The GTM Reset – The B2B Operating System Podcast

Dismiss The Digital Dilemma and Rebuild Your Growth Trajectory. This new live series will be as exciting as it is controversial. Your host Nigel Maine is not only outspoken when it comes to the failed marketing strategies being promoted to B2Bs, but he has researched and uncovered some shocking revelations that have been damaging businesses for decades. This is the 'New Business Expose'...

Live Streaming Live Show #06 - After delivering five live shows, it makes sense to review them, tell you how they went, what flew and where it crashed and burned… In this article, I share my valuable insights of hosting the previous live shows along with my co-host Liz Maine, my wife and business partner.  This final live stream show in this series, discusses how businesses can use Live Streaming...

Summary Live Streaming - Live Show #05 - In this penultimate show, I talk about all the possibilities of live streaming B2B events and roadshows and illustrating what you can achieve from doing shows at strategic locations to possibly revolutionising the way your whole industry engages with prospects. I share a groundbreaking approach to B2B sales and business development. You will learn how combi...

Live Streaming - Live show #03 - The next part in your journey is to prepare for battle to make sure every possible aspect is covered, starting with your largest new business asset, your website.  Traditional B2B sales strategies like telesales and cold calling have long been the standard for companies looking to grow their businesses. However, these methods are often time-consuming, inefficient,...

Live Streaming Show #04 - This is the big one! Live Streaming to B2B prospects at Scale .  This is the Digital Selling strategy that only a few businesses will do straight away because they’re the innovators and early adopters!  There is a window of opportunity for business who embrace this strategy because it will be first-come-first-served and because those businesses will create the maximum awa...

The first step of every business relationship begins with your prospect learning about you and your company. Sadly, this is where most B2Bs fail, and it just goes downhill from there.  Here’s the show outline: - Show #2 Creating Content Prospects Want The Problem with Marketing & Content Dark Funnel & Dark Social Brochures & Books The Difference Between Blogs & Articles Personas vs...

B2B new business development is in desperate need of change.  After many years I have developed the ideal strategy for technology, SaaS and Services businesses to adopt immediately at very little cost. The issues surrounding poor business performance in terms of sales is self evident. Listen to this podcast and make your own decision what your business should do next.

So much has changed over the past couple of years for B2B organisations and no more so than in the area of generating new business.  The trouble is, the main players involved are realising that the activities they were used to undertaking don't work. It's not that they don't work anymore, they never worked properly in the first place and as a result CMOs are being fired or moving on...

When everything seems to be crashing down around you, there has to be one person who is the voice of reason, and in business, it always falls on the shoulders of the CFO.  However, when it comes to new strategies and direction, one can only execute plans based upon the available information. When it comes to sales and marketing, CFOs can tend to shy away because much of the conversation is irrelev...

Join Liz and Nigel they review the impact of the COVID lockdowns and explore whether or not the issues that have been revealed were as a result of the lockdowns or perhaps they were factors that were simply waiting to come to the surface and were inevitable. Generating new business has never been more sensitive or even confusing for many people.  Fortunately Nigel & Liz have got some of the an...

More opportunities than you can imagine: Going live isn't just for B2C organisations, it's a complete approach to communicating who and what you are as a business. When it comes to B2B, live streaming has so many possibilities and opportunities, it's mind-boggling. Join Nigel, Liz and Dean as the talk about what else live streaming can do for your business.

Institutional Descriptions Damage Business We have all accepted the demands of financial institutions to conform to the compliance guidelines for our businesses. Well, we would wouldn't we, especially as no one wants to get in to trouble with the Tax Man. However, some of the descriptions unwittingly force businesses to adopt unworkable practices that do far more harm than good.  This is the...

Telesales is unsustainable and not financially viable! First you need to grasp the cost side of things! A telesales person or Business Development Representative will cost you about £4k per month and 'dial' approximately 1400 times per month (60-70 calls per day). Live Streaming will cost you about £1000 per month and you will email 40,000 people per month and a percentage will be lookin...

Is your digital content accessible and up for the job? After spending time preparing and setting up your live stream, once it's over, where can your prospects go and what would they expect? Join me today as I cover this important element of the new business generation process.

Getting Ready to Live Stream The tech or kit you need to start live streaming is so basic that all you need is an iPhone. But we both know there's more to presenting your company than tapping on your phone and going live on Facebook or YouTube. This livestream recording talks about the reasons behind going live, the equipment we use and why we use it.

Business Expectations Have Changed, but B2B Has Not... Taking the plunge and going live is one of the most exciting things you can do in business. I did it, I know. It's a bit daunting at first, but the long term benefits are incalculable. Join me as I take apart the marketing industry...and show you how to turn your business into a NEW BUSINESS GENERATION MACHINE.

Join us as we discuss some of the war-stories about cold calling and how you can change your exposure to new prospects, almost over night through live streaming and exploiting that database sitting on your servers that no amount of telesales people could never ring up and talk to. We also have Alex Hilditch from Marketscan who are the experts at delivering the most accurate data you need, by apply...

Nigel, Liz and Dean talk about the latest lockdown in the UK and the historic problem that marketers have caused business owners.  It's not a pleasant subject, but the facts speak for themselves; 500,000 businesses start every year, of those, 20% fail...

Our research identifies marketers and technology being responsible for the failure of businesses (B2B). B2B marketing technology is a massive industry, yet most organisations apply it as if they were selling to consumers.  Because, if you didn't already know,, marketing automation was designed for the consumer market.   Listen to this episode and don't forget to visit our website to expe...

Nigel and Liz Maine, the Founders of salesXchange give you an insight to some of the problems associated with current day marketing and give some cast-iron reasons to not go back to the way marketing has been done in the past. There really is a powerful...

In this episode we are joined by Dean Grimshaw, our Head of Syndicate Management to discuss the 'State of Play in May 2020'.We are five weeks into the Global Lockdown and we all think most businesses are in for a rough ride for the foreseeable future,...

This is no time to be finger-pointing.  Governments around the world have done something unheard of and unprecedented.  The world is closed for business! Seeing as we're all in the same boat, except for 'essential services', now is the time to evaluate...

In today's podcast we were joined by Graham Bunting and Dave Pitts, the joint founders of Trust Partners who advise and help execute sales and marketing strategies for businesses who want to enter the UK technology market, but don't have a UK...

What we did last year and why it will change B2B Marketing...

Nigel & Liz talk about their journey into the world of B2B Sales & Marketing