The Grow and Convert Marketing Show

In this video, we dive deep into how to use Jobs to Be Done (JTBD) keywords for your blog content to drive higher conversions.  📌 What You'll Learn: - What are Jobs to Be Done (JTBD) keywords? - Examples of JTBD keywords - How to come up with JTBD keywords for your business - JTBD conversion data - Which JTBD keywords convert the highest. 💡 Don’t forget to subscribe for more content on SEO, cont...

Competitor keywords are the highest converting type of keyword in the pain point SEO framework. More on SEO conversion rates here: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/ We discuss: - Should you create landing pages vs. blog posts to target competitor keywords - Vs. Keywords and a more advanced strategy of going after vs. keywords - Alternatives Ke...

n this episode, we do a in-depth dive into what category keywords are and how to use them to drive more blog post conversions. In the reverse marketing funnel diagram that you can find in our blog post on Pain Point SEO , category keywords are some of the highest converting keywords. We explain how to identify which keywords would be best to target and share data on different ways to approach them...

Historically, we only updated blog posts to try to increase ranking positions. However, through that process of updating blog posts, we realized how much the actual writing of pieces matters. Specifically, we've been updating blog posts for two different clients that helped sell and position the product or service better and have seen conversion rate increases between 66%-950% per blog post. We sh...

A recent news story from someone that worked at Nike is making its way around Twitter and LinkedIn. The ex-employee claims that the loss of $25B has to do with Nike's focus on performance marketing instead of brand marketing. Marketers are taking to Twitter and LinkedIn to take sides:  "See, this is why you should focus on brand marketing" - Brand Marketer "No! Performance marketing still works"-...

Although we've largely moved away from doing episodes about our agency and have focused more on marketing strategy episodes, we made a commitment to sharing our growth journey and struggles as we go. In this episode, we'll share our stats for June and July - both new clients and churn - and we discuss the issues we're facing. Specifically: - How we're almost at capacity and how we're solving this...

We often get asked by prospects interested in working with us, "how long does it take to start seeing results from SEO and content marketing? It's not an easy question to answer because there are multiple factors that go into it: 1. What is the definition of results? 2. What is the conversion goal? Trials, demos, MQLs, SQLs, etc. 3. How many conversions are you already driving through other channe...

In this episode, we talk through how a content strategy evolves overtime. We break down content strategy into a 3-tier system to help you understand how the process evolves.  How a content strategy evolves: Tier 1: Testing ability and time to rank Tier 2: Scaling Tier 3: Maintaining/Defending rankings We share our thought process around how to test keywords and how to measure success throughout an...

In this episode, we debate why most companies shouldn't AB test. AB testing has become super popular over the years... Executives often want you to AB test every little thing to try to maximize the impact of all of your marketing efforts.  Devesh explains why for most companies, it doesn't make sense to AB test.  We share that reasoning and then we talk about what you should do instead of AB testi...

In this monthly update, we share our client count relative to our goal, our churn, how many leads we got in May and our general sentiment around leads. Then we share what marketing has and hasn't worked and how marketing differs for service businesses.

When you've identified a keyword or topic for a blog post, how do you get the arguments that go in your piece? We interview subject matter experts at Grow and Convert to accomplish this. In this video,  we share how we prep for interviews with subject matter experts, who to interview, and how to add differentiation in your articles when writing for SEO bottom of the funnel keywords.

Devesh and I debate whether we should focus more on how-to content on this channel because it seems to be what gets the most viewership and engagement. We reflect on the series so far, our overall goal of doubling the agency and discuss whether we continue the series as is, or we go down a slightly different path. If you've enjoyed certain episodes, please let us know which ones you've loved in th...

Your business is starting to grow and now you need more of a process around marketing... so you're thinking of hiring your first marketer. What is the right profile of the marketer you should hire? What should that marketer focus on in the first 90 days? How should they think about what marketing channels to focus on? What's a good budget to start with? We answer these questions and more in this e...

In this episode, Devesh starts off by sharing the two goals of the content pieces we write for clients. Then he shares examples explaining the differences between how we write articles vs. how most blog writers write articles. We dissect the differences in how we write blog post introductions, body copy and share why we think it's important to have subject matter experts make the arguments that go...

In this episode, we share where we are relative to our doubling the agency goal. Then we talk through what's been working from a marketing perspective and some of the operational challenges that we're anticipating if we keep growing this quickly.

In Episode 10, the episode about content strategies for new businesses, we shared that we were planning on doing a disruption story for one of our clients.  In this episode, we share who the client is (Mirascope.io), the article and talk through some decisions that were made when writing the story. Then we share a couple of other examples of disruption stories that we've produced for clients. 

Can SEO content also be "thought leadership content?" Many people think these two kinds of content are completely different. More specifically, that you can't share thought leadership type ideas inside of SEO content and get articles to rank. We share a different view. We think that SEO and thought leadership ideas do go together. In this video, we share multiple examples of thought leadership ide...

March was a challenging month for us. We had our first churn of the year- which was not a great way to start the month- however it ended on a positive note. We discuss the churn, some new clients, our lead numbers and then share some ideas for changes we're going to be making to our marketing. Enjoy.

LinkedIn influencer claims that: "Measuring the ROI of an individual piece of content (like this LinkedIn video, for instance) is not only a huge waste of time, it’s flat out not accurate. When it comes to “ROI”, focus on measuring the ROI of the *channel* instead of each individual piece of content." In this video, we break down why that argument is completely flawed.  We discuss how having the a...

In this episode, we discuss whether we should hire an editor to help scale writing operations. Devesh voices his frustration by spending so much time editing pieces -- most of his time in the agency is dedicated to editing and he feels like he doesn't have time to focus elsewhere. We propose the options of hiring an outside agency to help with editing, whether we should focus on hiring someone int...

In this episode, we share why we took a client with a new business and domain rating of only 0.5 (didn't even know this was possible). Then we share the approach we're taking to grow their business from the ground up with content. As part of the content strategy for this new business, we decided to create a disruption story for them. We talk about what the disruption story framework is, how we cam...

In this episode, we share our client stats for the month of February. We analyze the leads we've received, we share why we don't work with software development companies as clients and share some ideas on how we'd attack SEO if we were a software development company, and then we spend a lengthy time discussing if we should hire an editor. The main challenge going forward is that we need to free up...

Seven months into one of our engagements, the CEO asked us "when will the volume of high-quality leads start to go up?" The typical answer from most marketers is to say "I don't know" or "it depends," but we wanted to provided a more data driven answer. We knew that the client was likely 1-2 months away from seeing a big lift in the volume of leads due to where they were already ranking for high-i...

In Episode 7, we bring in a guest. David Klose, one of our content strategists, joins us to talk about his experience updating blog posts. More specifically, we discuss 2 client accounts that had declining results (both ranking and leads) and how there was a need to get rankings back up. David shares the approach he took on two different accounts to bring the accounts back from a low in the engage...

In Episode 6, we get recommended as an agency from a known entity in the startup space, but the prospect wants a service that we don't really offer. We debate whether we should create a new service offering to take on the new client. Content brand post: https://www.growandconvert.com/content-marketing/content-brand/ Timestamps: 0:00 Episode Preview 0:42 Doubling Agency Intro 1:00 Prospect approach...