GTMnow
The GTMnow Podcast
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC f...
Where to listen?
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Episodes
188. Ask Yourself This: “But Am I Making Any Money?” 22.11.2021 30:52
In this episode of the Sales Hacker Podcast, we have Marley Majcher , Boss at The Party Goddess! Inc. and author of But Are You Making Any Money? , a book she wrote to answer her dad’s persistent question and solve her own money problems. Join us for a funny and insightful conversation about entrepreneurship, productivity, making money, and managing time. What You’ll Learn Why SMB owners need to t...
Friday Fundamentals 151: Veronika Reiderle 19.11.2021 6:48
Friday Fundamentals 151: Veronika Reiderle The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
187: Category Creation & What Sets You Apart From Competitors 16.11.2021 31:19
In this episode of the Sales Hacker Podcast, we have Veronika Riederle , Co-Founder & CEO at Demodesk , a customer meeting platform company she launched in 2018 that’s bringing in seven figures with a global hybrid remote team. Join us for a stunning conversation about why now is the perfect time to found a company and create a new category. What You’ll Learn What’s surprising about starting a...
Friday Fundamentals 150: Gianna Scorsone 12.11.2021 8:29
Friday Fundamentals 150: Gianna Scorsone The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
Return to Work: Offering the Maximum Flexible Option 09.11.2021 31:31
In this episode of the Sales Hacker Podcast, we have Gianna Scorsone , GM/Head of North America at Aircall , where she lives out her dream to scale the channel program and to empower diverse employees and leaders. Join us for a rich conversation about answering to your employees and hearing their need for flexible return-to-work options. What You’ll Learn Servant leadership means listening to your...
Friday Fundamentals 149: Appy Choudhary 05.11.2021 6:10
Friday Fundamentals 149: Appy Choudhary The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
185: The Key Is Personalization at Scale 02.11.2021 26:35
In this episode of the Sales Hacker Podcast, we have Appy Choudhary , Head of Sales Development at Blend , where he has built and leads AE and SDR teams as a sales leader with nearly 15 years of experience. Join us for an authentic conversation about applying sales leadership to building SDR teams — and the role of personalization in generating opportunities. What You’ll Learn Personalization make...
Friday Fundamentals 148: Kerry Hudson 29.10.2021 4:23
Friday Fundamentals 148: Kerry Hudson The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
184: Mastering the 2 Ps: People & Process 26.10.2021 28:22
In this episode of the Sales Hacker Podcast, we have Kerry Hudson , VP of Commercial Sales at Conga , a sales leader in the high tech space across multiple verticals. Join us for a timely conversation about producing high performing sales organizations with a focus on people, process, and customers. What You’ll Learn Discovering your passion, not following it A systemic approach to finding diverse...
Friday Fundamentals 147: Tom Glason 22.10.2021 8:00
Friday Fundamentals 147: Tom Glason The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
183: Dear Sales Team, Set Your Own Quotas 19.10.2021 36:40
In this episode of the Sales Hacker Podcast, we have Tom Glason , Cofounder & CEO at Scalewise , a platform that provides scale ups with flexible access to world-class revenue expertise. Join us for an insightful conversation on lessons from over 20 years in B2B sales tech and how to support teams and leaders in achieving their professional potential. What You’ll Learn - How to take control o...
Friday Fundamentals 146: Michelle Pietsch 15.10.2021 4:16
Friday Fundamentals 146: Michelle Pietsch The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
182: Build a Sales Team from the Ground Up w/ Michelle Pietsch 12.10.2021 31:44
In this episode of the Sales Hacker Podcast, we have Michelle Pietsch , VP of Revenue at Dooly , which streamlines sales workflow and saves reps 5+ hours per week. Join us for a standout conversation on building sales teams from the ground up at high-growth startups. What You’ll Learn - How to handle massive growth expectations - The importance of investing in infrastructure in the team - Hiring...
Friday Fundamentals 145: Keegan Riley 08.10.2021 12:10
Friday Fundamentals 145: Keegan Riley The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
181: Facing Adversity w/ a Growth Mindset 05.10.2021 43:28
In this episode of the Sales Hacker Podcast, we have Keegan Riley , CRO at Sysdig,a cybersecurity startup, and philanthropist on the St. Jude Chicago Advisory Council. Join us for a raw and personal conversation on leadership, adversity, grit, and a growth mindset. Bonus: In this episode, we hear music from Baba Brinkman , Founder at Event Rap . What You’ll Learn How Keegan fell into B2B tech sale...
Friday Fundamentals 144: Hakim Myers 01.10.2021 4:30
Friday Fundamentals 144: Hakim Myers The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
180: Talent Retention w/ Whole-Person Benefits Package 28.09.2021 25:05
In this episode of the Sales Hacker Podcast, we have Hakim Myers , Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. Join us for a revealing conversation on sales and talent from the perspective of a recruiter in an executive search firm. What You’ll Learn - How to convince people to work for your company - Why attrition and retention matter...
Friday Fundamentals 143: Paula Shannon 24.09.2021 4:09
Friday Fundamentals 143: Paula Shannon The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
179: Cultural Insight on Operating a Regional Office w/ Paula Shannon 21.09.2021 37:11
In this episode of the Sales Hacker Podcast, we have Paula Shannon , Chief Evangelist at Lilt , a machine learning company focused on language translation. Join us for an engaging conversation about language, sales, career success, and embracing cultural differences in leadership. What You’ll Learn - How to open a regional office - When to use functional heads in lines of reporting - The importan...
Friday Fundamentals 142: Amy Frampton 17.09.2021 5:47
Friday Fundamentals 142: Amy Frampton The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
178. Why SDRs Should Report to Marketing w/ Amy Frampton 14.09.2021 32:00
In this episode of the Sales Hacker Podcast, we have Amy Frampton , Head of Marketing at BambooHR and 15- year marketing veteran. Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding. What You’ll Learn - Why trust is integral to chiefs of staff - Who sales development...
Friday Fundamentals 141: Moeed Amin 10.09.2021 8:15
In this episode of the Sales Hacker Podcast, we have Moeed Amin , Founder and CEO at Proverbial Door and expert on the neuroscience of trust and decision-making. Join us for a great conversation about how buyers choose sellers, building (or breaking) trust, and common psychological mistakes sellers make. What You’ll Learn 1) Why sales is about trustworthiness 2) Why Moeed says cold calls are horse...
177. Trust-Building Strategies Every Seller Should Own w/ Moeed Amin 07.09.2021 35:18
In this episode of the Sales Hacker Podcast, we have Moeed Amin , Founder and CEO at Proverbial Door and expert on the neuroscience of trust and decision-making. Join us for a great conversation about how buyers choose sellers, building (or breaking) trust, and common psychological mistakes sellers make. What You’ll Learn - Why sales is about trustworthiness - Why Moeed says cold calls are horsesh...
Friday Fundamentals 140: Ajit Ghumar 03.09.2021 5:39
Fundamental Fridays 140: Ajit Ghumar The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.
176. How to Rock Product Marketing w/ Ajit Ghuman 31.08.2021 32:06
In this episode of the Sales Hacker Podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale . Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good. What You’ll Learn - The role of product marketing, perfectly summarized - Why pricing is too often an after...
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