The Good Brand Podcast

Take a look at the article we wrote about running a brand workshop . 

We hope you enjoyed this podcast about brand mission, have a look at the article that kicked this discussion off.  Setting out your Brand Mission

Here's a link to the original article on the Good website. Why Brands need a Serious Brand Strategy . 

Here's the article that Chris wrote: Creating the vision for your brand.

Here's the article that inspired our podcast. Do you need a brand purpose?

The Brand Strategy is Business Strategy article on the Good website. All our other articles on the Good website are for your reading pleasure.  

Here's the article that Chris wrote: Sustainability Disclosure Requirements: What it means for brands.

A link to our brand definition example. The best article on the Internet: BRAND ONIONS! Our podcast where we talk about brand values. 

Here are some links to some articles mentioned in our cheeky podcast. Why content is more important than brand Content Strategy and Why You Need One

Article against brand love : Can't Buy Me Brand Love Article for brand love: How to make People Love Your Brand

Have a look at the article that inspired our podcast. 

A couple of reference articles that we talk through... Article on the Good Site.  Apple's Spring Forward event

HI EVERYONE! Here are the links that we mention in the podcast. An introduction to the Clarity Reports. The Clarity Report section on our website. What do you think? What are we missing? What do you want to know more about? We’re really interested in your thoughts. Let us know by emailing us at clarity@wearegood.com. Really, have a look and let us know. 

Here's a link to the article that Chris wrote: https://www.wearegood.com/articles/branding-algorithm Good, no?

No notes this week. Not really any chapters either. Do you use them? We'd love to know. Anyway, here's an article Chris wrote about luxury branding... Luxury Branding Should Just be Branding. Take care.

Here are the articles on the Good site that goes along with the podcast. Avoiding the Brand Bollocks Why Brand Onions Don't Work Enjoy, take care, and enjoy 2021. 

Recorded around the beginning of November 2020 hence the not overly topical US election chat.  We don't seem to have any show notes this time. But we've written a lot of digital and brand on the Good website . Take care of each other.   

The Good New Client Engagement Policy Blair Enns Let us know what you think about this podcast. Drop us a line at goodroundup@wearegood.com

We've got articles on the Good site for all sort of brand-related topics, here's one on content strategy . We also have a newsletter we send out once a month, much more professional than this carry on. We'd love you to sign up .   The nights are fair drawing in. Take care of each other. Baby, baby, baby, I'm your man.

Good Strategy/Bad Strategy Google's Messy Middle Report Stop The Digital Doing on the Good Website

Articles on the Good website: How many products does a brand need? Time to Review Your Brand Architecture Brand Architecture - Don’t forget the due diligence Defining your brand architecture - more information on Devro

Why brand onions don’t work  https://www.wearegood.com/articles/why-brand-onions-don-t-work The Choice Factory https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/ref=sr_1_1 Planning Dirty Academy https://www.planningdirty.com

You can read a quick article on the 5 points of brand leadership on our site. More on the Long and Short

Here are the links for this podcast, you're most welcome. Brand Building Basics 74% of sales go to the business that was most useful The Good Newsletter Signup Kerning the Gap

Kerning the Gap: https://www.kerningthegap.com On Twitter: https://twitter.com/kerningthegap On Instagram: https://www.instagram.com/kerningthegap On Facebook: https://www.facebook.com/kerningthegap On LinkedIn: https://www.linkedin.com/groups/8356469/