Julie Swan

The Honest Dog Breeder Podcast

Welcome to the Honest Dog Breeder Podcast, with me, your host, Julie Swan, where each week we dive in to discuss all things dog breeding, so you can build a breeding business you love, producing dogs that fulfill their owner's dreams. I believe you can have an honest dog breeding program, that also pays the bills. So throw those pods in your ears while you're cleaning kennels—I'd love to join you.

Author

Julie Swan

Category

Education

Podcast website

www.honestdogbreeder.com

Latest episode

Jul 10, 2026

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Episodes

12 Days of Breeders #10 - Shannon Dooley of Howleluyah Miniature Schnauzers 12.12.2024

Shannon comes to us from Perth, Australia! She shares her journey in breeding over the last few decades, how the passion was brewing, but sometimes had to wait. She shares how she imported dogs from all over the world and what breeding and show is like in Australia! You'll love this enjoyable journey and how she made it all come together!

12 Days of Breeders #09 - Lory Mitchell of Star Studded Bulldogs 11.12.2024

Lory shares it all! She tells about her journey into breeding, what it's like raising Bulldogs (it's a lot more work than my GSPs!), and she breaks some of the misconceptions people have about Bulldogs and health concerns. As a canine nutritionist, she shares her journey and process with raw feeding and the benefits she's seen! She also shares about her turf experience and what she recommends. Las...

12 Days of Breeders #08 - Kim Crawmer of Prancing Pony Maremmas 10.12.2024

Breeding Livestock Guardian Dogs is a whole other world of breeding! Kim talks about the dynamics of breeding farm dogs and how people often think that they should breed them just because they breed other livestock, like sheep or chickens. She dabbles into how she's been able to increase her price and educate buyers so they understand what they are getting and why her breeding produces a better fa...

12 Days of Breeders #07 - Jessica Harris of Missouri Dalmatians - From Fired to on Fire! 10.12.2024

Jessica went from being fired from the Humane Society to being on Fire with her Dalmatian breeding program. You'll get to hear her incredible stories as an animal control officer and then hear what it was like working for the Humane Society where she was eventually fired. She has built an incredible breeding program and it's changed her life–especially as a mom who gets to spend more time with her...

12 Days of Breeders #06 - Bill Collins of Run'n Bear Mini Aussies 08.12.2024

Bill and his wife Alice recently built a beautiful facility for their breeding program. Bill is a flooring contractor and he shares what he did with designing and constructing his building to make clean up a dream! He also shares how he applied business principles from his contracting business to dog breeding and how it has placed their program a cut above. You'll enjoy hearing how they delegate t...

12 Days of Breeders #05 - Elli Farmer of A + E Bernedoodles 07.12.2024

Struggling with Instagram? Having a hard time figuring out what to post? You'll love this episode! Elli does a mini training on her best tips and tricks for Instagram, what's she's doing, how it's working, and ways you can dabble with these techniques to better your Instagram reach and conversion.

12 Days of Breeders #04 - Susan Davis of Davis Doodles Australian Labradoodles 06.12.2024

Susan started her own bloodlines of Australian Labradoodles nearly two decades ago! She built her program from the bottom up and has amazing dogs today because of it! She shares her story, her ups and downs, how she got started and what she loves. She also explains her method of explaining temperament, drive, personality, and activity level in a way that truly helps her buyers understand. You'll l...

12 Days of Breeders #03 - Cristine Lista of EverSummer Miniature American Shepherds 05.12.2024

Cristine recently fulfilled a dream she's had for over 30 years, breeding her first litter. Learn how she prepared and planned for this or the last few years and how the process went. How she prepped to get ready for whelping and what to do when you feel unsure. She shares how she loves showing dogs and how she was able to build a network of supportive people to help her while she is a mom and has...

12 Days of Breeders #02 - Meghan Whalen of Roo Roo Rat Terriers 04.12.2024

How would you breed if you're blind? Meghan is an incredible breeder, she has a heart of gold and she shares her story of how she breeds without using sight and how it might actually make her a better breeder! She also shares service dog training and helps you understand things you can look for early on with your puppies to better understand them on an individual level. You'll love all the wonderf...

12 Days of Breeders #01 - Tara Schnetz of Waggin' Tails Ranch Golden Retrievers - New Breeder Success Story 03.12.2024

Tara has built her program from the bottom up! She started with livestock showmanship and her love for her dog and decided breeding Goldens was her path forward. She has built a wonderful program and discusses how she's selling her puppies and how she was able to overcome the Covid craze and continually sell pups with little effort.  If you're a new breeder looking for inspiration or want to learn...

12 Days of Breeders 2024 - Intro 03.12.2024

This holiday season, I'm thrilled to bring you something truly special—welcome to the 12 Days of Breeders 2024! Over the next 12 episodes, we're spotlighting breeders from all walks of life—different breeds, styles, locations, and experience levels. These aren't just incredible breeders; they're also members of the Dog Breeder Society, and they're here to share their stories, insights, tips and tr...

#105 - Where Does a Blog Fit into Your Overall Dog Breeding Marketing Plan? 31.10.2024

Everyone says you need a blog, but how do you incorporate it into your dog breeding business marketing plan? That's exactly what we'll discuss in this episode: if you need a blog and where it fits into your marketing plan. 

#104 - 4 Marketing Struggles & What You Can Do About Them 29.10.2024

Recently I posted on my Instagram stories a poll about what was the biggest marketing struggle people were facing with their dog breeding business. These were the four options and their respective percentage of votes:   - 35% voted the buyers didn't want to pay their price - 32% voted not enough people were contacting them - 21% said they didn't know where to advertise - and 11% said the wrong peo...

#103 - 5 Things I Wish I Did Sooner in My Dog Breeding Program 27.09.2024

Want to save yourself the pain and heartache? In this episode I discuss five things that, looking back, I wish I had done sooner. Many of them would've made dog breeding easier, more enjoyable, with less overwhelm, and more income! I'd love to know, which one speaks to you most? Email Me and let me know! Learn more about: HoneyBook The Dog Breeder Society Get the Lock Screen Download

#102 - Q&A - Business & Dog Insurance and Discounting Puppies 13.09.2024

In this Q&A Podcast we discuss some things to consider when thinking about getting business insurance as well as insurance for individual dogs. We'll also discuss discounting puppies and if it's a good tactic for selling leftover dogs.  I'd love to help you along your journey and see you inside the Dog Breeder Society ! 

#101 - Should You Add a Second Breed or Size to Your Dog Breeding Program? 30.08.2024

Ever wonder if it makes sense to diversify? Many breeders take the opportunity to diversify into a second breed or size. In this episode we'll discuss this tactic and when it is and isn't beneficial.  Learn more about the Dog Breeder Society ! Want to learn how to get started in dog breeding?

#100 - How Dog Breeding Has Changed Me 24.08.2024

Ever wonder the long-term impact on you from dog breeding? In this episode I dive into how dog breeding has changed me. I talk about the way it showed me areas in my life I needed to change and how I came out of some of the struggles that made me feel like I was drowning. I hope you enjoy! Want to book a free 30-min stragety session to ask me anything and get my assistance with your program? Sched...

I-10 - Email Marketing for Dog Breeders with Tori Mistik of Wear Wag Repeat 17.08.2024

You've heard you need to have an email newsletter to sell puppies, but "ugh" what does that mean! It's sounds like just ANOTHER thing to add to your plate and a new thing to learn.  In today's podcast Interview Tori explains what email marketing is, why it works, and how to implement it into your current marketing. I hope this interview will demystify it this marketing task and make it easier for...

#99 - Q&A - When to Form an LLC, Starting with Studs, How Many Females, & How to Start a Dog Breeding Business 10.08.2024

Ask me questions! I love to hear from you! In this episode we discuss four questions from listeners:  When you should form an LLC? - From Sean How many females you should have? - From Lisa How do you start breeding? - From Giovanna I got a male, can I still run a breeding program? - From Charles You can always email me at julie@honestdogbreeder.com to send me questions for the podcast! You can lea...

#98 - The 3 Reasons Breeders Quit Dog Breeding 02.08.2024

It's nice to know the cause of problems before they become problems. If you know what something will lead to–in this case, quitting dog breeding–then you can head it off before it becomes a problem.  In this episode this we discuss the three reasons dog breeders quit the industry and some common symptoms and what leads to it. I also give you some insight on how to pivot and take a different path i...

#97 - Julie's Secret Formula for How to Write Better Puppy Ads and Website Copy 26.07.2024

Want to know my secret formula for writing better puppy ads and website copy? It's probably simpler than you think, but does it ever work!! In this episode I'll give you my 3-Step Formula for writing better puppy ads, website copy, and truly anything else you'll need to write. There is nothing slimy or trickster about it, but it hits your buyers right where it counts.  If you want to download the...

#96 - Using the Good, Better, Best Model to Improve Your Dog Breeding Program 16.07.2024

Ever wonder where to stop improving one thing in your program and when to start on the next? How much improvement is enough and what can wait? In this episode we discuss how to use the Good-Better-Best Model to improve your dog breeding program.  Want to join the Dog Breeder Society ? We'd love to have you!

#95 - How to Deal with Someone Tries to Trash You for Dog Breeding on Social Media 05.07.2024

What do you do when someone comes after you publicly on your social media? One of the breeders I work with has built a nice Instagram following. She has beautiful dogs and has been moving forward in breeding her dog, who is 14 months. She made the announcement on her Instagram that she was planning on breeding and a trainer went in her comments and began to ask questions about when her dog was bor...

#I9 - How to Help Buyers with Kids & Puppies, Interview with Michelle Stern of Pooch Parenting 03.07.2024

You guys are in for a treat! A good treat like the soft and chewy ones, not the milk bones that'll break your teeth. Today you get to hear my interview with Michelle Stern of Pooch Parenting. Michelle is incredible! She has the heart of a teacher and a love for breeders, dogs, and their owners.  Don't miss the end where Michelle talks about her affiliate program for breeders that helps give you, t...

#94 - How to Break the Cycle of Overwhelm with Dog Breeding 10.06.2024

Feeling overwhelmed with all the things you have to do as a dog breeder? You're not alone! This is very common.  In this episode we discuss consistency, what gets in the way of consistency, and how to break the cycle of overwhelm. I'll give you lots of examples from my life and how I made these necessary changes in my own life and breeding program.  Need help making these tasks simpler? The Dog Br...

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