The Growth Pod

Jeff Bezos built Amazon into a $2T company--but what can small businesses learn from a company of this size? In today's episode, Steve Anderson (author of The Bezos Letters) shares how small businesses can take lessons from Amazon and apply them to their growth. Specifically, Steve shares: The difference between customer focus and customer obsession . How Jeff Bezos accelerates decisions while mit...

What do you do when a marketing channel isn't performing like it used to? In this episode of The Growth Pod, Angela shares how you can apply Revenue Recovery to your marketing to get back into growth mode ASAP. Specifically, Angela shares: Why you need a revenue recovery strategy. How to diagnose your performance issues . The easiest way to improve performance . Key pitfalls to avoid in your strat...

Are you focusing on tactics instead of strategy in your marketing? In this episode of The Growth Pod, Sara Nay shares how you can create a clearly defined marketing strategy that improves the ROI of your marketing efforts in a way that's clear and understandable. Specifically, Sara shares: How to blend your business goals with your marketing strategy. The easiest way to make a marketing strategy w...

A complete guide for business owners, founders, and corporate leaders who are frustrated with marketing and want a straightforward and profitable marketing strategy. How can you market less and sell more?  By leveraging the power of a marketing ecosystem, a strategy that connects an organization’s marketing channels into a system where the sum of all marketing efforts is greater than its part...

As a podcast listener, you understand the value of podcasting. But this episode takes it to the next level. Karen Roberts shares why starting your own podcast can be the growth unlock you've been looking for in your business. Specifically, Karen shares: How podcasts showcase your value and stand out from the crowd. Why podcasts are more valuable than social media content. The exact ROI of starting...

If you've been in growth mode for a while, your marketing systems might be messier than you'd like. In this episode, Angela shares how you can use the power of a marketing ecosystem to spend less on your marketing while making more revenue. Specifically, Angela shares: How to unlock growth by leveraging psychological safety . The key elements of a successful marketing strategy. The easiest way to...

Blogging is an important part of a successful acquisition strategy. Not only do blogs create educational opportunities for your prospects, but they can be an important source of sales for your brand. In this episode of The Growth Pod, content expert Jon Clemence shares exactly how you can take a dull blog and turn it into a traffic magnet. Specifically, Jon shares: Why it's critical to take your b...

We chat a lot about the power of a marketing ecosystem on this podcast. But what does one look like in practice? In this episode, Angela takes you step-by-step through a real-world example of implementing a marketing ecosystem. Mentioned in This Episode: Get Angela's Book: Your Marketing Ecosystem Let’s Connect! Connect with Angela on LinkedIn Work With Me:   growthdirective.com About Angela...

If you're feeling overwhelmed and stuck in your business, there's a few simple changes you can make to help you solve the cause of your overwhelm. In this episode, operations expert, Eric Williams shares how you can reclaim your time, streamline your operations, and unlock your next level of business growth. Specifically, Eric shares: Why overwhelm is more serious than you think . How creating sys...

Tap into your customer's psyche to increase sales. Consumer insights expert Sunny Dublick shares how you can bridge the gap between consumer behavior, data, AI, and your business. Specifically, Sunny shares: How to eliminate speculation and create a strategy that sells . The key elements of consumer behavior to implement in your business. The secret lesson you can learn from mundane brands . Menti...

I've spent over $10M on digital ads and am sharing the exact reasons why campaigns underperform, where you can lean in to find growth, and how to get more performance from your digital ads. Specifically, Angela shares: How to know if you're spending too much on advertising. The secret to unlocking explosive growth in your digital ads. The real reason why your competitors outperform you online (and...

We all know our websites are important. But what can we do to ensure that our websites are set up for conversions? In this episode of The Growth Pod Lindy Nowak shares easy, high-impact changes that can improve your conversions. Specifically, Lindy shares: The key things to consider when updating an old website. How to implement the secret elements of a high-impact website . Why your website isn't...

One of the most difficult things to get right in business is money management. Join fCFO Sarah Webb, as she shares how you can get the basics right and set your business up for financial success. In this episode, Sarah shares: The most important financial KPIs for business owners. How to avoid costly financial mistakes . How to set your business up for financial success when you're in growth mode....

In this episode, Angela shares how bootstrapping your business sets you up for success (and how comparing yourself to venture-backed companies can be dangerous for your business). Let’s Connect! Connect with Angela on LinkedIn Work With Me:   growthdirective.com About Angela Angela Frank is a fractional CMO with a decade-long track record of generating multimillion-dollar marketing revenue fo...

Cash flow problems can be a huge problem for small businesses, and can lead to serious outcomes. Join Christian Brimm to learn how Profit First principles can benefit your business and eliminate the stress of balancing your books. Specifically, Christian shares: How to create a stress-free financial plan for your business. What to do first if you've been ignoring your numbers. The key financial me...

Are you sick of attracting bad-fit customers and clients? It might be your content! In this episode of The Growth Pod, Rich Brooks shares a clear roadmap for creating a content strategy that attracts your dream customers. Specifically, Rich shares: How to create content that people actually read The #1 way to convert website lurkers into paying customers Conversion-killing mistakes to avoid on you...

Learn how you can take Silicon Valley's favorite acronym (MVP) and apply it to marketing in your business. In this episode, Angela shares: How to create a competitive advantage by using Marketing MVPs. Why batch working is harming your business (and what to do instead). The easiest way to create a marketing flywheel and slingshot past your competitors. Click HERE to get weekly marketing tips &...

John Hewitt is the "Hewitt" in "Jackson Hewitt Tax Service," and today, he's sharing his extraordinary strategy for winning with you. John has helped thousands of people become entrepreneurs and he knows what works and what doesn't work. This is an episode you do NOT want to miss. In this episode, John shares: The secret difference between making millions or failing in business The #1 key that Joh...

Feeling stuck on the hamster wheel of running your business? Like you're always on and can never take a break? You may be trapped in The Owner Prison. In today's episode of The Growth Pod, Richard Walsh shares actionable tips to escape the owner prison, gain freedom, and live a more balanced life. Specifically, Richard shares: What is keeping you trapped in your business. How to create a plan for...

Branding powerhouse Michelle McCarthy is breaking down the exact steps you need to take to create a personal brand that takes you from invisible to in-demand. Specifically, Michelle shares: The exact 4-step framework for creating a powerful personal brand The biggest pitfalls to avoid when building your personal brand How to create the right mindset for an authentic personal brand What you need to...

Writing a book is the #1 way to position your business as the authority in your niche. The good news? It doesn't need to be difficult to write a book! In this episode, Mike Capuzzi shares how you can create a short, helpful book (a Shook™) in a few easy steps and begin leveraging the power of authorship for your business! Specifically, Mike shares: How a book is your business card on steroids Why...

This is an episode that you DON'T want to miss. From humble beginnings on welfare with a father in prison, Tyler Copenhaver-Heath transformed his challenges into entrepreneurial triumphs and shares how you can overcome adversity in your own life and achieve new greats. Specifically, Tyler shares: The honest truth about entrepreneurship The most important thing you need to know about your business...

LinkedIn expert Naomi Everly lays out the path to mastering LinkedIn and becoming the ONLY person your prospects want to work with. Join Angela and learn how you can improve your LinkedIn presence and attract more clients. Specifically, Naomi shares: How you can become the ONLY person your prospects want to work with The biggest LinkedIn mistakes business owners make (and how you can avoid them) T...

Can YouTube really be a substantial source of leads for your business? On today's episode of The Growth Pod, Angela sits down with Sean to learn how he leveraged organic YouTube growth to attract new customers and grow Tyker to over 9,000 customers across 50 countries. Specifically, Sean shares: How to design a content strategy that attracts the right customers The #1 thing you can do to make cont...

Today, we're welcoming Aurora Winter back to The Growth Pod to learn the ins and outs of running a successful crowdfunding campaign. Learn how other companies were able to make millions leveraging crowdfunding and how you can replicate their success in your own business. Specifically, Aurora shares: What types of businesses have the most success with crowdfunding Common pitfalls to avoid when runn...