The Gutsy Podcast | Mindset, Personal Development & Entrepreneurship for Women

Every social media platform has its own purpose and personality. Tiktok has video. Instagram has imagery. And then there’s LinkedIn.  What is it for and how do you best use it for your business? Is it worth your time and effort? Well, today we’re talking to Colleen McKenna, Principal of Intero Advisory, about how you can use LinkedIn to expand your reach and grow your business. In this episode, yo...

The opportunities that social media provides are endless for a business owner in this era. But with such possibilities comes an influx of social media apps requiring our attention.  As a business owner looking to grow audiences on each of these apps, it is hard to keep up, so how can you really leverage social media to its full potential? Start by undoing your social media: Write down all the soci...

You’ve done it all… you’re posting on social, have downloaded all the freebies you can get your hands on, and have probably even invested in a course or two.  You know you’re capable of working with great clients and know that people invest in high-value coaches all the time – yet something is missing. Today, we’re talking with Henriette Danel about the four strategies she’s created to attract mor...

As you are growing a business, you may unintentionally put yourself aside. I know, and I’ve been there.  You’re working really hard to make ends meet, and most of the time that means neglecting your health . But… Your health needs just as much (if not more!) attention as your business. So, here’s how you can make time to workout; Give yourself a chance to try out something new Find a workout routi...

I know that you’re juggling a lot of responsibilities. You’re running a business.  You may be a spouse, mother, sister, friend, boss, or caretaker. You’re balancing a lot but there’s one very important person that often gets put on the back burner.  You. Today, we’re talking with Shanna Misset Nelson, President of Jazzercise, Inc. about prioritizing your health while running a successful business....

You don't have to be an analytical expert to utilize your data.  All the major social media channels give you the option to view analytics if you have a business account set up.  These analytics give you a snapshot of your account and here’s why you need to understand your data; You can view your analytics for a certain period of time Offers you information when your followers are most active...

You’ve seen ads pop up on your Facebook and if you’re anything like me, they’ve worked a time or two (those damn shirts get me every time). You’ve considered running ads in your own business and have probably even thrown 20 bucks in to see what happens  – but then felt overwhelmed by the options and questioned whether or not they work. Today, we’re talking with the best friend duo from Flairst abo...

How many times do you say ‘I can’t?’ Life may have twists and turns but throwing in the towel should not be the end game. You may find yourself saying ‘I can’t do this’ because of a certain reason, but there are also a million reasons why you can! You can say, “Yes I can” and here are 3 steps to guide you:  Note down every single time that you say ‘I can’t’ Go back to the list and ask yourself whi...

Money is like technology – it’s great when it’s working and stressful when it’s not.  Your relationship with money affects everything from attracting clients down to being able to build wealth and abundance.  Today, we’re talking with Mia Love about embracing financial wellness, how to release your past, and fully step into your physical, spiritual, and financial potential. In this episode, you’ll...

At the beginning of your business, you are doing all the things and wearing all the hats. But as your business grows, time comes to LET GO and delegate. Delegating to someone else can be scary, but struggling to do everything in your business is even worse. Because you just can’t do it all. Create room for delegation in your business for it to progress, evolve, and grow. Here are some simple steps...

You’re working day in and day out and are craving another set of hands to help – but the idea of hiring someone terrifies you. Do you hire a contractor? Do you hire an employee? What the hell is the difference? Your first hire can be scary as hell and there are some common mistakes that small business owners make. Today, we’re talking with hiring expert, Ashley Cox, about overcoming hiring anxiety...

You started the business. But you are facing a challenge when it comes to selling your offer. As a business owner, you need to sell. And I’m here to tell you… The more you are intentional and authentic about telling people about your offer, the more sales you will make. So here’s how you undo your resistance of selling: Tell people how to access your offer/service Create a clear process/framework...

You’ve got all the social media platforms. You’ve built an offer. You’re posting online regularly. You have a website.  But all you hear are crickets. Very little if any people are converting over to paid clients and you’re left scratching your head wondering what’s missing. Today, we’re talking to ads expert Shelby Fowler about increasing your online engagement, setting up the systems to sell out...

Celebrating your accomplishments sometimes comes with a level of shame out of the fear of coming out boastful, yet you have put in the work and time to reach the level you are. You are worth celebrating! It is time for you to embrace it and be proud of what you accomplished. This is because your victories not only impact yourself but the people around you as well. So here’s how you can get loud an...

You’re running your business, doing the work by day, and thinking by night (or let’s be honest, all of the time). You’ve gotten to a point where you’re beginning to see and feel success and are achieving things you never thought were possible. And then shame and guilt pop up.  Where the hell did that come from? Why am I feeling shameful for achieving what I worked for? Why do I feel guilty for hav...

The online world is an exaggerated space filled with a number of filters that it is unfair for you to compare your life to what you see online. Regardless of the filter, people nowadays recognize authenticity and you should not feel the need to cover up who you truly are.  Always remember that the value of the content you deliver is greater than the color of the eyeshadow on your face. How you sho...

I know you’ve heard it a million times: know your customer . Some call it a customer profile; others call it a client avatar. I don’t give two shits what you call it – it’s not about the naming, it’s about the psychological connection. You have hungry and eager clients waiting for you this very moment. They’re scrolling Instagram and Tiktok. They’re doing Google searches. They’re trying to find th...

There is so much value and growth that comes with time, but it’s important to know when it’s time to raise your rates. The thought of raising your prices is scary because you are sceptical about who will pay for your services /products at that rate. If you stick to that thought, you will feel overwhelmed. You’ll quickly realize your growth is limited yet you are booked out.  So how do you adjust y...

Whether you’re just starting out or have been in business for a few years, knowing your numbers is one of the most valuable tools you’ll have as a business owner.  But what numbers should you know?  What’s important to look at?  What tools should you use? If you’re handling your own books (or let’s be honest, NOT handling them), then this episode is going to be a game changer for your finances.  T...

Look, loving what you do is everything .  I mean, you spend a good portion of your life investing your time, your money, your energy into the work that you do. And may I also remind you, that you started a business for a reason, perhaps to have more time, to have more money, to have more flexibility, to have more freedom. To have whatever you want.  So when is the last time that you've sat an...

Selling can feel like such a yucky word – but what if I told you it could be exciting? What if doing the thing you love with the people you love to work with made selling easy, simple, and full of joy and excitement? Today, we’re talking to Finka Jerkovic about selling with love and how having the right offer with the right audience makes a huge difference. In this episode, you’ll learn:  How to e...

The bottleneck in your business is you. It is what you procrastinate, the services you cannot stand offering,the things people are continuously asking for. And when you are the bottleneck, things stop - or drastically slow down. So how do you overcome this bottleneck? Recognize what you keep putting off Learn  to delegate tasks to your team. This will allow you to work on other aspects of your bus...

When you started your business, I bet that you were excited, nervous, and all around obsessed with the idea. Day in and day out you thought about it and put the pieces of the puzzle together one by one.  But time has gone on, and perhaps now you feel like a prisoner to the very thing you created. It’s so easy to get stuck in the trenches of the ins and outs of business, ultimately leading to burno...

Like the majority of business owners, the thought of sales puts hair on their asses because they perceive the sales process as gross, bad and wrong.  That should not be the case because your sales process is intended to serve your clients hence why this week’s Powerback is to let you know that sales can actually be fun.  Here is how to make it possible because; Start looking at sales through a dif...

What’s the first thing that comes to mind when you think about a sales person? A pushy car guy? Those people that follow you around the mall trying to get you to try their perfume? Half a day stuck in a timeshare? The concept of sales has long been coined for being pushy and uncomfortable – yet we can’t grow a business if there are no sales. Selling gets to be easy and fun, and it all starts with...