Corey Hiben

The Health Business Builder Show

Business EN ↓ 204 episodes

A podcast about business and marketing in the health industry. Uncovering the personal stories and the lessons learned from building a health-related business. I talk with doctors, physical therapists, chiropractors, doctors, personal trainers, gym owners, influencers, tech founders, and everyone in between to learn how they built, marketed, and grew their health businesses. Like your health, there is no one-size-fits-all model.

Author

Corey Hiben

Category

Business

Podcast website

www.coreyhi.com

Latest episode

May 15, 2025

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Episodes

028 - Trusting your GUT with Ashley Oswald of Oswald Digestive Clinic 03.02.2022

Ashley Oswald of Oswald Digestive Clinic is a functional medicine practitioner who shares how she was able to build her practice by listening to her GUT instincts. In This Episode: 01:40 - Ashley's story with gut health 04:50 - How she served her first client 06:15 - Follow your energy early in your business 09:00 - Organic evergreen content creation 11:00 - Building trust with your audience 13:00...

027 - Get great, build a belly up culture, and find time for yourself 31.01.2022

Here are my 3 biggest takeaways from my previous episode with Maggie Henjum of Motion Physical Therapy In This Episode: 00:57 - Get great, not busy - Partner with someone and give a workshop - Give an online webinar - Create a free course on your ideal topic - Treat your current clients like gold - Retention & referrals are easier than getting new clients 04:26 - The belly-up philosophy - Buil...

026 - Being sticky to who you are with Maggie Henjum of Motion Physical Therapy 27.01.2022

Maggie Henjum of Motion Physical Therapy teaches us how to stay true to who you are and the lessons she has learned from growing a physical therapy business that focuses on people first. In This Episode: 02:12 - Building the culture you want to work at 06:30 - Delusionally optimistic 09:00 - Working with nerds like you 11:50 - The hardest part about entrepreneurship 15:37 - Sharing leadership 19:0...

025 - Pay for better friends, dial in your messaging, & write your ticket to freedom 24.01.2022

My 3 biggest takeaways from my previous episode with Yuri Elkaim of HealthPreneurs. In This Episode: 01:00 - Pay for better friends - 4 ways you can get better friends - mastermind groups - mentorship - seminars / events - books / podcasts 04:49 - Dial in your messaging - 4 parts of a marketing message - demonstrate you care - empathy  - address their pain points - knee pain, bloating, overwe...

024 - The perfect client pipeline with Yuri Elkaim of HealthPreneurs 20.01.2022

Yuri Elkaim does us a HUGE favor by breaking down exactly what his perfect client pipeline is and how you can use it to scale your own health or fitness business. In This Episode: 02:50 - Yuri's infinite game 05:15 - Why he chose to serve health professionals 07:45 - The #1 marketing mistake people make 11:30 - The perfect client pipeline 21:00 - Figuring out your messaging 24:00 - Know your marke...

023 - 3 types of rest, human-centric business, and entrepreneurial wellness 17.01.2022

Here are my 3 biggest takeaways from my previous episode with Alex Morrall . In This Episode: 00:47 - 3 types of rest - Active rest - planning, prospecting, and research - Functional rest - exercise, hobbies, reading, meditation - True rest - the complete disconnect 05:00 - Building a human-centric business - Who are you serving? - Why have you chosen to serve them? - What do you want to help them...

022 - Entrepreneurial wellness with Alex Morrall of The Twin Cities Wellness Collective 13.01.2022

Founder of The Twin Cities Wellness Collective Alex Morrall teaches us how to define what wellness means to you and what the most common trends he has noticed in all of his podcast interviews on The Twin Cities Wellness Collective. In This Episode: 01:40 - Prioritizing your health as a business owner 05:20 - Homework for life 08:45 - The infinite game 10:25 - Gap versus gain thinking 11:50 - Find...

021 - Becoming likable, newsletter marketing, and beating procrastination 10.01.2022

Here are my 3 biggest takeaways from my previous episode with Michelle Leotta of Health Coach Power & She's Got Power In This Episode: 00:43 - Becoming likable - Having the customers best interest in mind - Tactical empathy 03:47 - Newsletter marketing - Own your email list - 5 ways to get more subscribers 06:11 - Beating procrastination - 5-minute rule - Reduce t...

020 - Building a Profitable Health Coaching Business with Michelle Leotta of Health Coach Power 06.01.2022

Michelle Leotta who is the Founder of Health Coach Power teaches us how to build a profitable health coaching business and separate yourself from the pack. ‍ In This Episode: 01:35 - The messy start to her health journey 04:30 - Lessons from advertising to health coaching 06:00 - Marketing that works 09:48 - How she got her first clients 13:35 - People hire the people they like 14:50 - Choosing yo...

019 - Building an audience, don't become a specialist, and leverage your strengths 03.01.2022

Here are my 3 biggest takeaways from my previous episode with Dr. Greg Functional Medicine. In This Episode: 00:48 - Let your market steer your message - Social media is about having a conversation - Less polished and more authentic - Keep tabs on what your audience is asking 02:50 - Don't become a specialist - You could pigeonhole yourself early on - "T" shaped professional profile - The first 10...

018 - 20 years of knowledge about running a Functional Medicine practice with Dr. Greg 29.12.2021

Dr. Greg teaches us how to become an "overnight success" as a 20-year functional medicine practitioner. In This Episode: 01:58 - How a family illness changed his career trajectory 06:10 - Becoming an "overnight success" 10:00 - Gods and grandmas medicine 16:40 - Disconnect to reconnect 19:00 - Re-write the story 21:45 - Breaking free from auto-pilot 25:05 - Lessons learned from starting 7 practice...

017 - Creating a REMARKable experience, mastermind groups, and growing your practice 22.12.2021

Here are my 3 biggest takeaways from my previous episode with Sara Whedon of A Place To Grow Chiropractic . In This Episode: 00:39 - Creating a remarkable experience - Be worth making a remark about - Don't be generic - ReMARKable ideas - 404 pages - Become the thought leader - Handwritten notes - Marketing is too important to be left to the marketing department 08:29 - The power of mastermind gro...

016 - Separating yourself from your competition with Dr. Sara Whedon of A Place To Grow Chiropractic 15.12.2021

Founder of A Place To Grow Chiropractic teaches us what it means to focus on relationships over logistics and how to separate ourselves from our competition. In This Episode: 01:25 - Relationships over logistics 02:36 - Working with a partner  05:20 - Making the experience remarkable 08:25 - The lessons learned from her first patient 11:20 - How business "being difficult" doesn't even scratch...

015 - The secret sauce to marketing, 5 ways to become an industry leader, and the power of saying NO 08.12.2021

Here are my 3 biggest takeaways from my previous episode with Kevin Juleen of Optimal Health Zone . In This Episode: 00:45 - The secret sauce to marketing - Proving healthCARE - Show people you are a good person - Givers gain - The best marketing is being considerate - The best sales approach is listening - Business, when done right, is generous and focused on others 05:53 - 5 ways to become an in...

014 - Givers gain mentality with Kevin Juleen of Optimal Health Zone 01.12.2021

Founder of Optimal Health Zone Kevin Juleen teaches us how he was able to grow his practice with a givers mentality. In This Episode: 02:10 - Why Kevin decided to get into healthcare 05:00 - How he got his first client 06:50 - The key to growing his practice 08:07 - Teaching people that you are a good person 09:40 - Learning from event marketing 10:40 - Like attracts like 12:00 - Becoming an indus...

013 - The BEST way to learn about business, the INFINITE game, and finding JOY in your work 24.11.2021

In This Episode: 01:00 - The BEST way to learn business - learning business organically - Your brain is never going to be ready for something outside its comfort zone - Perfectionism 05:00 - The INFINITE game - Mentorship - Mastermind groups - The infinite game - The first word in "personal training" 08:40 - Finding JOY in your work - Gap thinking versus gain thinking - Create a life you don't nee...

012 - Learning business organically with owner of Titanium Performance Tyler McCarthy 17.11.2021

Owner and personal trainer of Titanium Performance Tyler McCarthy shares his journey into entrepreneurship and the business lessons he learned along the way to build his clientele and market his brand. In This Episode: 02:00 - Learning business organically 03:15 - Entrepreneurship in the family 05:20 - Partnering with gyms to get his first clients 06:30 - Get personal with your clients 08:10 - Bri...

011 - Stop doing what you HATE, find your TRIBE and flex the REST muscle 10.11.2021

In This Episode: 01:08 - Stop doing what you HATE - Working at a clinic that was a bust - Resenting your work - Do what you enjoy - The 30% rule - Grit or quit? - 4 quadrants exercise 07:40 - Find your tribe - Having referrals - Healthpreneurs event - Look at who you surround yourself with - Hack your environment - If it doesn't exist, create it - Convert the converted - Mastermind groups & me...

010 - Running a gut lead acupuncturist business with Mia Vidmar of ​​Healing Haven Acupuncture 03.11.2021

Founder of ​​Healing Haven Acupuncture Mia Vidmar shares how she has found business success by trusting her gut and finding a clientele that she loves to serve. In This Episode: 02:00 - Mia's quick transition into entrepreneurship 05:45 - How she grew her practice 06:45 - Paid versus free advertising 09:25 - Why acupuncture 12:00 - The difference between eastern and western medicine 15:15 - Gut le...

009 - Betting on YOURSELF, solving an ACTUAL problem, and starting small 27.10.2021

Here are my 3 biggest takeaways from my previous episode with Andrew Eccles of Loon State Physical Therapy. In This Episode: 01:00 - Betting on yourself - Giving it everything you have - Stop comparing yourself to others - Choose yourself 04:20 - Solving an ACTUAL problem - Story brand marketing - Make your customers the hero 07:50 - Start small - Building relationship depth - Know your avatar - N...

008 - Getting more clients with Andrew Eccles of Loon State Physical Therapy 20.10.2021

Founder of Loon State Physical Therapy shares his journey into entrepreneurship and the lessons he has learned along the way for getting more clients. In This Episode: 01:15 - Andrews story 06:30 - Burning the ships 08:30 - How he got his first client 11:20 - Networking to grow your practice 16:25 - Niche marketing 19:35 - Customer reviews & referrals 21:50 - Local marketing 26:00 - Solving an...

007 - Scratching your own itch, knowing your audience, and finding your community 13.10.2021

Here are my 3 biggest takeaways from my previous episode with Physical Therapist Marysa Meyer. ‍ In This Episode: 00:45 - Scratching your own itch - 4-hour work week - Learning the roadmap - Knees over toes guy - Entrepreneurs on fire - How I was able to scratch my own itch ‍ 04:50 - Knowing who you want to serve. - How to figure out your ideal avatar - Bending over backwards to serve your clients...

006 - Listening to your intuition with Physical Therapist Marysa Meyer 06.10.2021

Tapping into your intuition with Marysa Meyer, doctor of physical therapy, certified yoga teacher, writer, and guide for developing the mind-body connection. In This Episode 01:20 - Marysa's story with trauma. 03:40 - Scratching your own itch. 07:00 - The books that helped Marysa make changes in her life. 08:30 - How she got started with her own practice. 12:00 - How to filter potential clients. 1...

005 - Overcoming naysayers, telling your story and having belief that you will succeed 29.09.2021

Here are my 3 biggest takeaways from my previous episode with Dr. Stephen Menya of Lions Gym. In This Episode: 00:30 - Dealing with naysayer (especially your family). - Focusing on the opportunity. - The 30% rule. - You can always figure it out. 03:50 - Telling your story. - People connect with people. - How are people going to find you? - Creating a connection. - The importance of an About Page....

004 - Running out of Kenya with Dr. Stephen Menya of Lions Gym 22.09.2021

Dr. Stephen Menya is a chiropractor and personal trainer from Kenya who started Lion's Gym so that he can heal others in the same way that a chiropractor healed him. In This Episode: 03:00 - How Stephen helps people with his SIMBA approach 05:50 - Running for Kenya to get out of Kenya 08:30 - How a chiropractic adjustment fixed his health issues 10:00 - How Stephen gets most of his business 12:45...

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