The Growth and Influence Podcast

If you've been listening to The Growth and Influence Podcast for a while now, you have seen it go through two phases. We started with the goal of talking about Personal Development and Marketing, and the gray area of conflicting values between them. Phase 1 (episodes 1 - 10) saw a heavy emphasis on personal development, which I enjoyed talking about immensely. Phase 2 (episodes 11 - 16) was a...

Lead nurture fails to meet the pipeline generation needs of SaaS orgs in 2024. Here's why:  🚫 Low and slow lead conversion rates 🚫 Inefficient use of resources 🚫 Hard to measure and report ROI In this episode, we'll talk about why, especially in the SMB and midmarket segments, replacing lead nurture with direct response marketing funnels creates the following:  ✅ Higher conversion rate...

Instead of doing traditional lead nurture with a set of leads, we tried something more dramatic 🎩… And the results demonstrate why lead nurture doesn’t work anymore (and maybe never did). The bottom line is that lead nurture today is acting more as a placeholder until an SDR can call 🤯… Rather than a process that delivers qualified leads into the sales pipeline by itself. This business had been...

B2B SaaS webinars all tend to follow the same script. Marketers see everyone else doing it the same way, and they assume it's based on a SaaS marketing strategy that's been perfected. Actually, these webinars are only effective in a brand-building effort that is content with results later - maybe much later. They info-dump on the attendees, and then trust that if any of that info becomes i...

B2B SaaS marketing has been mired in inefficient methods that burned through capital while pursuing growth at all costs. These B2B SaaS marketing strategies that grew the company as fast as possible were grounded in the fact that capital was cheap and abundant, which was in turn grounded in inflated valuations propped up by P/E ratios. That all changed in 2022/2023. In this episode, I report on re...

Too many SaaS companies mistakenly think that B2B marketing has to be impersonal and focused only on business benefits and business value. In reality, your buyers are human beings, and they are as influenced by emotions and personal motivations at work as they are away from work. If you’re not marketing in this way, you’re getting lost in a sea of messages that simply don’t resonate because they d...

Life has never been more predictable, more "under control," than it is right now. There are good things that come as a result of this predictable control, and there are bad things. Reality - that we can never control the things that will matter most - becomes something we avoid when we become addicted to knowing beforehand. Our greatest life is lived in the actions we take where we don&#...

Today, we're talking about the lack of qualified leads in SaaS marketing. SaaS Marketers: Stop doing this: Putting out content that's tangentially related to your product, and then hitting every opt-in with emails that assume they're going to buy tomorrow. This is ineffective because the content is misaligned with the action and what it actually means. Putting out content that's al...

Think about your capacity to feel. If you were to live your greatest life, what would that capacity need to be, on a scale of 1 - 10? Most people would agree that it would be a high number. But that's not what "most people" are doing. Instead, they're numbing - decreasing their ability to feel. There's a way to stop this, and we'll discuss it on this episode. We also expl...

You may understand that human beings relate to the world via stories - but do you know how the structure of a story - specifically, the sub-elements of a story called the "A Story" and the "B Story" - hold the key to happiness and achievement in your life? Give this episode a listen to learn how to focus on the things in your life that will give you long-term happiness and fulf...

Two similar terms, two completely different ways of being. Let's explore how pain and fear can push us in either of these directions, based on how we choose to deal with them. Follow Andrew's Socials: ⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Facebook⁠ | ⁠Instagram⁠ | ⁠X (fmrly Twitter)⁠ | ⁠Threads⁠ | ⁠Profit Automation⁠

Integrity in your marketing and selling. Have you ever been tempted to compromise the integrity for results? If you are a marketer or a seller, you’re going to want to pay attention to this. We’re going to talk about something today that will create or destroy your personal power to market and sell effectively. If you get this wrong, not only will you end up with years, decades, even an entire car...

Do you feel worthy? What does that mean to you? Does it refer to your standing among your peers? Does it refer to your achievements? Let's unpack this. Ed Mylett asked Jewel about this on a recent podcast episode, and this is my contribution to that conversation. Follow Andrew's Socials: ⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Facebook⁠ | ⁠Instagram⁠ | ⁠X (fmrly Twitter)⁠ | ⁠Threads⁠ | ⁠Profit Automatio...

Our language has a powerful influence on us, and on others. The language we use with ourselves can persuade us that we are noble, or that we are nothing. It can persuade others to step into an elevated destiny, or it can deceive or belittle them. This episode explores the power each of us wields over ourselves and others, and powerfully invites you to "watch your language." Follow Andrew...

There are experiences from your past that are still worming around inside of you, creating limiting beliefs or internal conflict and preventing you from living the life you really want to live. Why does this happen, and how can we overcome it? This episode of the Growth and Influence podcast explores the deep fears that each of us harbor, and how experiences that bring those fears to the surface c...

Welcome to the Growth & Influence podcast. I'm Andrew Schultz. In this intro episode, we'll talk about two conflicting powers in my life - Coaching and Marketing. Why do they conflict? You'll have to listen to the episode to find out. We take this conflict and we extend it into a principled discussion about goal setting, and why we do long-term goal setting about the person we want...