The Home Staging Show

This is a bit of a personal episode! In this episode, I went solo to get real about the ebb and flow of running a business, my vision for the school, the need of prioritizing your own personal health and how I am navigating through all this. I am also super grateful for you! The school really became possible because of the podcast, and amazing listeners and supporters like you made it all possible...

Have you ever wondered what it would take to get your home staging projects covered in a major publication like Apartment Therapy ? Madeline Bilis is about to break it all down. As a writer, editor, and Lifestyle Deputy Director at Apartment Therapy who is also going to be on the jury at this year's International Home Staging Awards, Madeline shares EXACTLY what you need to include (and leave out!...

If you know me, you know I could talk about systems all day. I nerd out over this topic! And as home stagers, it's important that all of the different parts of our businesses flow together smoothly, from finance, to operations and marketing. Today, we're getting nitty gritty on SYSTEMS.  In order to consistently deliver the best staging experiences for your clients, you need to automate, delegate,...

As you grow your home staging business, time becomes an even more valuable resource. We are all pretty burned out on hustle culture. When we spend too much time at work, we're not maximizing our productivity and we end up sacrificing personal and family time. Ashley Gartland is here today to talk about time freedom, goals, and finding ways we can do less, but better so that we can all be more prod...

In your home staging business, it's so important to find your "staging BFFs": the trusted ones that you can exchange ideas and collaborate with. This episode is so special to me because Daniel Coffman and Sarah Atherton actually met serendipitously through Instagram after discovering they share the same company name, Staged Spaces. They quickly connected over their love of staging and became a sup...

🥳 Staged4more turns SIXTEEN today! ✨ It has been an amazing journey and I am very proud of what we've accomplished as an education company in the past few years. It has been quite a ride!  Have a listen to this quick episode and hear about what we are working on for 2022 ❤️ Plus! A 2-day celebration kicking off tomorrow. Follow us on IG or join our email list to find out!

We're getting real about parenting and what goes on behind the scenes while juggling motherhood and running a home staging business on today's episode of The Home Staging Show. Today, I'm joined by Jess Harrington, Boston-based interior designer of JessFinessed and Elisha Niebuhr, founder of Modern Interior Staging Company . Jess has a unique background in the antique and fine art auction space, b...

Have you ever felt paralyzed at the thought of naming or branding your home staging business? Branding is one of the most essential components of any successful business. It can help us stand out in a crowded marketplace, and also evolve in beautiful ways over time. Today, I'm talking with Amy Walsh, a visual artist, educator, and powerhouse activist who founded the Bureau of Tactical Imagination...

Did you know that 17hats is one of the most instrumental tools we've used to run and automate our home staging business? It helped free me up from the chaos of chasing after clients and getting bogged down by paperwork and other tedious admin tasks. And 17hats can do it all, from invoicing, to emails, capturing leads, online scheduling, sending payment reminders, and so much more. So I'm delighted...

It's safe to say I'm obsessed with home stager Alice Decker of Decker8 Designs. As a winner of this year's International Home Staging Awards in the New Construction category, Alice comes into this conversation with a unique point of view and an eye for detail, having worked in photography, real estate, and interior architecture in the past.  Her journey into home staging wasn't perfectly linear an...

As a home stager, our skill sets can be uniquely translated into many other types of creative work to generate additional income for our businesses.  In this inspiring Community Talk, you'll hear from Jennifer Westbrook and Bridget King, two home stagers who will share their experiences of how they've created multiple streams of income beyond their home staging businesses, from staging yachts to d...

Are you prioritizing publicity, list building, and PR in your home staging business? If you know there's room for improvement, you're going to love this vibrant conversation with Desha Peacock, an international retreat leader, lifestyle design coach, and the founder of Sweet Spot Style . Her book, Your Creative Work Space , has even been picked up by Target! As a multi-passionate entrepreneur, Des...

If you're interested in marketing, building your personal brand as a home stager, and translating your home staging portfolio into an aspirational lifestyle, you'll enjoy this week's episode with Jason Saft, founder of Staged To Sell Home, a leading boutique staging firm in New York City and Brooklyn.  Known for his abilities to repeatedly break sales records, reintroduce properties that other age...

Want to know something I always get DMs about on Instagram? Sales. You're wondering how you can get more home staging clients, how to sell authentically without being "salesy", and how to refine your process. With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch, CEO of Sales Maven , has the unique abi...

Elaine Penhaul is an expert in home staging, an author, and the founder of Lemon and Lime Interiors, supporting clients all over the UK and helping homes sell as much as 4x faster thanks to her staging work. You'll hear about Elaine's unique business model and how she built her successful business from the ground up with a 2-person sales team. I have never really seen home staging businesses have...

Are you a new home stager ready to expand your knowledge and learn more about building a successful home staging business? Today's episode is a power-packed workshop where I'm sharing my best tips and tricks as you're getting started.  It's important to set a strong foundation while avoiding overwhelm and building your confidence. Learn how to maximize your time with limited resources, the art of...

Daniel Coffman and his partner Jason run Staged Spaces out of Los Angeles, California. Their style is west coast meets boho and with over 12 years of expertise, their goal is to visually create a story within a space to help buyers instantly connect and feel at home. Always on top of current trends, patterns, colors, and textures, Daniel brings his elevated home staging services to real estate pro...

Nina Doiron, owner of iSO Design , combines her marketing expertise and eye for design to help homeowners and realtors in the Greater Toronto area attract dream buyers. If you're a new home stager, you're going to love Nina's in-depth wisdom on navigating pricing objections and not undervaluing your services.  You'll hear how hot the real estate market is in Toronto, why she opted in favor of pric...

With a love of architecture, good design and great lines, Robin DeCapua, owner and designer of Madison Modern Home, can look at a space from all angles, take it apart, and put it back together in a whole new way. She's a self-proclaimed sourcing expert who enjoys the thrill of the hunt for unique furniture, art and décor to bring artful composition, form, and balance to her clients' homes. Having...

Bobbie McGrath is a pioneer in the occupied staging space and has staged or consulted over 8,000 homes with her award-winning staging company, Successful Staging . Creating strong agent connections and attention to detail has been a hallmark of her business for years! Bobbie has been a long-time friend of the show and this is her 4th or 5th appearance. In this conversation, we dive into the nuance...

Katie Myhre-Daeger launched Gladeye Design Studio in 2018 in an effort to fully exercise her creative side and love of real estate, homes, and interiors. Gladeye Design Studio specializes in occupied staging and provides home styling and decorating services both virtually and in person.  Katie was one of the finalists in the 2020 International Home Staging Awards and what was so unique about her p...

There are so many moving pieces when it comes to selling your house. In fact, it can be a very emotional, chaotic, and stressful time for a home seller. I've certainly encountered my fair share of difficult clients throughout my staging career, and this is a topic that isn't often talked about in our industry.  It's important to understand how to navigate these stickier situations with empathy and...

Bobby Tsui is a successful business coach who supports his clients with turning the dreaded analysis paralysis into powerful social media breakthroughs, which I find very refreshing. His company, The Same Circle Method , is a mentorship program that helps interior designers harness who they are so they can stand out, be known for meaningful work, and book highly aligned clients. Bobby and I cover...

On this episode, I gave a sneak peek of my StagerCon session on turning home staging client objections into home staging projections. I also talked about money mindset when it comes to pricing and how to deal with client objections without getting emotionally charged. Join us for StagerCon! Our free 4-day virtual conference for home stagers.