The Higher Ed Marketer

A single headline-making crisis can permanently alter how the public perceives your institution. In the face of a crisis, your reputation is on the line. How should you communicate a crisis to your stakeholders and how can you manage your reputation in the process? These questions and more are answered on this episode of The Higher Ed Marketer. Bart Caylor , President & Founder at Caylor Solut...

When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a single-sex college, or even an HBCU, you’ve got to set yourself apart from the rest of the field. You’ve got to be distinctive as a selling point for your institution. What does that look like? On this episode of Higher Ed Marketer, we talk with Ayana Hernand...

Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through data. In this episode, JP Spagnolo , VP of Strategic Enrollment Management and Marketing at Capital University , joins the podcast to share how building relationships through data helps craft clear, compelling, and resonant marketing messages. Some top...

Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi Lafree , Director of Enrollment Marketing at Butler University , joins the podcast to talk about how the marketing team is finding innovative ways to use Blue, Butler’s very own 65-lb English Bulldog mascot, to drive enrollment and awareness, including sending personalized...

On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat with Deedie Dowdle, Vice President for Communications and Marketing at DePauw University about: - Working internally to create university marketing campaigns - Creating a brand promise that captures your university’s core values - Engaging students...

On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , have a conversation with Jeurell Smith , Institutional Data Analyst at Otterbein University about: - How to lead multi-platform CRM integration at your university - Benefits of syncing your data and marketing team communication - Length of time it takes...

Marketing has never been more important for institutions than it is right now. How are you able to recruit prospective students during a pandemic? How do the ways you communicate to parents and students differ during this time? These questions and more are answered on this episode of The Higher Ed Marketer. Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Ac...

From the private sector to Purdue, Ethan Braden has already created a legacy that university marketers across the U.S. admire. On today’s episode, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented talk with Ethan Braden , Senior Vice President of Marketing and Communications at Purdue University about: - Advice on transitio...

The Higher Ed Marketer explores the incredible accomplishments colleges and universities across the world see when creativity meets execution. On today’s episode, Kelsey Kohrs , Producer at Sweet Fish Media, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented introduce The Higher Ed Marketer, a podcast dedicated to sharing un...