The Home Staging Show

Here's Today's Listener Question: I'm very new to home staging, just starting to get myself educated. While doing some research I noticed a lot of companies like to advertise how long they've been in business and why that means they are reliable and successful. I obviously won't be able to claim any of that; how do I not highlight my lack of experience in the field while still convincing prospecti...

Here's Today's Listener Question: I did my first home staging consultation. It was on a vacant home. The home is a model home for new construction townhomes in a community which attracts many young professionals as well as those looking to downsize. I did not want to say no to a business opportunity, however, since I am just starting out, I do not have any inventory. If I am asked to help stage th...

Hello 2020 and welcome back to SEASON 11! This season, the format will be a bit different. I will be answering all the questions you've submitted via our online form. If you still want to send in questions, you can! Just scroll all the way down and fill out the form, and I will answer them on a mini podcast episode this season! I'll also live stream when I record these mini episodes this season. T...

Today we're talking about all things profit and what you need to know to build the most profitable and sustainable home staging business you can. It can be hard to know what to charge, what your numbers mean, and what you should be looking at in your books - no matter what stage you're at in business. Luckily, we have a wonderful guest back with us to talk about it all: Profit First Coach Michele...

We have a return guest on the show today, and this time she's here to talk all about the pros and cons of virtual home staging. This can be a pretty controversial topic in the home staging world, so I wanted to hear what Krisztina had to say about why virtual home staging can be a good option for some real estate agents and home sellers. Krisztina Bell is an Atlanta-based home stager, vacant prope...

When you're busy working in your business, it can be really easy to forget to work on your business too. The trouble with that is, you could look up from your latest client or project and find that you don't have any more clients ready to go.  Stacey Brown Randall is a member of the business failure club, a contrarian on how to generate referrals and a supporter of the entrepreneurial dream. Stace...

One of the less glamorous but incredibly important aspects of owning or selling a home is keeping pests out and their damage to a minimum. Today's guest is an expert on natural and eco-friendly pest control, and he has some super-helpful tips for keeping insects, rodents, and other troublemakers away from your homes. Franklin Hernandez is a part of Nature Pest, an Integrated Pest Management Compan...

A life-long interiors obsessive, Joanna Thornhill's passion for design, eye for pulling together a cohesive visual story, and approachable yet knowledgable writing style has led her to her dream career as an Interiors Stylist, Writer and Author.  Joanna and I talk about her career as an interiors stylist and how she works with brands to create beautiful, thoughtful designs for events, film, and on...

Great design and a beautiful home should be accessible for everyone. Kate Dawson is an interior designer who specializes in making homes look like a million bucks at a fraction of the price. Kate works with her clients to make sure their home brings them a sense of joy and excitement without breaking the bank.  Kate and I talked about her love of treasure hunting and how she got started as a self-...

On this last episode of the special mini series, Marketing Your Home Staging Business , I shared 5 tips on how to build a consistent clientele for your home staging business: the key things you must do, what you must find out about your potential clients and why a marketing system is so crucial in your success is a home stager. Enrollment for the 6-Figure Floor Plan Mastermind course is now open!...

On this fourth episode of the special mini series, Marketing Your Home Staging Business , I shared 5 tips on marketing your home staging business on social media: what platforms to choose, how not to spend so much time on social media and still be effective, and how to be found on social media by your target customers.

On this third episode of the special mini series, Marketing Your Home Staging Business , I shared 5 tips on writing your email newsletter: easy ways to keep it consistent without feeling stressed about it, how to boost your open rates, and how to build trust and credibility with this incredible tool.

On this second episode of the special mini series, Marketing Your Home Staging Business , I shared 5 tips on preparing what to say when you are marketing to homeowners on a live stream on Instagram. In these 5 tips, I covered what not to say in front of homeowners, what are some of the common myths homeowners may have about home staging and how to market to a large group of people quickly without...

On this first episode of the special mini series, Marketing Your Home Staging Business , I shared 5 tips on preparing what to say when you are marketing to real estate agents on a live stream on Instagram. In these 5 tips, I covered what not to say in front of a real estate agent, different meeting scenarios with realtors, plus, what motivates real estate agents to work with you. I also answered p...

When you're running a home staging business, it can feel like a million and one things are happening on any given day. Between networking with real estate agents, arranging stagings and professional photos, liaising with clients, and managing your team, it can feel like adding marketing to the list is overwhelming. Kate the Socialite is a published author, podcast host & entrepreneur. Her #1 goal...

Color is one of the most essential aspects of home staging and interior design, and lucky for us we have a total rockstar with us on the podcast today to talk about all things color. JoAnne Lenart-Weary is a Professional Interior Decorator and 40 year industry veteran who was staging and redesigning before the terms were even coined. She's also the creator of many industry tools such as the Confid...

For our first interview of season 10, I'm joined by the wonderful Kristy Craig Anderson of Dwell Staging to talk about staging luxury homes and working with a different type of client. Kristy started Dwell Staging in 2014 with the goal to bring fresh, contemporary staging to the Tampa Bay area. Since its humble beginnings as a sole proprietorship, Dwell has grown into a 9,000 square foot warehouse...

This week, I am answering a few listener's questions on the business of home staging. In the episode, I talked about a few key design principles when it comes to staging homes, dealing with your self-doubt as a new home stager, how occupied home stagers can build portfolios, the importance of clarity and mindset in your work, and tips on buying home staging inventory.

For the final episode of season 9, we're talking about the business side of home staging and why it's so important to focus not just on your revenue, but on your profit margins. I speak to a lot of new stagers with questions about how much profit they should be making, whether they should buy or rent furniture, and other important business considerations. To talk all about profit and building a su...

Today's show is all about real estate photography! We talked a lot about the technical side of photography, like white balance, exposure, ISO, etc. We also talked about the styling side of things, especially how differently the camera sees the room vs. the human eyes and how that impact the way we place things in the room. On today's show, I am interviewing Kris Kandel, a photographer in the Fargo...

You only get one chance to make a good first impression, and nowhere is this more obvious than when we're looking at a house. I've seen it plenty of times: clients pull up to a house for a viewing, but are so put off by the outside that they don't even want to go in! Having a landscape that's tidy, beautiful, and welcoming can do wonders for your happiness while living in your home and be a boost...

The home staging industry has experienced a lot of change in the past few years, especially with HGTV's explosion in popularity, ever-savvier buyers and sellers, and the entrance of millennials into the real estate market. It's no wonder that now more than ever, communities of home stagers are popping up around the globe. These communities are valuable sources of information, mentorship, and inspi...

There's so much that goes into buying a house: finding a great real estate agent, combing through listings, competing with other offers, and the psychological freakout that often accompanies actually putting down the cash for a home. But buying a house is one of the best investments you can make, and a really talented, attentive real estate agent can make the process a LOT easier for you. Courtney...

Hiring an interior designer can be a tricky sell for many homeowners and renters. For many people, interior design feels like it's way outside of their budget. The lack of affordable interior design was a gap in the market that today's guest, Betsy Helmuth, saw and realized she was meant to fill. Betsy Helmuth is the owner of Affordable Interior Design and a nationally celebrated interior designer...

I've wanted to have someone on the podcast for a long time who bridges the gap between stager & real estate agent – even though the industries are related, there's a relatively small amount of crossover between the work of prepping a home to sell and the job of helping buyers and sellers make the actual sale. So you can imagine how excited I am to have Kelly Williams on today's episode! Kelly Will...