Julie Swan, where each week we dive in to discuss all things dog breeding, so you can build a breeding business you love, producing dogs that fulfill their owner's dreams. I believe you can have an honest dog breeding program, that also pays the bills. So throw those pods in your ears while you're cleaning kennels—I'd love to join you.
Author
Julie Swan
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
#25 - Are Your Puppy Applications Working Against You? 17.11.2021 16:43
Are your puppy applications working against you? So many breeders try and vet their buyers with the puppy application alone, but it's just not a great solution. In today's podcast we discuss puppy applications, their real purpose, a new perspective, as well as some tips for getting your puppy applications to do what you actually want them to do. How are you feeling about your puppy application?
#24 - The 3 Reasons Dog Breeders Breed 10.11.2021 20:03
What do you say when you're asked why you breed? Can we summarize it in a sentence? Do we need a few hours? People always want to know why you breed. In today's episode I do a deep dive into the three reasons I've found that most breeders breed. It's a combination, though, for most of us, it's a little bit of all three. Want the roadmap to a success dog breeding business ?
#23 - Aggressive or Sustainment Breeding Program? 26.10.2021 14:30
Are your dogs purple, or do you only have blue and red dogs? In the latest podcast we discuss the ins and outs of aggressive and sustainment breeding programs. We'll talk about what makes the most sense for your program and when and when you need to switch.
#22 - Why You Need to Build Your Bloodline 09.10.2021 16:46
Want to know a secret? I'm a total bloodline weirdo. I'll be sitting there watching a movie, completely distracted because I recognize the bone structure of one of the actors. Like Hailey Steinfeld...I saw her music video and I just knew I knew her from something...then I finally put together that she was the girl from True Grit. A bloodline is important, but do you know why? This week's episode d...
#21 - What Does Breed to Improve the Breed Really Mean? --And Where Do Doodles Fit in? 03.10.2021 22:05
I got off the phone with the breed club and was frustrated, I was no further in my understanding than before I called. She told me to "breed to improve the breed" and it was clear as mud. I have yet to meet someone who wanted to breed to ruin the breed, so how helpful is this advice and what do they mean? In this week's episode I talk about how we can interpret this phrase and how to do it. I even...
#20 - My Origins Story - How I Became a Dog Breeder 23.09.2021 23:10
Two days changed my life forever...the day my co-worker pulled me aside in the parking lot before work and the day my bathroom flooded. In today's podcast I share my origins story, how I became a dog breeder, my abundant mistakes, and why I do what I do today. It's a little more personal, but if you've been with me this long, you deserve to know my story. Have you snagged your invite to the Dog Br...
#19 - What You Need to Start Dog Breeding 17.09.2021 20:36
Dear Haven't-Had-Your-First-Litter Julie, It's me, Crusty-Breeder Julie-of-the-Future, writing to tell you some things I want you to know. You'll learn about dog GI tracts the hard way, but it will make you a better breeder. You'll test out a lot of ways to advertise your kennel, many won't work, but then you'll get it. You'll spend countless hours researching, reflecting, and studying your dogs,...
#18 - The 6 Criteria for Selecting Breeding Dogs 10.09.2021 25:51
It's time to crack the code. Have you ever wondered how to choose breeding stock? Well, wonder no more! In this latest podcast episode I'm breaking down the 6 criteria for selecting breeding stock. You won't believe number 6, which I pulled from when I bred dairy goats. Leave a fire emoji if you'd like to see more content like this in the future! Looking for your invite to the Dog Breeder Society...
#17 - What Getting a Returned Dog Says About Your Dog Breeding Program 02.09.2021 21:18
I have to admit: I felt like a total failure. They were standing in front of me with this perfectly healthy dog and didn't want to keep him after he'd been their bird dog for 3 years. As breeders we sometimes get our dogs back, but when that happens, what does it say about us? about our breeding program? In this episode I do a deep dive into getting a returned dog, what it says about you and your...
#16 - Is Your Price Point Attracting the Wrong Buyers? 26.08.2021 18:57
Is the price of your puppies setting you up for failure? As you start lower in your price and work up to a higher price over the years, you will find that you'll be attracting different kinds of puppy buyers, despite your plans for your ideal customer. Today's episode deep dives into how buyers are different in who they are, what they expect, and how you manage them depending on your price point....
#15 - Is Your Breeding Program a Burden to Your Loved Ones? 20.08.2021 18:15
What if our breeding program is more of a burden to our loved ones than it is a positive? So much of what we do is for our loved ones. In fact, I wager that a lot of your idea of breeding dogs was to benefit your loved ones. In this episode I share some of the lessons I've learned with breeding dogs and how it affects my family and some techniques to make it work better for your family and you.
#14 - 5 Reasons Your Dog Breeding Program Isn't Making Money 12.08.2021 21:23
If you aren't getting enough healthy puppies into the hands of the right buyers, you'll feel that financially. Here are 5 reasons your breeding program might not be making money. Have you considered joining the Dog Breeder Society ? It's a place to learn how to build your dog breeding program honestly through masterclasses and a community of honest dog breeders.
#13 - Should You Breed Back-to-Back? 06.08.2021 14:50
Let's discuss the science of breeding back-to-back, how it impacts your program, and the quality of life for your mama dogs.
#11 - Are Titles Neccessary for a Successful Breeding Program? 22.07.2021 13:52
Are titles that necessary for success? You hear it over and over again, title your dogs before breeding, but is it important? Does it help you to be more successful? Today's podcast dives into the titling world and how it impacts your kennel--or not.
#10 - How to Define Your Success as a Dog Breeder 15.07.2021 13:28
What is your dog breeding definition of success? It isn't simply making money, it's not simply selling out of puppies, there's more to it. It's hard to work towards success if we don't know what it is? In my latest podcast episode I discuss how to define your success as a breeder, so you know what you're working towards. Do you have a definition of success for your breeding program?
#8 - Should Dog Breeders Make Money? 01.07.2021 15:01
Should dog breeders make money? There is an idea in the dog industry that in order to raise dogs honestly, then you will not be able to make money. In this episode we discuss if breeders should make money and what it looks like when they do or don't make money. Do you think breeders should make money?
#4 - Where the Adopt-Don't-Shop Movement Has it Wrong 13.06.2021 15:36
I'm sure you've heard of #adoptdontshop, but while they mean well, they have some things really wrong.
#2 - The Difference Between Honest Dog Breeders, Backyard Breeders, & Puppy Mills 13.06.2021 15:17
Knowing what makes you an honest breeder is so helpful when explaining your breeding program to potential buyers. Let's dive into the differences, so you can see how you stack up.
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