The Glint Standard

Send us Fan Mail Our podcast's title is "The Glint Standard," but what does the Glint standard really mean to us? As we launch into the new year, as well as celebrate our 20th anniversary, we dive into what we mean when we talk about our standard as an agency. Upholding the same standard since our agency's start has not always been easy, but striving to provide top quality serv...

Send us Fan Mail Technology, processes, and systems, oh my! The systems we have in place are to help us execute, help us get organized, and to make sure we hit those important deadlines. Sometimes, we spend so much time trying to get ourselves organized it ends up hindering our workflow. The more complex our systems get, the more time we spend organizing than getting work done. In this week's...

Send us Fan Mail The educational gap between college and the workplace is clearly visible. Thinking on your feet, honing those soft skills and the pace at which we work are all crucial factors within our industry that are untouched in school. In this episode of The Glint Standard, we discuss how we can bridge the educational gap that will set people up for success.  Join the conversation and tell...

Send us Fan Mail 'Tis the season! Since we are launching into the holidays, this week we discuss why holiday marketing is so crucial. It's important to consider the past year, and knowing that covid-19 has changed buying patterns will get you further than you think. Now more than ever, holiday marketing allows businesses to captivate an audience who is more ready to purchase. So make tho...

Send us Fan Mail It's no secret the advertising industry is obsessed with the younger generations. We worship the altar of imagination and align creativity with the youth. The root of ageism in advertising is making assumptions and is a common idea that the older staff are maintaining boundaries while the young are breaking them. So how do we overcome this? By having these conversations, we c...

Send us Fan Mail Every industry has trends of their own, whether in retail, finance, marketing, etc. As a business, it's important to know how these trends and cycles affect you and can leave a devastating impact if you don't pay attention. In the advertising industry, a trend we often see is the seven-year cycle, where clients switch between hiring internally or externally to handle the...

Send us Fan Mail Due to advancements in technology, the measurement of success, or failure, is made available rapidly. With that, society has become accustomed to having results instantly. So how can we gauge ROI in a world where patience is thin? Of course, we have an answer. In this episode, we discuss all ROI types and what that looks like in regards to marketing.  Want to have your questions a...

Send us Fan Mail Knowing your goals early and what drives those forward will always set you up for success. What will also set you up for success is having influencers in your life who have the same passion and commitment to their goals as you do. Whether that be a friend or a coworker, surrounding yourself with influential people will challenge you to be the best version of yourself. In this epis...

Send us Fan Mail The company you know of today is not the same company it was before. Change in leadership plays a major factor in your company's direction, which is why it's crucial to have a succession plan. Ensuring your company's successor will make the right decisions to help move your business forward can be a daunting task. In this episode of The Glint Standard, we take a mor...

Send us Fan Mail When you walk into our office, we have a variety of blue vases. Why? In this episode, we discuss the importance of the blue vase to our office and the story behind them. Blue vases are significant to Glint because it means understanding what it takes to be a go-getter. Go-getters are not order-takers, they're problem solvers, something this business knows a great deal about....

Send us Fan Mail When is it okay to decline work, and how does this affect your business? In an industry as competitive as ours, it is important to identify clients and opportunities that might not fit your business. Do they see the value in your work? Can your company deliver what the client wants at the highest quality? In this episode, we discuss all the factors that come into play when decidin...

Send us Fan Mail Most marketers struggle to maintain a healthy balance between their work life and their personal life. The pressures of leadership often only further blur these lines. Today we are talking about keeping the two separated. With over 20 years of experience running an agency, our leaders discuss helpful tips for any marketers who struggle with the line between work and personal getti...

Send us Fan Mail How all of your marketing efforts connect and work together to enhance each other is the base for an integrated marketing strategy. Doing individual campaigns can bring success, but coordinating multiple efforts to accomplish a goal further bolsters each campaign. On today's episode, we discuss the importance of having an integrated marketing strategy and ways to think about...

Send us Fan Mail What's it truly mean to be a problem? Have you ever thought about how problem-solvers affect your bottom line? In this episode, we analyze all angles of how problem solvers can impact a business and what qualifies someone to lead through providing solutions. If you are looking for your step-up in your company or agency, being the go-to solution maker may be the right path.  S...

Send us Fan Mail Should full-time marketers and designers freelance on the side? We know everyone likes having a little extra cash on the side, so on today's episode, we discuss how freelancing affects your position, clients, and your work full-time. Get the employees and agency owner's perspective. We also go over some suggestions on policies for your agency to consider.  We want to hea...

Send us Fan Mail What's the difference between a typical agency and a specialized agency? Does focusing on one industry help or hurt the clients of the agency? We dive into the reality of the pros and cons of both mentalities. Join us in our discussion and provide us what you think about how these two very different structures benefit or hurt the people they want to help most. Email us your t...

Send us Fan Mail As Summer approaches, many college students are starting to seeking out new opportunities to better themselves through "real life" experiences. But what should these young minds be looking for during their search? What should they expect when they get there? How can they ensure they absorb as much information as possible? We answer all of these questions and more during...

Send us Fan Mail The next step in your marketing outreach should be personalized messages. Relating to your audience and providing them a one-to-one touchpoint dramatically improves your results with minimal effort. Today we discuss ways to implement personalized marketing to existing marketing strategies and the best practices for ensuring your message is connecting with the right people in the r...

Send us Fan Mail Everyone is feeling the effects of COVID-19 and working from home, but what does it mean for business owners and employees? In today's very special episode, we provide insights for business owners, managers, and their employees on how to thrive while working out-of-office. Want to have your questions answered? Email us at agency@theglintstandard.com Support the show

Send us Fan Mail In today's market, it takes more than one touchpoint to make a connection and get a sale. With the introduction of remarketing and retargeting, the process for reaching ideal buyers as been made a whole lot easier. It's not a simple process to get started, but the cost-per-results when you implement an integrated marketing strategy across multiple touchpoints has signifi...

Send us Fan Mail Video marketing is one of the most cost-effective methods for reaching nearly any target audience. As we move into 2020, video production, advertising, and content planning should be at the top of every marketing director's mind. In today's episode, we dive into the complex world of YouTube advertising with our resident expert, Ryan Noel, who has years of experience work...

Send us Fan Mail Being part of an advertising agency has its benefits. The struggle of working so closely together, though, especially a small agency, is keeping your personal-life and work-life separated. In this episode, we explore how employees can overcome adding some of their personal life into their work without taking it too far. We'll give helpful hints from an agency veteran's p...

Send us Fan Mail Taking your Facebook advertising further than just boosting a post is nearly a necessity in today's competitive digital market. So what steps should you or your agency be taking to ensure you reach the right people at the right time? In this episode, Ryan, an expert in social marketing, takes a deeper dive into how to advance your Facebook and Instagram advertising without br...

Send us Fan Mail Go beyond the basics and discover small adjustments you can make to advance your PPC and Search strategies. Touching on platforms and how we think about these strategies for our clients can help you advance another step with your digital marketing. Support the show

Send us Fan Mail What is a logo, and how does it reflect your brand. In this episode, we discuss how a logo is not your brand; it is a mark that represents your brand. This common identifier is often confused as being the brand. We will dive into the misconceptions of what a logo is and define how it should be viewed. Support the show