Mike Parsons Apollo Advisors

The Growth Engine

Business EN ↓ 29 episodes

Hosted by Mike Parsons, each episode explores the systems, strategies, and decision-making behind predictable growth in an AI-powered world. Mike is an AI-driven Growth Marketing Strategist whose career blends technology, creativity, and growth. His journey began in 1997 when he launched Australia’s first internet radio station, which led to work across Europe and Silicon Valley, a Guinness World Record, building and selling startups, and advising founders on growth and innovation. Today, Mike coaches finalists in the Australian Technologies Competition and the World Cup.

Be sure to visit the podcast's website and support the creator: apolloadvisor.com

Author

Mike Parsons Apollo Advisors

Episodes

TAM, SAM & SOM Analysis in 5 Minutes (Not 5 Days) - Addressable Market Metrics GPT 02.11.2025 4:52

In this 5-minute walkthrough, Mike Parsons shows how Addressable Market Metrics GPT helps B2B founders and marketers calculate their TAM, SAM, and SOM in minutes — not days. Using a real-world example from Campfire.ai, Mike demonstrates how this free GPT automates the entire market sizing process with reliable data sources, smart assumptions, and clear reporting. No spreadsheets, no guesswork — ju...

Boost Your Human Connection in the First Sales Meeting - Executive Personality Analyzer 28.10.2025 4:44

In this episode, Mike Parsons unveils how the Executive Personality Analyzer by Apollo Advisors helps B2B founders, advisors, and sales pros build deeper connections — starting from the very first meeting. This Custom GPT takes a LinkedIn profile PDF and transforms it into a fact-based executive psychology brief, revealing your prospect’s leadership style, motivators, and communication patterns —...

Instant B2B Marketing Funnel Audit with AI — Scan Your Growth in 5 Minutes 24.10.2025 4:44

Hey, it’s Mike from Apollo Advisors, and in this video, I’ll show you how to use Scan: B2B Marketing Funnel GPT — a free AI tool that helps you analyze and audit any B2B marketing funnel in just five minutes. Whether you’re a founder, CMO, or marketing strategist, this GPT gives you a complete, data-driven view of how a company performs across the Educate, Attract, Convert, and Hook stages of the...

Save 5 Hours of Prospecting with This Free AI Company Research GPT 23.10.2025 4:45

Hey, I’m Mike from Apollo Advisors, and in this video, I’m going to show you how to save five hours of prospecting time using my free Company Snapshot GPT — an AI-powered prospect analysis and competitor research tool. Free GPT: https://chatgpt.com/g/g-ycR9JrPZv-company-snapshot If you’re in sales, business development, or marketing, this custom GPT will instantly research any company and produce...