The Growth Focus Podcast

In this episode, Gary Lafferty talks with Biju Ashokan , CEO of Radius Agent about scaling a platform business, leading in chaos, and building a mission that matters. Radius Agent is on a mission to empower real estate professionals by giving them the tools, support, and AI-driven systems they need to grow, without sacrificing independence. This episode is for any founder serious about team leader...

Referrals aren’t magic. They’re a system. On this episode of The Growth Focus Podcast , host Gary Lafferty sits down with Jeff Ernst, CEO and Founder of SlapFive, to explore the mechanics of building a predictable, referral-powered growth system for tech-based consultancies. If you’re a founder or CEO still relying on “word of mouth” without a clear ask, this episode could unlock thousands in hidd...

Churn is the silent killer in SaaS. In this episode, Gary Lafferty speaks with Nick Fogle, co-founder of Churnkey, about why most subscription-based businesses lose customers faster than they grow—and how to fix it. You’ll learn: The psychology behind why users cancel How to stop involuntary churn (failed payments) Why personalized retention flows work better than generic ones What most founders m...

In this episode, Gary Lafferty talks with Will Mazola , COO of Graytitude , about building a bootstrapped tech business that thrives on relationships, not just revenue. If you’re a founder or tech executive trying to figure out: How to build channel partnerships that actually convert How to grow without overspending What it really takes to launch an AI product And how to scale while staying lean.....

Gary Lafferty sits down with David Slavich , co-founder of iCustomer , to explore how tech founders can break early-stage revenue ceilings by combining data-driven decision-making with creative go-to-market strategies. If you’re a founder or CEO of a tech consultancy, SaaS company, or enterprise IT firm , this episode will give you actionable insights into: Pivoting products to unlock new markets...

Want to grow your tech consultancy to multi-7 figures without hiring a huge team? Isaac Hicks shares how he uses AI workflow automation, smart networking, and small speaking gigs to drive real growth. Summary: In this episode of The Growth Focus Podcast , Gary Lafferty speaks with Isaac Hicks, CEO of Autonomy, about how tech founders can: Streamline operations with AI to free up 30–40% of wasted t...

This week on The Growth Focus Podcast , I talk with Jeremy Boudinet, VP of Growth at Textla - the fastest-growing SMS platform in North America. We dive into how Jeremy helped Textla scale from zero to thousands of users using Reddit, YouTube listicles, and some of the scrappiest growth moves I’ve seen. You’ll hear how they ranked on Google without waiting years, used PR stunts to get backlinks an...

In this episode, Gary Lafferty sits down with Ned Fasullo—multi-exit founder and CEO of Apex Technologies—to deliver a blunt message for MSPs, VARs, and IT leaders: if your business is still relying on box sales or break/fix, you’re in trouble. Ned shares what most MSPs get wrong about recurring revenue, why Tier 1 helpdesk is about to disappear thanks to AI, and how smart founders are building bu...

Gary Lafferty speaks with Paul “Gravey”  -  founder of The Data Group and trusted data coach to enterprise CEOs. In this powerful episode, Gravey shares how to stop outsourcing your data leadership, why clean data fuels AI success, and how building real relationships (not selling platforms) drives long-term growth. This episode is a must-listen for founders and tech CEOs who want to: * Increase th...

How do tech consultancies grow when the market is crowded and noisy? In this episode, Gary Lafferty speaks with Mackenzie Ostrem, VP at Shift Interactive, about how they successfully transitioned into “startup mode” after separating from their parent company. Mackenzie reveals the sales, marketing, and AI strategies that are helping Shift grow—plus candid lessons from what didn’t work. ️ Topics co...

In this episode of The Growth Focus Podcast , host Gary Lafferty chats with Jessica Caudill , COO of PlanningPod, about scaling a global SaaS company without venture funding. Learn how a focus on customer education , trust-building , and operational excellence turned a small team into a powerful inbound growth engine. This episode is a masterclass for SaaS founders, COOs, and tech leaders who want...

What does it take to scale a GovTech startup in today’s competitive environment? In this episode of The Growth Focus Podcast, Gary Lafferty interviews Adam Zucker, CEO of Cloverleaf AI, on how they are revolutionizing government sales with intent data—and how a founder’s mindset shift from tech obsession to outcome obsession can drive business growth. Listen in as Adam shares:  The shift from engi...

In today’s episode of The Growth Focus Podcast , Gary Lafferty speaks with Noah Landow, the founder and CEO of Macktez, a technology consulting firm with nearly 30 years of success. Noah shares how he built a durable business by untangling complex tech challenges without needing massive teams — and why education, thought leadership, and building trust matter more now than ever for tech leaders. Wh...

In this episode of The Growth Focus Podcast , host Gary Lafferty sits down with Dennis Underwood, founder and cybersecurity innovator, to discuss how to scale a tech company without VC funding. Dennis shares: How he bootstrapped his company to $2M in sales Why founder-led marketing beats traditional ads The power of authentic thought leadership on LinkedIn Strategies for B2B tech founders to build...

What if the biggest tech growth lever wasn’t tech? Discover how Isabel Lugo scaled across continents without a tech degree—and what she believes most tech CEOs are missing. Episode Overview: On this episode of The Growth Focus Podcast , host Gary Lafferty welcomes JT Tech COO Isabel Lugo for an honest and strategic conversation about scaling fast, selling smart, and building influence as a non-tec...

In this episode of The Growth Focus Podcast, host Gary Lafferty speaks with Mike Goulis, COO of Inedo - a bootstrapped software company competing globally with DevOps giants like JFrog and Sonatype. Mike shares what it's like transitioning from a VC-backed startup back to a founder-led business, the pros and cons of each model, and how Inedo's tools (ProGet, BuildMaster) win over developers with s...

Rob Drake, founder of Synchronized Solutions, shares how he scaled his MSP past $1M in just 9 months—not through ads, cold emails, or hacks—but by building authentic relationships. On this episode of The Growth Focus Podcast with Gary Lafferty, Rob breaks down:  The hidden power of community-based lead generation  Why empathy and simplicity are his sales superpowers  How “Let's Sync Up” helps clie...

On this episode of The Growth Focus Podcast , Gary Lafferty interviews Dr. Shannon J. Gregg, founder of Cloud Adoption Solutions, a Salesforce consultancy laser-focused on the life sciences space. You’ll discover how Shannon built her business by choosing clarity over complexity, ditching spray-and-pray lead gen, and becoming a true authority through YouTube education and founder-led marketing. Sh...

Can you sell your SaaS before it exists? Anand Chaturvedi did—and turned Caryfy.ai into a trusted platform helping Medicaid care providers streamline admin, save costs, and scale with confidence. In this episode of The Growth Focus Podcast, Gary Lafferty digs into Anand’s founder story—from leaving a corporate role to building a purpose-driven healthtech platform through empathy, deep market insig...

If your CRM and go-to-market systems aren’t aligned, you're losing growth. Kathryn Castle explains how RevOps helps tech founders scale without chaos. Summary: On this episode of The Growth Focus Podcast , host Gary Lafferty (GrowthFocus.io) welcomes Kathryn Castle, founder of CandyBoxCRM, to discuss how Revenue Operations (RevOps) is helping B2B tech consultancies scale cleanly and sustainably. K...

In this episode of The Growth Focus Podcast , host Gary Lafferty speaks with Ryan Seaberg , the founder of EIR Systems, a groundbreaking EMAR software provider serving drug treatment and behavioral health centers. Ryan shares his powerful journey from injured pro athlete to mission-driven tech founder. With no formal tech background, he taught himself to code and launched a startup tackling one of...

Gary Lafferty , founder of Growth Focus and The Authority Engine, sits down with Rob Harles , founder of DigHuman , to explore how trust, relationships, and customer context still win in a world flooded by AI, data, and digital noise. In this episode of The Growth Focus Podcast , you’ll discover: How Rob built teams and strategies at Bloomberg, Accenture, and now DigHuman The overlooked human elem...

What does it take to stand out and scale in cybersecurity? Gary Lafferty sits down with Bogdan, a Romanian tech founder who built and sold a cybersecurity company serving MSPs—without the hype, without the fluff. This is a must-listen episode for founders, CEOs, and tech consultants who want to grow smarter, build a sustainable business, and lead with real authority in a saturated market. We cover...

Mat Myers, COO of SYSTEMSEVEN, joins Gary Lafferty on The Growth Focus Podcast to reveal why customer satisfaction isn’t enough—and how their MSP scales by putting people first, even if it means walking away from easy revenue. We dive into how SYSTEMSEVEN has created a unique culture-driven model that prioritizes employee and client happiness, why trust is the new sales currency, and how founder-l...

Want to stand out in a crowded tech market? It starts with thinking differently. On this episode of The Growth Focus Podcast , Gary Lafferty interviews Ted Harrington , ethical hacking expert, author of Hackable , and leader at ISE. Ted shares his journey of using founder-led marketing , educational authority building , and problem-solving over selling to grow his cybersecurity business—even in on...