The Glitch Report: The Original Marketing Botcast

In today’s episode, we discuss a recent survey that suggests that internet users are losing faith in traditional search engines. We also talk about how YouTube is now the most frequently used service for listening to podcasts and LinkedIn is rolling out comment impression counts.

In today’s episode, we discuss a recent report that reveals that 73% of marketers are now using generative AI, and that most consumers are okay with AI in advertising. We also talk about some changes YouTube is making to its advertising and Perplexity’s upcoming web browser Comet.

In today’s episode, we discuss recent research that shows that Google’s AI Overviews exhibit greater volatility compared to traditional organic search results. We also talk about how Microsoft is testing a new Bing feature called “Copilot Search,” which utilizes Copilot AI to deliver search results. Finally, we touch on Snapchat’s new brand suitability suite for advertisers.

In today’s episode, we discuss recent findings that show that ChatGPT referral traffic still only accounts for 0.1% of overall traffic to major publishers. We also talk about YouTube’s new Premium Lite tier and a study that shows that TikTok ads might be more effective than you think.

In today’s episode, we discuss Google lifting its fingerprinting ban, allowing advertisers to target users using IP addresses, device information, and screen resolution. We also talk about Instagram’s new Partnership Ads and X’s latest AI model, Grok 3.

In today’s episode, we discuss a recent office hours session held by Google’s Martin Splitt where he addressed whether incorporating audio versions of blog posts influences search rankings. We also talked about how you can now use Imagen (an AI image generator) to create Google Ads and consumers are avoiding certain brands over politics.

 In today’s episode, we discuss a recent study that shows how Google’s AI Overviews are changing SEO. We also talk about Meta removing audience types from Advantage+ catalog ads and OpenAI’s recent update to ChatGPT that allows it to discuss controversial subjects.

In today’s episode, we talk about a recent report that shows massive growth for TikTok Shop—so much so that they’re outpacing SHEIN and Temu. We also discuss how Instagram is testing a dislike button to help weed out harmful content. Finally, we touch on Reddit’s announcement that paywalls are coming later this year.

In today’s episode, we talk about the recent Google Business Profile reviews outage. According to Google it’s (mostly) resolved. We also discuss how Meta is now allowing rival ad providers on Marketplace and Duolingo’s viral marketing campaign that saw them kill off their beloved mascot.

In today’s episode, we talk about how TikTok is back in US app stores after Apple and Google got assurances they wouldn’t be penalized for offering the app. We also discuss Reddit’s Q4 report which shows growing revenue but a shrinking US user base. Finally, we cover a new AI video tool for YouTube Shorts.

In today’s episode, we talk about a recent report that says that Microsoft Ads is having issues with click farms and invalid traffic. We also discuss how YouTube citations in AI Overviews have jumped over 25% and OpenAI’s Deep Research will soon be available to free and Plus users.

In today’s episode, we talk about a recent study that shows that AI-driven traffic converts better than traditional search traffic. We also discuss data that shows that TV is now YouTube’s top viewing method in the US and how Google will start automatically creating shorter versions of your video ads starting March 10th

In today’s episode, we talk about Perplexity’s unique strategy during the Super Bowl. Instead of paying for an ad spot, they held a contest—and it paid off big time. We also talk about TikTok becoming the most downloaded app in January and the Google Business reviews outage.

In today’s episode, we talk about yesterday’s Super Bowl ads. Did advertisers play it too safe? We also discuss a recent report that shows that YouTube viewers gravitate toward longer videos, despite the platform’s heavy investment in shorts. Finally, we look at Open Deep Research, a clone of OpenAI’s research tool that was built in just 24 hours.

In today’s episode, we talk about Google’s Q4 results which show their ad revenue is slowing. What could be causing this? We also discuss a recent report that reveals AI Chatbots are driving more web traffic than you think. Finally, we touch on how Instagram is testing an option to rearrange your profile grid.

In today’s episode, we talk about the new AI-driven model that evaluates landing pages linked to ads. Basically, if your landing page doesn’t provide a good experience your ads could get demoted. We also discuss a recent study that shows Threads is getting more engagement than X and OpenAI’s upcoming Super Bowl ad.

In today’s episode, we talk about recent data that shows Google rankings were more volatile in 2024 than previous years. We also discuss a study that reveals “buy now, pay later” offers lead to increased customer spending and how LinkedIn video views are up 36%.

In today’s episode, we talk about the announcement from the US copyright office regarding AI content. Can it be copyrighted? It’s not a simple “yes” or “no” answer. We also discuss Meta adding an AI label to their ads and how Instagram hashtags don’t mean anything anymore.

In today’s episode, we talk about the announcement that ChatGPT’s o3-mini is now free. o3-mini excels at science, math, coding, and much more. We also discuss a push by astronomers to ban space advertising and how TikTok has held on to 90% of their US traffic despite being pulled off app stores.

In today’s episode, we talk about how marketers are starting to buy TikTok ads again, but doing so cautiously. We also discuss some major milestones hit by Bluesky and Threads, and how organic social is making a big comeback.

In today’s episode, we talk about how this year’s Super Bowl will be full of ads for AI products. We also discuss a recent report that shows that businesses are spending more on online customers but seeing a drop in conversion rate. Finally, we dive into Google’s latest release: Meridian.

In today’s episode, we talk about early impressions of DeepSeek, the newest AI tool. Could it actually be better than ChatGPT? We also discuss how Netflix ads have hit $4 billion in revenue and it turns out popular business news source Quartz has been quietly publishing AI-generated news articles.

In today’s episode, we talk about how video shopping platform Flip is seeing a massive influx of ex-TikTok users. We also discuss how marketing giant HubSpot is seeing a massive decline in organic traffic and Bing is testing a new way to differentiate between organic and paid results.

 In today’s episode, we talk about how Threads is currently testing ads in the US and Japan. Will you be getting a new paid marketing channel soon? We also discuss DeepSeek, an open-source AI model designed to rival ChatGPT, and Google’s crackdown on fake reviews.

In today’s episode, we talk about how Instagram’s Adam Mosseri dropped some insights into how to navigate the algorithm and maximize reach. We also discuss OpenAI’s new Operator, which is essentially an online personal assistant. Finally, we touch on some important updates to Google’s Performance Max ads.