The Growability Podcast

This is the eighth episode in our series about selling without being fake. In this episode, we talk about how to create a market posture and strategic marketing budget for your business. Podcast Transcript: Joshua MacLeod: We started Growability because of the statistic that 8 out of 10 small businesses fail. Well, the two that don’t fail, always understand their market. They’re not ju...

This is the seventh episode in our series about Selling Without Being Fake. In this episode, we talk about the three critical components of building market share: competition, convenience, and consistency. Podcast Transcript: Joshua MacLeod: To bring a product to the market, especially in a competitive marketplace, you had better have a competitive advantage – doing something better than som...

This is the sixth episode in our series about Selling Without Being Fake. In this episode, we talk about how to tell the story of your organization by creating an elevator speech and using the S-T-O-R-Y acronym. Podcast Transcript: Joshua MacLeod: Some of the best service providers and some of the best products never go anywhere, simply because they don’t know how to tell their story. It&#82...

This is the fifth episode in our series about selling without being fake. In this episode, we talk about how to create a sales funnel for your business with clear illustrations and examples. Podcast Transcript: Joshua MacLeod: Business owners become a little bit, I hate to say it, but lazy when it comes to marketing. They want to hire somebody else to just take care of that because it takes too mu...

This is the fourth episode in our series about Selling Without Being Fake. In this episode, we talk about how to create Customer Personas and why you should never build marketing or sales campaigns without them. Podcast Transcript: Joshua MacLeod: The customer doesn’t really care about you in terms of whether or not they’re going to buy your product or service. What the customer cares...

This is the third episode in our series about selling without being fake. In this episode, we talk about the four critical ingredients for selling, transferring enthusiasm, transferring confidence, asking for a transaction, and following up.

This is the second episode in a new series about selling without being fake. In this episode, we talk about how to go beyond a transactional business into a transformational business. Podcast Transcript: Joshua MacLeod: Making money is so dangerous. It’s fundamentally dangerous for your soul. Greed is like something that you have to really, really protect yourself against and cutting corners...

This is the first episode in a new series about selling without being fake. In this episode, we talk about clearly defining what your customer values and developing an effective customer survey. Podcast Transcript: Joshua MacLeod: Number one thought; you are not your target audience. Don’t think like yourself. What if your product had a much larger customer base than you ever dreamed of? Pod...

This is the second episode in a series about having the right team and plan for your business. This episode talks about the necessary ingredients of a plan. Motivation, collaboration, and action.

This episode is the first in a two-part series about ensuring you have the right people and plan to be successful in your business. This first part talks about having the right people and introduces the concept of fountains, buckets and pourers. The Growability® podcast is designed to teach business owners and non-profit leaders a more excellent way to run their business. Podcast Transcript: Joshu...

I was on a trip in Darfur, Sudan, with an organization called Persecution Project Foundation. We were doing a clean water project when I met a guy on the trip named Frank Seekins. He talked about working on an apple orchard and how he learned the importance of pruning as a way to maximize the amount of fruit from each tree. Three Branches In an apple orchard, there are three branches on a tree tha...

This episode is the first in a two-part series about firing employees at work. The Growability® podcast is designed to teach business owners and non-profit leaders a more excellent way to run their business. Podcast Transcript: Joshua MacLeod: Who needs to be fired and how do you know they need to be fired? The first person to check with is yourself. Bernie Anderson: Fire yourself? Joshua MacLeod:...

Joshua MacLeod: If you, as a leader or a manager, are able to answer the questions, what’s in it for me, incentive, what’s expected of me, expectation, and where do I stand, communication, then you’re really going to be able to create a healthy environment for a team. And the people on that team are going to want to stay with your organization.   Podcast Announcer: Welcome t...

Without Roy Disney, there would be no Mickey Mouse, Disneyworld, and most certainly we all might actually be talking about Bruno. But, Roy’s name neglects to be included with Disney. We all typically think of his brother Walt; yet, Roy was critical to the formation of the Disney company. It turns out Walt Disney wasn’t that great of a business guy. In fact, he failed every single business endeavor...

Joshua MacLeod: If you want to know what the ultimate heart is behind Growability, behind my heart and even starting this thing, it really is developing relationship across leaders, who are in spheres of power to do something good, to make an impact in their community. That’s what it’s all about. Podcast Announcer: Welcome to the Growability podcast, teaching business and nonprofit lea...

Joshua MacLeod: Multiplication in a business is a result of simplification in a business. You can’t multiply complexity. When you multiply complexity, you have chaos. When you multiply simplicity, you have profit. Growability® Announcer: Welcome to the Growability Podcast, teaching business and nonprofit leaders, a more excellent way to run a business. Visit growability.com for leadership, c...

Joshua MacLeod: If I can’t, as the leader of an organization, create a big, hairy, audacious goal, why do I expect anybody on my team to want to be at my organization? We don’t know where we’re going. Announcer: Welcome to the Growability Podcast, teaching business and nonprofit leaders a more excellent way to run a business. Visit growability.com for your leadership, coaching, c...

Joshua MacLeod: One of the immaturities in goal setting is that we create goals based on receiving instead of creating goals based on giving. The most successful businesses are those that figure out a way to meet a tangible need. Voice Over: Welcome to the Growability Podcast, teaching business owners and nonprofit leaders a more excellent way to run their business. This episode is the beginning o...

In this episode of the Growability Podcast, Joshua MacLeod and Bernie Anderson give an overview of the Growability model. 

The Growability® podcast is designed to teach business owners and non-profit leaders a more excellent way to run their business. This episode introduces your hosts Bernie Anderson and Joshua MacLeod.