The HeyCreator Show

In this episode, Brian Clark and Darrell Vesterfelt talk about the past, present, and future of online education. Brian shares about his most recent product and launch, and he and Darrell compare notes on how things have changed over the years. In this episode, Brian and Darrell talked about: What inspired Brian to launch a... Listen to episode

Productivity coach Charlie Gilkey talks about going from ideas to completed projects — and how to take a more balanced approach to getting it all done. We all have amazing ideas for projects. What we don’t all have is amazing finished projects. Charlie Gilkey is on a mission to help you out with that. In... Listen to episode

In this episode Brian Clark and Darrell Vesterfelt dive deep into the topic of email. Think email is an outdated tool? Think again. After learning some interesting data, you might reconsider past conceptions about the most powerful tool on the internet. In this episode, Brian and Darrell talked about: Why email isn’t even close to... Listen to episode

In this episode, Brian Clark hosts the Copyblogger FM podcast for the first time, and reveals — among other things — why he’s returning to Copyblogger and aiming to reinvent it along with new partner Darrell Vesterfelt. Brian shares some exciting news about the future of Copyblogger Media, along with his co-host and new business... Listen to episode

Copywriter and webinar strategist Beth Hayden talks about some of the most effective ways companies are using webinars. Some people feel that webinars seem a bit old-fashioned. But there are a lot of fresh, effective ways that smart companies are using webinars for lead generation, prospect maturation, and customer retention … as well as getting... Listen to episode

Tim Brownson talks about how we can use our values to design our businesses and make wiser decisions. Tim Brownson has been coaching (and teaching coaches) for decades. In that time he discovered that working with clients’ values is one of the most useful tools for change. His new book, The Clarity Method, explains his... Listen to episode

Challenges and opportunities for content-driven business in 2019 and beyond … and a new look at a content marketing platform. Ed Bardwell, president and new owner of Rainmaker Digital Services, dropped by to talk about digital marketing and advertising, as well as content marketing and business trends that are informing site design. And he talked... Listen to episode

Ever been told you’re “too nice” to run a business? Yeah, I’m gonna call BS on that. I can’t tell you how many times I’ve been told I lack the “killer instinct” to run a successful business. All I can say is, I’ve been very happy with the success of Copyblogger and my other businesses.... Listen to episode

Part three of our series: How to polish and promote an epic blog post or other piece of remarkable content. You’ve got your first draft of a solid, dare we say “epic” piece of content. Now it’s time to polish it to perfection, and promote it for the widest possible audience. That’s what I cover... Listen to episode

Part two of our series: How to write an epic blog post or other piece of remarkable content. OK, you’ve assembled a pile of research and done some careful thinking, and now it’s time to write. Now what? You may have heard the advice to “tell them what you’re going to say, then say it,... Listen to episode

New series! Part one: How to prepare to write an epic blog post or other piece of remarkable content. What’s the best antidote to the glut of content? Better content. Much better content. This episode is the start of a three-part series on how to write a genuinely remarkable piece of content. In this 18-minute... Listen to episode

Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly magic” ingredients that will start getting your content more engagement and shares.... Listen to episode

Has the “influencer bubble” really burst? Maybe, but … probably not This week I’m talking about some real-life lessons any business owner or marketer can learn from a very public marketing fail. Instagram personality Arii shows 2.6 million followers … but couldn’t sell 36 t-shirts. Is this the beginning of the end for influencer marketing... Listen to episode

Having a hard time coming up with headline ideas? Here are 13 tweaks, prompts, and hacks to keep you moving. We’re working on headlines this month for our Copyblogger content challenge — but sometimes it’s really hard to come up with ideas! Fortunately, there are lots of structures out there you can use to spark... Listen to episode

It turns out those successful people you admire aren’t always so perfect. We love to give advice about all of the good habits you should be cultivating as a marketer and businessperson. But in the real world, a lot of actual successful people have plenty of “bad” habits. I don’t advocate adopting any of these,... Listen to episode

Are you writing for a paycheck … or to create revenue for your organization? Professional writers make a living. Conversion writers generate revenue. A lot of otherwise capable writers are a little fuzzy about how the words they write actually generate money that an organization can spend. In this 17-minute episode, I talk about: Why... Listen to episode

Looking to create a much greater impact with your content? Start by understanding how it’s framed. It’s a little early for a Book Club episode, but I just read the new edition of George Lakoff’s Don’t Think of an Elephant, and I was blown away by the simplicity and power of his ideas. In this... Listen to episode

Some advice from Rainmaker Digital Services spun copywriter and teacher Belinda Weaver into a surprising new direction with her content. When our colleague Robert Bruce told me about some advice he’d given copywriter Belinda Weaver, and that she was seeing great success with it, I knew I wanted to have her on CopybloggerFM to tell... Listen to episode

Three ways that good writers can find the great clients they deserve. It really does break my heart to see a terrific writer who can’t find those wonderful writing clients — the ones who have interesting work to do, and the budget to pay for great execution. In this 13-minute session, I talk about: Why... Listen to episode

Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions first, then justify those decisions with logic. Today I talk about three charged (or even potentially embarrassing)... Listen to episode

“Document your content marketing strategy” can sound about as exciting as “buy new socks.” Improving your content marketing strategy might not feel like the most fun thing you’ll do this week, but if you want all of that content to actually help meet your business goals, it’s an important place to put your focus. It... Listen to episode

The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience. Today I wanted to talk about some distinctions that have been on my mind lately — the differences between crafting content and writing copy for conversion, and how much of ourselves to put into our... Listen to episode

While no single tactic is a “magic bullet” for your content marketing, this one comes pretty close. Rainmaker Digital’s Robert Bruce comes back on the show this week to talk about the easy-to-miss essential element he always looks for when he’s reviewing a client’s content marketing strategy. (The good news is, it’s relatively easy to... Listen to episode

The key to marketing success isn’t the latest shiny tactic. It’s making sure that your tactics are resting on solid strategy. Everyone wants “the magic bullet” that will give them the audience, traffic, and revenue they want. But there is no magic bullet. Rainmaker Digital’s Robert Bruce rejoins us this week to talk about the... Listen to episode

A look into why it’s so hard to move forward with creative work This week I was so pleased to be able to connect with Jessica Abel, author of Growing Gills: How to Find Creative Focus When You’re Drowning in Your Daily Life. In this 34-minute episode, Jessica and I talk about: Business (especially digital... Listen to episode