The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

Episode 7 of The Google Ads Podcast with Fexingo. Lucas and Luna dig into the 2026 shift: broad match has become the default in Google Ads, but it's quietly draining budgets with irrelevant traffic. They unpack a real-world example—a mid-sized e-commerce brand that saw a 32% increase in spend but no lift in conversions after switching to broad match. Lucas explains the math: low-intent clicks, hig...

Episode 6 of The Google Ads Podcast with Fexingo dives into a growing concern among paid search advertisers: Performance Max campaigns. Lucas and Luna break down how Google's AI-driven campaign type can quietly take credit for conversions that would have happened via your standard Search campaigns. They discuss real data from a mid-market e-commerce client showing a 34% decline in Search campaign...

Lucas and Luna dive into the shift from keyword-first to audience-first campaign management in Google Ads. Using a real-world case study of a mid-size e-commerce brand that repurposed its first-party customer data into custom audiences and lookalikes, they break down how Audience Signal in broad match campaigns can slash cost per acquisition by 30% while increasing conversion volume. They explain...

Episode 4 of The Google Ads Podcast with Fexingo dives into the dirty secret of competitor click fraud and mistaken targeting in Google Ads. Lucas and Luna break down how paid search campaigns can accidentally display ads to rival businesses, wasting budget on irrelevant clicks. Using a real-world case from a mid-sized e-commerce brand that lost $12,000 in a single month to competitor clicks, they...

In this episode of The Google Ads Podcast, Lucas and Luna break down the true mechanics of Google Ads Quality Score—the 1-10 metric that determines your cost per click and ad rank. Lucas explains the three components: expected click-through rate, ad relevance, and landing page experience. They use a real-world example of a plumber in Austin, Texas, bidding on 'emergency drain cleaning' to show how...

Lucas and Luna dive into one of the most overlooked levers in Google Ads: negative keywords. They walk through a real example where a mid-sized e-commerce client was burning $4,800 a month on irrelevant search terms like 'free templates' and 'cheap alternatives.' Lucas explains how to build a negative keyword list from search query reports, and why broad match without negatives is a recipe for was...

Lucas and Luna kick off The Google Ads Podcast by zooming in on one number: the average cost-per-click on Google Search Ads in Q1 2026 hit $5.42. That single figure, up over 12% year-over-year, becomes the launching pad for a wide-ranging conversation about what has changed in paid search. Lucas unpacks the structural forces — auction competition, AI-powered bidding, and the shift to Performance M...