The Higher Ed Marketer

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. ___ Building a university from scratch forces leaders to meet today’s needs while planning years ahead. Matthew McGee , Provost and Executive Vice President of Orlando Christian University , shares how OCU is pairing faith, accreditation, and careful planning to launch an accessible Christian higher education mode...

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. ___ A calendar filled with other people’s priorities can quietly turn leadership into nonstop reaction. Kathy Kissane , Founder and Executive Coach at Create What’s Next Coaching , explains how higher ed leaders can reclaim space to think, lead proactively, and design the next chapter of their work. She shares a s...

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. ___ Great enrollment leaders don't develop by accident. Somewhere along the way, someone invests in them, challenges them, and gives them an opportunity to grow. After 40 years at Biola University, Greg Vaughan knows what it takes to develop the people who will lead enrollment teams into the future. Now leading NA...

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. ___ New leaders often feel pressure to make their mark quickly, but listening can be the most strategic first move. Dr. Aly Williams , President of Midland University , shares how 25 years at Indiana Wesleyan University and a decade in athletic training prepared her to enter a new community with curiosity. She exp...

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. Long-term leadership depends on knowing what each moment requires. Dr. Todd J. Williams , President and CEO of Cairn University , reflects on 18 years in the president’s chair and explains why leaders must sometimes push, pull, or pause. He shares how trust, honest self-examination, restorative practices, and pati...

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. Purchased-name lists are shrinking, but the right students are still out there. Dr. Donald K. Egle , Founder + Managing Director of The Kyer Group , explains how colleges can build stronger enrollment pipelines by identifying the communities where mission-fit students already gather and committing to a meaningful...

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad . Leadership is more than hitting targets. Greg Aden , Owner/Founder of Aden Leadership , explains why lasting leadership depends on serving the people who follow you and helping them take ownership of shared goals. Drawing from decades in hospitality, financial services, and executive coaching, Greg shares practic...

How do you build a higher ed creative team that produces great work without burning out the people behind it? Paul Bross,  Director of Creative Operations at Oklahoma Baptist University and brand-new host of The Higher Ed Creative Podcast, shares what he’s learned moving from filmmaking and television into higher education creative leadership. Paul explores how clear expectations, protected creati...

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. ___ A strong institutional brand matters, but sometimes the most powerful voice belongs to the person leading it. Jerra Toms , Founder & Principal Consultant at Blue Iris Consulting , shares how presidents, deans, and other higher ed leaders can use LinkedIn to build authentic connections with students, alumni...

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide. Next...

Encore Episode: Originally Aired October 2025 ___ Artificial intelligence is reshaping higher education and each generation is approaching it differently. AI Mindset’s founder and CEO, Conor Grennan , joined by his Gen Z son, Finn, to explore how AI is influencing academic integrity, workforce readiness, and the way students engage with learning. Rather than approaching AI with fear or hype, Conor...

Encore Episode: Originally Aired November 2025 ___ Every event tells a story, but only the most intentional ones help people feel your brand. At Biola University , Tracey Harrison , who now serves as Senior Advisor to the President, shares how she redefined campus events through a framework called Eventful Branding.. This philosophy turns events from logistical tasks into meaningful, mission-drive...

Encore Episode: Originally Aired March 2026 ___ What happens when a university website becomes a cluttered “junk drawer” instead of a clear, welcoming first impression? Paul Garner , Executive Director of Marketing and Communications at Western Carolina University , shares how his team transformed a confusing, overloaded website into a true digital front door that reflects the student experience a...

This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide. Ne...

This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide. Ne...

This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide. Ne...

This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide. Ne...

This summer series of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad. NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide. Ne...

Faith Leaders Mini-Series - Episode 252 (4 of 4) In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum. ___ Dr. Drew Flamm , President of Grace College and Grace Theological Seminary , shares how Grace is leaning...

Faith Leaders Mini-Series - Episode 251 (3 of 4) In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the CCCU International Forum, each episode highlights how faith-driven leadership is shaping the future of higher education. ___ Phil Cook , Pre...

Faith Leaders Mini-Series - Episode 250 (2 of 4) In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum. ___ This week they are joined by Jason Cook , Vice President for Marketing and Communications and Chief Marke...

Faith Leaders Mini-Series - Episode 249 (1 of 4) In this special mini-series, Bart Caylor explores the intersection of faith and higher education through conversations with influential Christian university leaders from across the country. Recorded live at the 2026 CCCU International Forum, each episode highlights how faith-driven leadership is shaping the future of higher education during a season...

One of The Higher Ed Marketer's most anticipated annual series is back. In this special summer preview, Zach Coffin shares what listeners can expect from the 2026 Faithful Leaders Series, recorded live at the CCCU International Forum in Dallas. This year's series explores leadership, institutional clarity, enrollment challenges, and the unique opportunities facing Christian higher education today....

Zach Coffin is excited to share some big news with you as The Higher Ed Marketer approaches its 250th episode! We celebrate our co-host Troy Singer and his transition into a new industry. Troy, you will be deeply missed and we are forever grateful for you.  There are big plans for The Higher Ed Marketer this summer including the return of the beloved Faith Leaders series.  The Higher Ed Marketer N...

Silos are one of the biggest barriers to growth in higher education, yet they persist across academics, enrollment, and marketing. Dale Lemke , Vice President of Academic Affairs at Tabor College, brings a refreshing, collaborative perspective shaped by experience in both faculty and leadership roles. He shares how institutions can move from isolation to alignment by fostering intentional relation...