The Growth-Engine Marketing Podcast

We’re joined by Rachael Smith, Head of Marketing, EMEA & Vice President at Dimensional Fund Advisors. Financial Services Forum Marketer of the Year 2023, Rachael's career spans several high-profile organisations where she has demonstrated her exceptional skill in driving growth and innovation in marketing. Join us as we discuss her career journey, strategies for integrating marketing and sales...

We’re joined by Duarte Garrido, VP Growth Marketing at Volt, the fintech start-up building the world's first global real-time payment network. On a mission to harness the power of brand, community, and product to scale the business, Duarte discusses the challenges of marketing in the fintech sector, especially in a company disrupting traditional payment methods, and shares his journey, insights, a...

We’re joined by Ben Rhodes, Brand Director at Phoenix Group. In three years, Ben has built a team from scratch, redefined the company's corporate presence, developed an award-winning sonic identity and established the organisation as a standard-bearer of purpose-driven marketing, tackling essential societal challenges head-on. Join us as we explore his transformative journey and gain insights into...

We’re joined by Nicola Constantinou, UK Channel Marketing Manager at Vanguard and the brains behind Vanguard Active's innovative Tough Mudder campaign. We discuss how this groundbreaking campaign has reshaped the way financial services engage with professional audiences and how her foresight and creativity in blending the rigorous world of financial investments with the physical challenge of Tough...

We’re joined by Laura Brown, Global Marketing Director at M&G Investments. With a unique ability to blend business acumen with creative marketing, Laura has successfully led teams across investment marketing and strategic planning for over a decade. We discuss how her strategic approach is infused with an entrepreneurial spirit, honed during her confectionery trailblazer days, and how this has...

We’re joined by Filippo Stefanelli, CMO at Moneyfarm. With a 15-year journey in financial services marketing, Filippo has spearheaded innovative B2C initiatives as well as multimillion-dollar campaigns - amplifying AUM by over $1BN. An expert in the art of brand storytelling and product UX, we discuss how his background has influenced product development and customer conversion at Moneyfarm, which...

We’re joined by Malcolm Fried, Chief Marketing Officer at Ninety One. Previously CMO at Investec, Malcolm oversaw the transition of Ninety One as it demerged from Investec in 2020. Today, Malcolm is responsible for leading Ninety One’s global marketing efforts across investment marketing, brand, marketing operations, digital strategy and corporate communications. Listen now to hear Malcolm’s take...

In this episode we’re joined by Nick Laws, Head of Marketing, Content & Creative Services at NEST, National Employment Savings Trust. With over seven years at the helm, Nick has been instrumental in the extraordinary growth of the NEST brand: membership to the pension scheme has grown by 344% and AUM by over 1600%. But its success isn’t just down to its scale, for the last five years running i...

In this episode, David is joined by Jasper Martens, Chief Marketing Officer of PensionBee. Jasper is a passionate advocate for change in the world of pensions. He is steering the course of PensionBee with a firm determination to rekindle the significance of pensions in people’s lives. Jasper recognises that while pensions may have been seen as complex and perhaps mundane in the past, they hold the...

In our 4th episode, we're joined by Leanne Barnham, Global Head of Marketing at Brooks Macdonald, who has more than 15 years experience in investment management and a deep knowledge of marketing in this sector. A recent press release stated that Leanne is responsible for driving the marketing strategy and execution, supporting Brooks Macdonald’s medium-term ambition to become a top five wealth man...

In the third episode of The Growth Engine, our host, David Hunstone, CEO of Hub, is joined by BNY Mellon Marketing Consultant, Charlotte Lamb. With an illustrious career spanning over two decades, Charlotte has honed her expertise in orchestrating teams and spearheading campaigns within the investment management realm. Charlotte delves into the intricate world of demand generation marketing strate...

A native New Zealander, Andrew Kelly finished his education at the University of Otago. He headed to London and hit the ground running at Aberdeen Asset Management moving from Head of European Marketing to Head of Marketing- Americas, before taking the mantle of Global Head of Marketing. As Aberdeen Asset Management merged with Standard Life Aberdeen. Andrew continued in the role of Global Head of...

Simon Longfellow is a seasoned professional with more than 25 years of invaluable experience in the financial services industry. Throughout his career, he has held key positions at prominent global companies such as Halifax and Janus Henderson. Currently, Simon serves as an Independent Director of Electric and General Investment Fund, as well as a Non-Executive Director of Columbia Threadneedle Gl...