The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Let’s revisit the topic of prioritizing what matters and managing your time in a way that produces results AND protects your peace. Because both are equally important to me, and it’s taken a year of intense challenge and change to really drive that home for me. Let me share the 5 things that help me build efficient days that let me maximize my work time AND feel confident to close my laptop when t...

Experience isn’t a prerequisite for starting a business… But the willingness to learn and get uncomfortable is. And if you’re looking for proof-of-concept to stoke that entrepreneurial fire, let me direct your attention to the incomparable Alison Prince. From a scrap pile of arts and crafts supplies to multi-million dollar businesses, Alison proves over and over again what’s possible when you star...

Coco has taught me a lot about life in her two short years. By simply existing, she’s transformed who I am and how I want to show up. Even if you aren’t a mother, I promise this episode will hold nuggets of wisdom for you to glean from my blond, curly haired little girl. So Conley Kate, little Coco Bongo, happiest of birthdays to you. I’ll spare you the singing and instead choose to celebrate by t...

Seeing someone doing what they were so clearly meant to do with their lives makes me emotional, and Ali Stroker was so clearly meant to be on stage, entertaining, inspiring, and moving everyone who watches her. Ali Stroker believes our limitations can be turned into opportunities, and she continues to build a career on stage and on screen in face of those perceived limitations. This will be a conv...

Marketing isn’t just having a great offer — It’s the ability to POSITION your offer in a way that makes it not only irresistible to the right clients and customers, those people who without-a-doubt NEED what you’re selling, but also sells the value of what you’ve created in a way that clearly communicates its benefit and positions it correctly so people know if it was created with them in mind. So...

Valuing your products and services can feel like an abstract process. However, there are some key components of pricing and valuation that will shift the way you look at your offers -- whether they’re product or service-based -- and help you effectively put a value on your work that supports your overall brand strategy. I am thrilled to share the mic with Sari De to dig into pricing advice that yo...

If you’ve got a million ideas from your brainstorm sessions or a handful of opportunities showing up in your world, it can be downright confusing, and you may be tempted to just say “yes” to everything. You know, to see what works. That whole “spaghetti on the wall” idea throwing it to see what sticks. But before you jump into a new endeavor just because it seems shiny and exciting and lights up o...

Passive income is one of those things I could talk about for days on end because becoming a mom really reminded me why I decided to build my own business as an entrepreneur. I simply do not want to be on someone else’s clock, in someone else’s office, trading what could be precious family time for a predetermined amount of income. Creating passive income streams was the first real eye opener that...

So you want to start a podcast... Or you've already started one and you're ready to kick it up a notch and watch that download number creep steadily upwards. Regardless of what phase of the podcasting process you're in, this download of our growth strategies is meant to get you thinking about the free and organic ways to increase your reach and get your show into the ears of more listeners. Kylie...

We’ve all heard of an IQ test -- the evaluation of our intelligence quotient. But what about EQ? We can learn a lot from evaluating our emotional intelligence. My whole team recently started working with the incredible Tieko Nejon, an expert in the emotional intelligence space.  Part of her work with our team was administering an Emotional Intelligence assessment with a series of questions that re...

Let’s talk websites. There’s more to a great website than aesthetics. Bottom line, the user friendliness and user experience of your website is what will lead to conversions for your prospects.  If your website doesn’t make that initial impact or lacks clear messaging, if people can’t figure out how to work with or buy from you, or if there’s just too much going on, that’s potential for major lost...

The opportunity to monetize your platforms and work with your dream brands can be a game-changing career shift. When Mattie James reached out to share what she’s been working on as an influencer educator, I jumped at the chance to host this conversation.  Mattie James started her lifestyle blog as a passion project in 2010 and she’s since grown it into a multiple six-figure business, partnering wi...

It doesn’t matter what kind of business you’re operating, it doesn’t matter if you’re a solopreneur or have a team of 20, it doesn’t matter what kind of social media presence you have… The true power to harness your audience lies in email lists. Your email list offers you these opportunities for sweet and direct conversations with the people who are most interested in your brand and what you have...

It’s been over a year since the man of my dreams, my baby daddy, my husband Drew Kutcher stepped up to the mic for an episode of The Goal Digger Podcast. Time is flying! I invited him back on the show for a deep dive discussion about navigating business as it intertwines with our marriage. After almost a decade of being Mr. and Mrs. we’ve navigated through many different seasons of professional an...

No matter what kind of business you have, or want to have, one of the best strategies to figure out what your customers want from you is to ask. There’s an art to this process, and an artist I love to watch in action is Bethany McDaniel.  Now you may have heard Bethany’s name on the podcast before if you’ve been around here for a while. She was a guest back on New Year’s Day 2018. And her business...

Why aren’t email lists talked about like they’re the sexiest marketing strategy ever? Let me tell ya, email lists *are* sexy. My list drives insane profits for my business and without it, I wouldn’t be reaching and impacting the people I’m lucky enough to speak to via their inboxes each week. In this episode of the Goal Digger Podcast, Kylie is asking me alllll about email lists in a new way. We’l...

How often do you go back to your roots, where it all started? I did this the other day with the Goal Digger Podcast, rewinding all the way back to episode number two and my first ever guest on the show, Jen Olmstead. I wanted to invite her back on the podcast for another go-around, because so much has changed since that episode on November 18, 2016.  Jen Olmstead knows websites, and she’s one half...

This episode is not meant to give you all the answers. It’s not meant to sort life out after the tornado that swept through in the form of 2020. It is, however, going to give you some ideas to take the next two months and some changes to find balance and peace again and to focus on what you CAN control, if you feel you’ve lost control of this year. So whether you’re ready for a reset but don’t wan...

How old were you when you learned that your menstrual cycle had phases? And those phases, when tracked and studied on a personal level, can unlock some pretty mind blowing productivity and wellness changes? Were you *today* years old? Yeah, I spent most of my menstruating life not knowing anything in-depth about my cycle. We’ve had a period coach educator on the show before and it’s clear — you’re...

That big goal or dream you have? It’s actually the very thing that holds us back more often than not! Let’s focus more on the small, daily steps and actions to get you there because that is what will change your life. The only way to actually achieve your goals is to build systems that propel you toward them every single day. In this episode, we’ll talk about how to build these systems so that you...

Episode 400. FOUR HUNDRED. How is that number possible? The Goal Digger Podcast launched as a labor of love mixed with lots of hard work, topped off with the magic and kindness of each and every guest who volunteered their time to be part of my big podcasting dream.  I’m going back to episode one because I think it’ll be not only fun to look back on how this whole show started, but I’m also excite...

Does it get any better than talking social media, email list building, AND a little strategy?! This is basically like Christmas morning for me! In this episode, we’re delving into how they all go hand in hand and how to strategically use your social platforms to grow that email list. But first things first, why does this even matter? Why *should* we use social media to grow the list? After all, is...

Is it possible to prepare for the unknown as a business owner? What about the unknowns of becoming a mom and preparing your business for maternity leave? I am so excited for you to meet another one of my team members, Audrey Skelton, who is expecting her first little one at the end of 2020. We’re chatting through what it’s like to prepare for time away from work when you’re self-employed. Audrey h...

Welcome to the Goal Digger Podcast! In this space, everyone is invited to pull up a seat at my table where we get into real, refreshing, and eye-opening conversations about business and life and all the beautiful, messy lessons that come with it.  I’m Jenna Kutcher and I’m obsessed with all things business, marketing, numbers, and helping you navigate through both the messy and the magical seasons...

When we were talking about different ideas for the Goal Digger Podcast, one of the topics that came up was what this year has done to our stamina as business owners. So many people are coming close to throwing in the towel. And I get it, we were all tested in new and challenging ways this year. Maybe your marketing budget was slashed. Maybe you didn’t have one to begin with. Maybe what you were do...