The Guidebook

Whether you're just getting started freelancing or you're already a few years in, this Ask Me Anything (AMA) is packed with real talk, actionable tips, and honest answers to your biggest questions. We talked about: ✅ How to get freelance clients without relying on Upwork ✅ The exact follow-up system Rachel uses on LinkedIn ✅ What to include in your contract to protect your time and inco...

Afton Brazzoni, founder of Scribe National, moved from a scarcity mindset to building a business that feels sustainable, intentional, and fully her own. From launching a content agency to experimenting with coaching, Afton opens up about the fears that almost held her back – and the mindset shifts that helped her move forward. In this episode of The Guidebook Podcast, we cover:- Scaling from freel...

Whether you're just getting started freelancing or you're already a few years in, this Ask Me Anything (AMA) is packed with real talk, actionable tips, and honest answers to your biggest questions. We talked about:✅ Pricing your services with confidence✅ Staying motivated (even when clients ghost you)✅ What's really changing for freelancers in 2025✅ How to use AI without underprici...

In my conversation with Claire Hill, I’m exploring how busyness gets mistaken for productivity and how reclaiming your time starts with mindset.  We’re diving into her Kickstart Formula (https://www.clairehill.uk/kickstart) for prioritizing tasks, setting boundaries, and overcoming procrastination, reinforcing that self-trust and rest are just as important as action. Take Back Your Time: → Priorit...

Lizzie Davey has been a freelance writer for 11 years. She transitioned from a low-paying marketing job to freelancing. Like every new freelancer, she started out navigating chaos but eventually found her niche in e-commerce tech. In this episode, we’re talking about: - the power of networking- LinkedIn engagement- authenticity- building a personal brand- getting clientsThrough adaptability, finan...

In case you missed it, I'm kicking off a free live bootcamp: Get Started Freelancing. If you’re thinking about freelancing but don’t know where to start... 😵‍💫 You’re not alone! I’ve coached over 200 freelancers, and the biggest hurdle is just getting started. That’s why I’m running a free live bootcamp to help you launch your digital marketing freelance biz — step by step. And yep, it's...

Marketing yourself feels weird? Let’s fix that. In this solo episode, I’m breaking down the mindset shifts that make getting clients *way* easier. Spoiler: it’s not about “selling yourself.” Instead, we’re talking about: 📗 the numbers game📗 how to build real relationships📗 why persistence pays off (yes, even when people ignore you).I’ll also share my shoe store analogy (a.k.a. how to approach p...

Jessie Andrew of Inkpot Creative is our guest this week! Jessie is one half of Inkpot Creative’s full-time team. They’re a branding and web design studio for photographers who’ve really nailed down their offerings to enable streamlined scheduling, clear packages and pricing, hiring two part time employees, and selling even during slow seasons. We touched on 4 main topics: Streamlining your service...

My sister Erin joins me to share her journey from freelancing in the yachting world to becoming a commercial seaplane pilot. We compare how her experiences freelancing in hospitality were different from mine in digital marketing. She opens up about managing emotions and mindset during career transitions and offers practical tips for breaking into yachting or aviation: network like a pro, build ver...

This episode, we’re chatting with Steven Schneider, co-founder and CEO of Trio SEO. He shares his journey from being a college student to running a successful SEO agency. We talk about: Steven’s work mindset Treating business as an experiment The transition from college to entrepreneurship Scaling a business requires reinvestment and dedication. Listening to your body & avoiding burnout Data a...

Michelle went from B2B SaaS marketer to freelance copywriter and marketing coach.  She knows the importance of authentic networking, the time it takes to build client relationships, and the need for empathy in marketing.  That’s why we talked about:  - misconceptions of success in the online space - the challenges of personal health in business - the significance of rest periods in entrepreneurshi...

Anna Burgess Yang went from product manager at a tech company to full-time freelance content marketer. She shares: - how she automates parts of her workflow - the tools she uses - how she analyzes data to improve her marketing strategies - the challenges of balancing freelancing with family life - the transition from corporate to freelance work - AI Tune in to hear our favorite strategies for free...

Alexa Phillips, founder and chief brand architect of Bright Eyes Creative, shares her journey from a passion for journalism and fashion to establishing her own brand architecture business. She’s on a mission to empower other creatives to monetize their talents. We talked about: → the future of creative entrepreneurship → Alexa’s journey as a creative entrepreneur → the resurgence of magazines → Al...

Kara Perez, founder of Bravely Go, talks about her journey from struggling with debt to becoming a financial educator and author. She also shares her experiences as a digital nomad, the challenges of balancing content creation with personal life, and the journey of writing her book on money and sustainability. We discuss: → the importance of financial literacy & community → the challenges of b...

In the last episode of season 4, I chat with Maari Casey. Maari is an ad agency art director turned freelancer turned entrepreneur. In this episode with Maari, we chat about: ✨ The benefits on personal life of entrepreneurship ✨ Money Mindset ✨ The abundance of opportunities for freelancers You can learn more about Maari at: ⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ Uncompany Learn more about Rachel Meltzer an...

Overcoming Fear: 5 Barriers Holding You Back from Major Life Transitions - with Marie-Pier Tremblay This week we have a special surprise! Me and Marie from Self Growth Nerds are doing a collab podcast episode!  Marie is a former designer and illustrator turned certified coach, who discovered the transformative power of pursuing her wildest dreams after completing the Pacific Crest Trail. In this e...

On this weeks episode of the Guidebook podcast, I'm talking to Wudan Yan from the Writers Co Op . In this episode with Wudan, we chat about: ✨ The twists and turns that her career took before she got to where she is now. ✨ What kind of journalism work she currently does. ✨ Wudan's new business venture, which is a fact checking agency and so much more. You can learn more about Wudan at:...

This week, we are talking to Melanie, a freelance writer and editor, and the host of two podcasts: The Deliberate Freelancer and Association Station. In my episode with Melanie, we chat about: ✨ Travel and solo travel ✨ Melanie's journey from journalist to freelancer ✨ In's and outs of how to start a podcast You can learn more about Melanie at: ⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠ MelEdits Deliberate...

My chat with Daniel has to be one of the most energetic conversations on the Guidebook Podcast. And with the guests I've had so far, that's a big claim. I had a blast chatting with Daniel Brenneman, co-founder of Empathy Marketing Co, an agency helping you find marketing clarity through the power of emotional marketing. In my episode with Daniel, we chat about: ✨ The power of genuine conn...

In this episode, I chat with Ray Slater Berry, founder of DSLX, a tech content agency on a mission to empower diverse and minority group writers to write. In this episode, we chat about: ✨ Getting started freelance writing ✨ Beach volleyball and fiction writing ✨ Starting an agency and business with a partner ✨ Balancing work and passion You can learn more about Ray at: ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ ⁠Ray...

This week I'm joined by my new friend from LinkedIn Mara Watts. Mara is a mom of 3, a yoga instructor, a freelance writer, a plant mom, and full-time latte sipper. We cover loads of ground in this episode including: ✨ Tips for balancing freelance writing, and self-employed work with motherhood ✨ Overcoming rejection and asking for more from clients ✨ The importance of a strong portfolio ✨...

This week on the Guidebook Podcast I'm joined by my new friend Will Stevens. Will is a fractional leader and go-to-market specialist, who founded Gain Growth Consulting, a practice that simplifies strategy and develops execution plans for clients. Will also hosts his own podcast called Solopreneur Stories . In my chat with Will we cover a lot of ground, including: ✨ Wills transition from empl...

This week we have Blair Sharp on the podcast. She's a mum, wife, and writer from Minnesota, who specializes in mental health, parenting, and wellness content, regularly shares her insights on LinkedIn, and writes a newsletter called Hey Freelancer to motivate others to build their dream businesses. In this episode, we talk about: Pros and cons of working a 9-5 compared to freelancing Learning...

In this episode, I sit down with Sarah Anto. Sarah helps female founders in the tech industry to start their businesses and prepare for fundraising. As a passionate advocate for women in entrepreneurship, Sarah shares her wealth of experience and insights. From launching her startups to empowering other women, she's full of really interesting insights and takeaways from the world of tech start...

This week in The Guidebook I'm joined by Monica Shaw. Monica is a freelance writer, mountain leader, blogger and SAAS business owner. I loved talking to Monica as she has so much going on at once and somehow finds time to work on them all. This is such an interesting conversation, diving into the mind of somebody who juggles multiple revenue streams. In this episode, we talk about: Monicas bac...