Tristan Wright
The Growth Equation
The Growth Equation is a podcast dedicated to helping Australian marketing agencies thrive in the ever-evolving world of digital marketing. We go beyond the surface level and dive deep into the "messy middle" of scaling a business – the challenges, the triumphs, and the lessons learned along the way. Each episode features candid conversations with agency founders and leaders who share their experiences, strategies, and insights on topics such as:- Navigating the Messy Middle: Overcoming common challenges in scaling operations, managing teams, and acquiring clients.- Strategic Frameworks & Syst...
Author
Tristan Wright
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
Beyond the Balance: Brian Meert on Entrepreneurship and Life Priorities 12.06.2025 42:09
Want a business that aligns with your values? Listen up. I sat down with Brian Meert, founder of AdvertiseMint, on The Growth Equation. We explored what it really takes to run a thriving business, especially in the ever-evolving marketing world. Brian shares his journey from entertainment marketing to launching his own agency, even landing his former boss as his first client! His passion for...
Top Hill Marketing Solutions: Navigating the World of SEO with Rhys Southern 10.06.2025 33:54
Sitting down with Rhys Southern for The Growth Equation was eye-opening. His story? It's the honest truth of building a business—the highs, the lows, the relatable journey we all face. Rhys started with Facebook ads for real estate but quickly saw the real need: local businesses needed to be found on Google. He made the leap into SEO, helping plumbers, landscapers, and accountants get noticed onli...
The Future of Education Marketing with Tracie Parisi 05.06.2025 31:25
You've got to hear my conversation with Tracie Parisi, the force behind Student Convert. She's cracked the code on how educators attract and convert inquiries into enrollments. Tracie's entrepreneurial path — from property to indoor play, now leading marketing innovation — is genuinely captivating. We explored the cutting edge: how systems, automation, and AI are completely disrupting education ma...
Navigating the Digital Landscape: Insights from Punchbuggy's Founder, Emily Fitton 03.06.2025 34:30
In this episode, I’m joined by Emily Fitton from Punch Buggy, and her story is one every entrepreneur can relate to. Emily walks us through the early days—late nights, small wins, and the leap from freelancing to running a full-fledged agency with her husband, Ryan. We talk candidly about the realities of scaling a team, managing stress, and why sometimes less really is more when it comes to busin...
The Million Dollar Studio Mentor: Andrew Handosa's Journey with Geronimo Academy 29.05.2025 43:11
In this episode of The Growth Equation, I have a great chat with Andrew "Doza" Handosa, the founder of Geronimo Academy. Doza walks us through his incredible journey of building multiple F45 studios into seven-figure businesses, then shifting his focus to coaching other studio owners to achieve similar success. We also dive into how he adapted during the pandemic by offering virtual workouts and r...
Authentic Leadership: Building a Thriving Remote Team with Sean Chaudhary 27.05.2025 46:09
In this episode of The Growth Equation, I sit down with Sean Chaudhary, founder of Alchemy Leads, to talk about scaling a remote-first digital agency and leading with trust. From a solo start to a 35-person global team, Sean shares how he’s built a results-driven culture without micromanagement—and how integrating AI, cold outreach, and authentic branding has helped him stay ahead. Whether you’re...
Bring Digital Performance: Matt Hodgson's Story and Lessons Learned 22.05.2025 29:36
Running a business isn't always smooth sailing—it comes with surprises, challenges, and valuable lessons. In this episode of The Growth Equation , I sit down with Matt Hodgson, founder of Bring Digital Performance , to dive into his entrepreneurial journey and the insights he’s gained along the way. Matt has been working in SEO since before Google existed, and today, his business specializes in di...
Scaling Up: Matt Jones' Journey in Trade Marketing 20.05.2025 38:51
In this episode, I had the real pleasure of speaking with Matt Jones from Tradie Web Guys. Matt’s journey is a cracking example of what happens when hands-on experience meets digital innovation. Starting out as a plumber, Matt transitioned into the world of marketing and tech, ultimately building a successful agency dedicated to helping trades-based businesses grow and thrive online. We unpacked h...
Making Your Mark: John Reid on Brand Distinction with Lovehate Design+Brand 15.05.2025 43:37
What does it really take to evolve from a generalist design studio into a razor-sharp brand consultancy? In this engaging episode, John Reid, the founder of Love Hate Design, unpacks the lessons learned from 18 years in the industry. We unpack the foundational principles that drive his work, starting with the power of a clear brand message. For John, it’s not just about attracting the right client...
Decoding Data-Driven Marketing with Dave Levett 13.05.2025 41:49
In this engaging conversation on The Growth Equation, I had the pleasure of speaking with Dave Levett, the driving force behind Murmur, a thriving media and marketing agency right here in Australia. Dave shared the interesting story behind Murmur's name, inspired by a moment of reflection during a trip to Croatia. We delved into his career path, which took him from the bustling media scene in Lond...
Plan, Pivot, Prevail: Jens Hertzum’s Good Viking Playbook 08.05.2025 32:38
In this episode of The Growth Equation, I sit down with Jens, the founder of Good Viking, a creative agency based in Auckland, New Zealand. Jens shares his fascinating journey from working at major television networks across London, Sydney, and New Zealand to launching his own business during the pandemic after unexpectedly losing his job. Together with his partner Sarah Finney, Jens has built Goo...
Matt Bijarchi on Building Blend: The Art of Agile Agency Growth 06.05.2025 36:39
In this episode of The Growth Equation, I chat with Matt Bijarchi, founder and sole operator of West Hollywood’s creative production company, Blend. Matt walks me through his bold pivot from a traditional, partner-driven agency to a nimble one-person corporation focused exclusively on video and content creation. We dive into his unique hybrid model, part agency, part production house, and how he’s...
The Andzen Way: Building a Business That Bounces Back 29.04.2025 36:59
This episode of The Growth Equation brings you inside the minds of Jason and Brenden, co-founders of Andzen, an email marketing and automation agency with a truly global footprint. Host Tristan Wright explores how they navigated the leap from corporate acquisition to startup life, and how they’ve used data, culture, and emerging tech to drive long-term agency success. Jason and Brenden talk openly...
Building Teams, Systems, and Success: A Conversation with Matthew Pezzimenti 24.04.2025 33:52
In this episode of The Growth Equation, listeners are invited into the journey of Matthew Pezzimenti, founder of Conversion Kings, as he shares the real story behind building a thriving marketing agency. Matthew discusses how his early inspiration from "The 4-Hour Work Week" quickly gave way to the demanding reality of 80-hour work weeks, and he reveals the hard lessons learned about the differenc...
Resilience and Reinvention: Nilan’s Entrepreneurial Journey 22.04.2025 30:37
Join me as I chat with Nilan, whose entrepreneurial journey from Sri Lanka to Australia is filled with powerful lessons on perseverance, reinvention, and the courage to lead with purpose. In this episode, Nilan opens up about the realities of starting over in a new country and the unique challenges he faced building Firehouse Technology and Mortar AI from the ground up. He discusses how cultural a...
Purpose-Driven Growth: Scaling with Impact and Creating Change in Business with Tyneal Alexander 17.04.2025 27:55
In this episode, we're joined by Tyneal Alexander, founder of Ritual Consulting, who shares her journey of transitioning from managing multi-million-dollar budgets for big brands to helping small businesses create intentional marketing strategies. Tyneal explains how she needed to do something meaningful with the skills and knowledge she acquired in the corporate world, leading her to establish a...
Driving Growth: Anthony Murphy’s Journey from Podcasting to Leading Attention Media 15.04.2025 34:11
In this episode, we sit down with Anthony Murphy, the Founder and CEO of Attention Media, a digital marketing agency making waves from the regional hub of Shepparton, Victoria. Anthony shares how a humble podcast launched in 2015 sparked a full-fledged business journey—growing from solo freelance projects into a team-driven agency helping clients amplify their online presence. We explore the lesso...
Agency Systems: Making Things Run Smoothly with Mitch Hills 10.04.2025 39:56
Mitch Hills shares his practical approach to building efficient systems and workflows in his digital agency. We discuss his strategies for team management, reporting, and streamlining operations, along with his insights on developing internal software solutions to address specific agency needs. Connect with us. 👇 Evolve To Grow: https://m.mtrbio.com/evolve-to-grow
From Startups to Multinationals: Ben Simkin’s Blueprint for Business Growth 01.04.2025 35:23
Whether you’re running a startup or a well-established company, growth is a challenge. Ben Simkin has spent nearly 20 years helping businesses scale efficiently by refining marketing strategies, leveraging AI, and optimizing business operations. In this episode, we discuss what it really takes to scale, common growth mistakes, and why automation is key to long-term success. Connect with us. 👇 Evo...
Beyond the Hustle: Serena Mastin on Building a Sustainable and Meaningful Business 23.03.2025 35:37
Tristan Wright speaks with Serena Mastin, who shares her story of navigating business and life’s challenges. Explore her perspective on creating work environments where team members can bring their whole selves to work, and how to support team members through personal struggles. Learn about Pulse Marketing's approach to time-based project management, and how they are making strides in the area of...
HBK's 25-Year Ascent: Client Loyalty, Creative Evolution, and the Human Touch 03.03.2025 36:38
Join Tristan Wright as he sits down with David Hayes of HBK, a creative agency that has thrived for over 25 years. They dive into the secrets behind long-term client relationships, the evolution of the creative landscape, and the importance of human connection in a digital world. Discover HBK's approach to talent acquisition, the challenges of scaling, and why David believes interesting messages w...
Beyond the Buzz: Building a Solid Agency with Ryan Jenkins 22.01.2025 31:29
In this episode, we're keepin' it real with Ryan Jenkins from The Hype Society. This dude’s been in the agency game for 10 years, and he's not afraid to drop some truth bombs about the rollercoaster of scaling. We're talking about: The Early Days: Ryan spills the tea on his first agency, Digital Eagles, and why he decided to do things differently with The Hype Society. Hint: it’s about movin...
Scaling a Digital Marketing Agency with Quentin Weber of Unbound 20.12.2024 37:44
In this episode of The Growth Equation, Tristan Wright chats with Quentin Weber, the founder and CEO of Unbound, a New Zealand-based digital marketing agency. They talk about Quentin’s journey, from starting his first agency, navigating a business partnership split, and the challenges of scaling an agency from a solo operation to a team of nine. Quentin shares his insights on growth plateaus, the...
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