Evie McLeod & Lindsey Roman
The Heart & Hustle Podcast
A business and lifestyle podcast for creative entrepreneurs, dreamers, and doers who want to make the most out of their life. Consider us your newest BFF's who are in your corner (and your ear buds!) giving you practical tools to use in your business and life, while empowering you with some spit fire truths that will ignite you to go get it. Each Tuesday & Thursday's, Evie & Lindsey bring you tangible and actionable tips to up level your business and life while giving you some laughs and encouraging you to chase after your God given dreams. We believe you have ONE life to live, and YOU get to...
Author
Evie McLeod & Lindsey Roman
Category
Podcast website
Latest episode
Feb 2, 2026
Where to listen?
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Episodes
297: Photography Hot Takes: Blurry Photos, Wearing All Black, Drinking on the Clock & More! 15.11.2022 50:13
Today we are going over our HOT TAKES on some specific things in the photography industry. We're chatting about major trends or things that happen frequently in the world of photography that we have opinions on! Good and bad! We'll talk about things like the blurry photo trend everyone is doing right now, what our opinions are of drinking on the clock at receptions, the sliders in Lightroom we leg...
296: Our Cycle of Striving, Perfectionism, and How Our Identity Plays a Huge Role In That with Ruth Chou Simons 10.11.2022 54:55
This one is a SOUL puncher ladies and gents. We had the honor of chatting with the incredible Ruth Chou Simons all on a topic so close to her heart and something so many of us creative entrepreneurs struggle with: our cycle of striving, perfectionism, and how our identity plays a huge role in that. --------------------------------- Show notes: https://theheartuniversity.com/296-our-cycle-of-strivi...
295: Money Mindset, Incorporating God Into Your Business that is Not Necessarily a "Christian Brand", and Scarcity Mindset 08.11.2022 57:43
Today we have the privilege and honor of being able to share a podcast episode that we recorded with our friend Jordan Dooley on her SHE podcast. Today we talked about owning your faith as a business owner and how to incorporate God into your business whether or not you necessarily become a "Christian brand." We then dive into the topic of money mindset as a Christian and our thoughts on what the...
294: Trademarks, Copyrights, and How to Protect Yourself Online with Andrea Sager 03.11.2022 47:32
Today's episode is for all our creative entrepreneurs out there who work or market themselves online in any capacity, and want to better understand how to protect yourselves, your business, and your brand online. YEP. We're going there and doing a deep dive into trademarks, copyrights, and protecting yourself online as a business owner. And our guest is the absolute QUEEN at teaching this: Andrea...
293: Curious How We Make This Show Happen? Our Exact Podcast Workflow 01.11.2022 35:38
Today we are breaking down our entire podcast workflow from beginning to end. We've had a couple of people since also request an episode like that asking about how we make this podcast come to life, so we wanted to dive into it today. And before you click away thinking, "OH I'm not a podcaster I don't need this info." We would encourage you to listen. Regardless of whether or not you want to star...
292: How to Build a Family Business with Jeremy Pryor 27.10.2022 1:14:42
Have you ever been curious about how to start a family business or even wanted to somehow incorporate your family into your current business? Whether that looks like adding your spouse into your business OR you're a mom or dad who wants to be a fully present parent while also being a successful entrepreneur. Well, you're in the right place. Today we're talking ALL about building a family business...
291: How to Combat Self-Doubt, Insecurity, and Imposter Syndrome 25.10.2022 48:57
We are spilling our hearts and perspectives on how to combat all those feelings, what to do practically when you feel those lies begin to bombard your mind, and how to make an even bigger impact on your life (with more peace flooding yourself daily) so that you can truly leave a legacy that changes and shapes lives. --------------------------------- Show notes: https://theheartuniversity.com/291-h...
290: What the Adoption Process Looks Like with Cheyenne and Colton Lowe 20.10.2022 54:58
Today we had the incredible opportunity to talk to Cheyenne and Colton all about their heart behind and journey with adoption, what the adoption process looks like, the best ways for someone to learn about adoption, misconceptions around the topic, and tips on how to navigate such a mentally and emotionally taxing opportunity in a beautiful and healthy way. --------------------------------- Show n...
289: Pricing Guides 101: What to Include in Yours to Increase Bookings 18.10.2022 26:32
Today we are diving into the what, why, when, and how of PRICING GUIDES. Service providers, and pricing guides are a HUGE asset when it comes to helping get potential inquiries to book you, not ghost you, and turn inquiries into raving fans. Pricing guides can elevate the entire experience of your business, make you look professional as heck, help communicate expectations in a clear way, and get m...
288: How to Consistently get Booked as a Photographer with Teresa Williams 13.10.2022 1:01:26
Today we dove straight in with Teresa on the age-old question "how do I get more bookings as a photographer?" She had SOOO much to say about marketing as a whole, and how to get consistently booked as a photographer. She gave us an entire breakdown of her actual inquiry response email and its GOOOD. She also goes over her process to lead clients from inquiry to booking, how she positions pricing...
287: Q&A Episode: Instagram Reel Covers, When to go Full-Time, and Juicy Legal Question! 11.10.2022 47:26
Today's episode is another fun Q&A episode! You asked and we answered! You asked us questions ranging from how we decide what weddings & clients we take on since we've limited our capacity so much, what you should be doing with your reel covers, how to know when it's time to go full time and what steps to take, how a brand photographer should market herself to more advanced business owners, if & h...
286: An SEO Deep Dive That will BLOW Your Mind: How to Get Ranked on Page One of Google with Catalina Jean 06.10.2022 1:03:08
Have you ever wondered how businesses get on the front page of Google? This episode is going to walk you through LITERALLY how to go about doing that for your business. This episode is ESPECIALLY for you if you're straight up tired of hustling your bootie patootie off on Instagram daily getting zero traction in your business and wondering if there is another way to market online. -----------------...
285: Second Shooting: How to Get Gigs and be a Dang Good Second Shooter 04.10.2022 38:31
We cover everything from the value of second shooting and how to harness it for your business growth, ways to land second shooting gigs and super practical tips there, all the way to a full passionate breakdown of how exactly to go about being the world's best second shooter so that your main photographer will walk away thinking "holy heck… who was that person?? I need them for EVERY wedding forev...
284: Instagram Marketing - How to Sell via Stories, Does Aesthetic Matter Anymore, Batch Creating, and Dealing with Comparison 29.09.2022 1:10:50
In today's episode, we sat down with our friend Angie Lee for a real life conversation that was so good! We talked about everything Instagram marketing, specifically jamming out on how we use our Instagram stories to build connections with our audience vs. selling via stories when the time comes when we're launching or pushing something specific. --------------------------------- Show notes: htt...
283: If We Had to Start Our Business ALL Over Again, What 3 Marketing Avenues Would We Focus On? 27.09.2022 30:06
Today, we are going break down our personal perspective on what 3 marketing avenues we recommend most startup entrepreneurs focus on FIRST in their business. Sure, each marketing tool has a million different reasons each is great. But when you're first starting out in business, you can't do all of them at once and will need to focus on just a couple at a time. --------------------------------- Sho...
282: How to Handle the Fear of What Others Think with Grace Valentine 22.09.2022 50:25
In today's girl chat, we talked with Grace alll about how to handle fear of what people think of you and practical ways to go about standing firm in your identity and who God has called you to be. We then dive into how to balance societal norms while standing firm in your beliefs, how to share love and the Lord with others, and how to handle people's beliefs that Christians are "lame." -----------...
281: Instagram PAYS Us Now!? Our Thoughts on Instagram Bonuses - What Are They & Should You Use Them? 20.09.2022 27:20
Today we are sharing our THOUGHTS on everything Instagram Bonuses. Now if you don't know what the heck Instagram bonuses are…the sparknotes is that now Instagram is paying us creators for making viral reels on Instagram. We have LOTS more to break down about that so stay tuned my friend cause we're gonna chat in today's episode about what Instagram Bonuses are, how they work, who has access to th...
280: How to Uplevel Family Photography with Storytelling & Authentic Emotions; Say Bye-Bye to Cheesy and Posed JCPenney Family Photos with Corrie Butler 15.09.2022 44:40
Today's guest is the absolute gem of a human being: Corrie Butler. Whether you're a family photographer or just want to learn about what to look for in a photographer with your own family photos, you're in the right spot. To be honest…we would even say ANY photographer could also learn and listen from this episode. There are so many priceless nuggets of wisdom here on the client experience, commun...
279: 7 Financial Principles to Build Wealth 13.09.2022 44:08
Today's episode is diving DEEP into some simple yet MEATY financial principles inspired by a book we read recently, The Richest Man in Babylon by George S. Clason. It's full of historical lessons, stories, and principles for building financial wealth that we can EASILY apply to our world today. In today's episode, we're covering the 7 cures to a lean purse (aka lessons to avoid having a thin walle...
278: Scaling Your Business, Becoming a Great Leader, and Balancing Entrepreneurship & Motherhood with Founder of Lunya: Ashley Merrill 08.09.2022 54:31
Today we chatted with Ashley about her story of starting her rest wear brand Lunya, and how she went into the startup with a blind naivety that actually served her well. Ashley shares her biggest challenges in scaling her businesses, how her leadership has evolved over the course of being an entrepreneur, and how she balances being both an entrepreneur and a mom. She gets vulnerable and we are her...
277: How to Get Started with Instagram Brand Collaborations 06.09.2022 21:23
Today we're gonna talk ALL about COLLABS. And more specifically, how to get started with getting your foot in the door with brand partnerships. In this episode, we walk you through a bunch of our top tips and steps to getting started in the collab space. From pitch emails to media kits to how to price yourself, we cover it all. If you've been wanting to begin getting paid to promote brands or pr...
276: 3 Steps to Scale Your Profitable Business 01.09.2022 1:01:13
Today we touch on community, personal branding, boundaries, having systems in place in your business, and literally so much more. But through it all, I would say the MAIN focus of today's episode is really going to be on the 3 steps we recommend to scale your profitable business. ------------------------------- Show notes: https://theheartuniversity.com/276-3-steps-to-scale-your-profitable-busines...
275: We Hit Pause on a HUGE Launch… Here's Why. 30.08.2022 26:32
Today this episode is actually us breaking down WHY we decided to pause this huge launch. This episode is going to be a really good listen for you if you're a natural hustler. If you're someone who loves being busy, loves the high of launching something and putting it out into the world, or if you're someone who just feels this constant pressure to "keep up" in a world that consistently tells you...
274: The Tea on All Things Boudoir Photography with Anne Blodgett 25.08.2022 44:37
Today Anne spilled the TEA on all things boudoir photography, including her journey pivoting from shooting all the things, including weddings into exclusively offering boudoir. She shares her tips and tricks for making your clients feel comfortable in such a vulnerable situation, how to navigate sharing (or not sharing) more intimate photos in your online marketing and how she handles that with he...
273: Making God the CO-CEO in Your Business 23.08.2022 45:40
Today's episode is something near and dear to our hearts. It comes from a super personal place to us, and we've gotten a lot of questions about this specific topic. But we also want to acknowledge that this episode won't necessarily be a perfect fit for everyone and we wanna say upfront: you are welcome here. Regardless of whether you believe in God (and therefore what we're about to share) or not...
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