The Gstaad Guy Podcast

In this episode, The Gstaad Guy sits down with Georgios Frangulis, the visionary behind Oakberry, to explore how he turned a niche superfruit into a global premium brand. From launching with limited resources to now sponsoring the BWT Alpine Formula One Team, Georgios shares the unlikely path that took Oakberry from street-level scepticism to centre-stage visibility. The conversation delves into t...

In this episode, The Gstaad Guy sits down with Nicolas Bijan, founder of NB44 and son of legendary designer Bijan, to explore the values and mindset behind building something new while honouring a storied family name. From growing up in a household defined by excellence to carving out his own creative path, Nicolas shares the lessons shaped by tough love, discipline, and perspective. The conversat...

In this episode, The Gstaad Guy sits down with Adam and Ryan Goldston, the twin brothers behind APL (Athletic Propulsion Labs), the brand that disrupted the sneaker world with a basketball shoe so advanced it was banned by the NBA. The conversation dives into what it means to build a brand with authenticity at its core, and how vision, process, and purpose have shaped APL’s rise in the luxury perf...

In this episode, The Gstaad Guy sits down with Lori and Marci Hirshleifer, co-owners of the iconic luxury boutique Hirshleifers, to explore how a century-old family business has adapted, grown, and thrived in this day and age. This conversation traces what it’s like to work alongside family, and how creative and strategic decisions are made when curating collections. Lori and Marci reflect on thei...

In this episode, The Gstaad Guy sits down with tech entrepreneur and human optimisation pioneer Bryan Johnson to explore the ideas, trade-offs, and motivations behind Blueprint, his controversial and cutting-edge protocol to reverse ageing and extend biological youth. The conversation unpacks the science of longevity, the measurable impact of sleep, nutrition, and cellular regeneration, and how ou...

In this episode, The Gstaad Guy sits down with GQ Editor-in-Chief Will Welch to talk about the intersection of fashion and culture, the importance of storytelling in an era of algorithms, and how GQ has evolved into a creative platform where the best idea wins, and every voice matters. Will shares his perspective on the devolution of traditional media, the unpredictable nature of virality, and why...

In this episode, The Gstaad Guy sits down with Eric Schmidt, former CEO and Chairman of Google, to explore how gratitude and human values can coexist with rapid technological acceleration. From the role of AI in reshaping productivity to the dawn of hyper-intelligence, Eric shares his thoughts on how to remain grounded in an age defined by algorithms. The conversation touches on the ethical respon...

In this episode, The Gstaad Guy chats with jewelery designer and business owner Nadine Ghosn of Nadine Ghosn Fine Jewelry, to discuss building a brand from the ground up, why not fitting-in can be a strength, and how to stay creative in an industry that often plays it safe. Nadine Ghosn is a Lebanese-Brazilian jewelery designer known for her playful and unconventional pieces that mix high-end jewe...

In this episode, The Gstaad Guy chats with model and fashion content creator Wisdom Kaye, to discuss the evolution of personal style, navigating the fashion world as a digital native, and how to build influence without compromising authenticity. Wisdom Kaye is a Nigerian-American fashion model and content creator who rose to prominence through his bold, editorial-level style on TikTok. Blending hi...

In this debut episode, The Gstaad Guy sits down with world-renowned chef Daniel Humm of the three Michelin-starred Eleven Madison Park for a candid conversation about creativity, reinvention and what it takes to serve meaning on a plate. Daniel Humm is a Swiss plant-based chef and the visionary behind Eleven Madison Park, Clemente Bar and the lifestyle brand Eleven Madison Home. In September 2024,...