The Health Pulse

We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. There’s no doubt that the brands that can create personalized engagements with smart and immersive technologies will also boost both loyalty and profitability. But there’s a catch. Customers have some serious concerns about how their data is being used, stored and shared. ...

SAS Medical Director Steve Kearney joins Greg to discuss COVID-19 vaccines and what the early data is telling us about how the massive effort to vaccinate the world’s population is going. Data gives us insight around how vaccination is going for different populations and locales, the logistics involved in the effort, and importantly, how we can get vaccines to underserved populations. Health outco...

We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. It’s not about loyalty programs, it’s about a loyalty mindset – a loyalty program has to be but one arrow in your quiver.     In this episode of the Reimagine Marketing podcast, Wilson Raj and Daniel Newman discuss how loyalty begins before a customer becomes – or even con...

Data scientist Hiwot Tesfaye joins Greg for a conversation about the use of algorithms in health care and how models can introduce bias. Algorithms are used broadly in health care to influence access to care, improving health outcomes, addressing costs, etc. A lot of the use cases Hiwot sees are related to risk mitigation. In these cases, algorithms and artificial intelligence (AI) are used to lea...

We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. How immersive do people really want their tech to be?     Consumers are dipping their toes in immersive technology, whether they even realize it or not. And the opportunities created for brands to engage with their consumers through Snapchat and Instagram filters, heads-up...

Behavioral care expert and psychologist Josh Morgan joins Greg to talk about the role of telemedicine in whole person care. Josh shares his journey from practitioner to data psychologist as he discovered the importance of understanding and removing systemic barriers to mental health. Access to care is a challenge, especially in mental health where everything from social stigma to inadequate health...

Dr. Mark Lambrecht, Director of the Global Health and Life Sciences Practice at SAS, joins host Greg Horne to discuss the impact of the pandemic on the health care and life sciences industries and other exciting trends impacting the industry. From vaccinating everyone in the world to the boom of telehealth, COVID-19 has forced innovation at warp speed in the way that only a major crisis can. Mark...

We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. From an idea that started at a trashcan, Wilson Raj welcomes Daniel Newman, Principal Analyst and Founding Partner of Futurum Research, to discuss what the future of customer experience will look like and how technology will change the way we engage – with brands, with con...

We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. In this episode of Reimagine Marketing, Wilson Raj welcomes guest Bernard Marr, best-selling author, futurist and strategic business advisor. Wilson and Bernard discuss the impacts of disruptions (COVID-19, economic uncertainty, etc.) on consumer behaviors and CX trends an...

We’ve moved! Find us at https://reimagine-marketing.transistor.fm/ as we continue to ponder the future of customer experience. “A brand isn’t what you say it is, it’s what people say it is when you stop talking.” – Justin Theng     In this debut episode of Reimagine Marketing, marketing pundits Steven Hofmans, Wilson Raj and Justin Theng dive into the key challenges that marketers are facing today...

This episode is the last crusade of Electrifying AI’s first season and we’re in search of answers about the Holy Grail: energy storage. Our industry expert, Sal Gill, believes energy storage is set to transform our world. So what will the electric utility industry look like when the dust settles? We examine the possibilities that are on the horizon for the industry itself and for its customers.   ...

While the electric utility industry is undergoing a fundamental shift, so are its customers. How they use (or in some cases produce) energy, their expectations and their preferences are all changing … quickly! Nowhere is that more evident than with the adoption of electric vehicles. At the same time, global carbon emissions have dropped more than 8% during the coronavirus pandemic. So, is a world...

The electric utility industry, for all of its innovations over the years, has an entrenched business model. In this episode of Electrifying AI, we look at changing business models for the industry and examine what “energy independence” means.     More to the point, we discuss:  Microgrids  “Prosumers,” peer-to-peer power trading and transactive energy  Energy as a service  Virtual power plants  Jo...

As concerns about the climate and environment become more pronounced we’ll take a look at how this is impacting the electric utility industry and how the industry is responding. Themes include changes in the industry, the brave new world of renewables, and democratizing energy. More specifically in this episode we’ll be looking at: Heavyweight investors are swinging behind renewables Accelerating...

In this, our second episode we're going to cover the Covid-19 pandemic and its affect upon the power industry. Clearly, the Covid-19 pandemic has involved personal tragedy for some people, and significant economic and lifestyle impacts for all. In terms of the Power Industry, effects have included: Effect on individuals Job losses mounting / furlough People not paying bills - rents ...etc. Banks,...

When we were thinking about the huge changes that we see in the Electric Power industry, and how we could communicate these, we realized that podcasting was the only way to go. That way, we can keep it brief & informal, but at the same time keep things candid, honest and only loosely scripted. The hope is to deliver insightful & informed commentary that demystifies energy industry transfor...