The Gun Trade World podcast

Marketing: it’s an essential part of a successful business, but is it something we always pay the proper amount of time, energy, and attention to? In most cases, probably not. At least that is the viewpoint of creative marketing agency Dupree International. The UK-based company, which can count brands such as Streamlight, Realtree, Eley and Daniel Technologies among its present and past clients, i...

Social media and influencers have become an important part of the marketing mix, but how do you do it right? Al Louangketh, marketing coordinator for Spanish rifle expert Bergara, explains how to avoid the pitfalls and create a coordinated, happy and motivated team of ambassadors. Since he joined the Bergara team he has been busy working on both an effective pro team programme and also a social me...

With just a few weeks to go until the return of the IWA OutdoorClassics trade show, we speak with exhibition director Rebecca Renn about the challenges the organisation has faced in the last two years, what it has learned from the tough times, and why this year's event is not to be missed. If you are on the fence about attending Europe's biggest hunting and shooting trade fair in Nuremberg, German...

In this episode, we're all about customer service. The customer is king – we all know that, right? But how do you really achieve a true and genuine connection with your customers – both B2B and end users – rather than just paying lip service to the idea of customer service? Rueben Aleckson, the dealer training and customer experience manager at Vortex Optics, gives us his take on how and why the c...

In this episode, we were fortunate enough to speak candidly with Greg Sharpe – he’s the director of Sellmark OOD which is the Europe-based arm of top optics and outdoor shooting brand provider Sellmark. From a fascinating military background to running Sellmark’s business for Europe, the Middle East and Africa, Greg has pretty much seen it all in this industry and he has some interesting takes on...

We kick off the all-new Gun Trade World Podcast with a candid chat with Chris Dolnack , senior vice president and chief customer officer of the NSSF . As well as telling us how the organisation has learned from the hard times and how it has improved how it works for its members, he also gets us hyped up about the return of SHOT Show in 2022. The Las Vegas event takes place from 18 to 21 January an...