GTMnow
The GTMnow Podcast
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC f...
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Episodes
77. How This Sales Engineer Became Responsible for Revenue of a Start Up w/ Vikas Bhambri of Kustomer 01.10.2019 46:21
This week on the Sales Hacker podcast, we talk to Vikas Bhambri , SVP of Global Sales and Customer Experience at Kustomer . Vikas is a well-respected sales leader in NYC and comes from a sales engineering and product background, with more than 20 years experience. We hear what makes a great entry point for sales and sales engineering and why having deep authentic technical product knowledge actua...
Friday Fundamentals: EP 43: Selling at Freemium Company 27.09.2019 4:01
What do reps at a freemium company need to do to be successful? Don't mistake product love for a deal! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow...
76. How Slack is Generating $600MM With a Bottom-Up Approach w/ Kevin Egan at Slack 24.09.2019 42:58
This week on the Sales Hacker podcast, we talk to Kevin Egan, VP of North American Sales at Slack . Kevin’s sales career has taken him from Oracle, to Dropbox, to Salesforce, and now, to Slack. We hear his best practices on developing a sales team, measuring rep productivity, why companies should lead with their product first, and what the sales team’s responsibility is inside of a product-led go...
Friday Fundamentals: EP 42: 3 Steps to Building The Right Sales Enablement Strategy 20.09.2019 4:19
On this episode of Friday Fundamentals, we're discussing 3 steps to building the right sales enablement strategy. Top on the list? Define what problem you're trying to solve. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and...
75. How To Scale Operations for a High Growth Sales Enablement Company w/ Jason Holmes, COO, Showpad 17.09.2019 44:25
This week on the Sales Hacker podcast, we speak with Jason Holmes , President and COO of Showpad . Jason specializes in executive sales leadership with CRM, SaaS, and other tech companies. He’s been an executive and/or VP for a variety of household names, such as Marketo, Adobe, and Oracle. He also served on the board of directors for SIM Partners. He's here to chat about one big topic: cash...
Friday Fundamentals: EP 41: Two Highly Personalized Ways to Get a Meeting 13.09.2019 7:13
How can you score a meeting with anyone? Bypass the gatekeeper! Listen in to today's episode to learn two personalized ways to get a meeting with anyone (and it's easier than you think). The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown com...
74. From VP Sales back to Individual Contributor: Learnings and Experiences w/ Ryan Lallier 10.09.2019 49:02
This week on the Sales Hacker podcast, we speak with Ryan Lallier , Director of Inside Sales at InsightSquared . Ryan has a diverse background in Sales, with positions ranging from individual contributor to head of sales roles at companies like Dataminr, Gartner, and YayPay. Ryan is also a member of the Revenue Collective, and founder of SalesGevity, and advisory and consultancy for start-ups. Th...
Friday Fundamentals: EP 40: Key Questions to Consider to Becoming a VC 06.09.2019 4:41
We have two simple questions for you: 1) Do you want to spend time figuring out if you like VC? 2) How do you get certainty? We're breaking down what questions you should ask before becoming a VC! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have gr...
73. What Venture Capital Investors Want w/ Semil Shah 03.09.2019 45:56
This week on the Sales Hacker podcast, we speak with Semil Shah , General Partner at Haystack and Venture Partner at Lightspeed . Semil has made a name for himself as an “observational leader”; someone who shares what he sees on the ground and passes it on for people to respond to, benefit or learn from. He’s also one of the most well known and well respected writers on venture capital and early...
Friday Fundamentals: EP 39: Why You Should Avoid Job Hopping 30.08.2019 8:02
Are you a job hopper? We're chatting through why it may not work in your favor to job hop! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for mor...
72. How To Break Down Sales Stereotypes and Hire Better SDRs w/ Rahim Fazal 27.08.2019 32:13
This week on the Sales Hacker podcast, we speak with Rahim Fazal , Co-Founder and CEO of the SV Academy . The SV Academy is training up an army of non-traditional SDRs who are finding more success than the stereotypical lacrosse players of the 90’s. We hear how the SV Academy finds, trains, and releases SDR’s into the wild and the crazy, unconventional success they are finding on the way. The GTM...
Friday Fundamentals: EP 38: The Importance of Transparent Leadership 23.08.2019 8:54
How transparent is your leadership team? We're talking about WHY it's important to be a transparent leadership team. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that g...
71. Why Account Based Marketing Doesn't Work w/ Latane Conant 20.08.2019 32:35
This week on the Sales Hacker podcast, we speak with Latane Conant, CMO of 6sense. 6sense is the leader in intent data. So if you’re ever wondering if a prospect is researching you before you’ve begun researching them, 6sense can tell you. Latane is here to talk about market leads… and you won’t want to miss her insights! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring intervie...
Friday Fundamentals: EP 37: How to Set Up Your Remote Sales Team for Success 16.08.2019 20:42
In a world where sales teams are remote, how can you set your team up for success? Tune in today as we chat through actionable strategies to get YOUR team functioning as one in a remote setting. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown compan...
70. The Executive’s Guide to Building Companies w/ Jonathan Sherry 13.08.2019 35:11
This week on the Sales Hacker podcast, we speak with Jonathan Sherry , Co-Founder and COO at CB Insights . John has some incredible first-hand experience on how to scale a business, build culture intentionally, and retain the allegiance, alliance, and credibility of the people who work for you. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM exec...
Friday Fundamentals: EP 36: How to Manage Upwards to Get to the C-Suite 09.08.2019 5:23
On today's episode, we're chatting about how to manage upwards. Recognize perception as reality. That's number one. Number 2? Reflect on your successes and failures. Megan Bowen weighs in! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have gro...
69. Structuring Your Organization Around Your Customer w/ Megan Bowen 06.08.2019 45:13
This week on the Sales Hacker podcast, we speak with Megan Bowen , SVP of Business Operations at Managed By Q . Megan spent over a decade building and managing customer and revenue generation teams for leading technology companies , so when it comes to understanding how companies can structure their organization around the customer, she’s leading the pack . The GTMnow Podcast The GTMnow Podcast i...
Friday Fundamentals: EP 35: The 3 Keys to Driving A Great Enterprise Sale 02.08.2019 5:23
We're chatting about the top 3 ways to drive enterprise sales. Pioneer your enterprise. Put your customers concerns FIRST. Sales will follow. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsib...
68. How to Go to Market with an Enterprise Solution w/ Ed Calnan 30.07.2019 45:54
This week on the Sales Hacker podcast, we speak with Ed Calnan, co-Founder and CEO of Seismic. Ed has taken the business from $0 to $100 million. Today he’s discussing how to go to market with an enterprise solution. With a background in sales leadership that extends beyond 20 years, he knows a thing or two about growing a company. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featurin...
Friday Fundamentals: EP 34: How to Scale While Course Correcting 26.07.2019 6:58
Get passed the finish line while course correcting at the same time. You may have to make some hard decisions along the way, but it'll be worth the ROI. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies...
67. How Data and Metrics Fuel Revenue and Company Growth w/ David Zwerin 23.07.2019 46:37
This week on the Sales Hacker podcast, we speak with David Zwerin , Head of Field Operations at TripActions . We’ll walk through why sales ops are important to any organization, how data and metrics are driving growth (and how to manage those rapid changes), and we’ll take a special deep-dive into how a data-driven approach can be made accessible to any style of manager. The GTMnow Podcast The...
Friday Fundamentals: EP 33: Why Direct Mail Improves Conversion Rates Through Your Sales Cycle (Part 2) 19.07.2019 22:14
Part 2 of our series coming in hot! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
66. Why Direct Mail Improves Conversion Rates Through Your Sales Cycle w/ Kris Rudeegraap 16.07.2019 34:00
This week on the Sales Hacker podcast, we speak with Kris Rudeegraap, CEO and co-founder of Sendoso. We’ll dive deep into the origins behind the business, the developments in event and in account based marketing, why direct mail and sending physical objects improves conversion rates through your sales cycle, and a lot of conversations about how to grow and expand an early stage company as the co-f...
Friday Fundamentals: EP 32: 3 Steps to Scaling a CS Organization 12.07.2019 5:48
On today's episode, Kim chats about scaling a customer success organization when you're in a hyper growth mindset! Here's a tip... organizationally, try and get on the same page on what success looks like. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind...
65. How to Render Long-Term Success in The Workforce w/ Kim Rose 09.07.2019 48:48
This week on the Sales Hacker podcast, we speak with Kim Rose , VP of Customer Success at Buildium . Kim is a successful executive who spent 8 years out of the workforce. How’d she do it? She’s walking us through how to render long-term success in the workforce and add customer value in your career. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM...
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