The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

This week on the Get Paid Podcast, it's just you, me and Facebook ads as we chat about why adding Facebook and Instagram ads to your marketing toolkit can help you grow your reach fast. Tune in for the reasons I think you should learn how to leverage Facebook ads sooner rather than later.   If you surveyed your list, you'd be shocked at how few people actually know about your offer. So what's the...

Monica is a professional blogger and Pinterest marketing expert. She has an MBA degree in finance and marketing, and blogs at Redefining Mom, a site for helping women thrive in motherhood and business. She spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with large brands like Microsoft, HP, and Cisco. Now, she provides online marketing education to...

Tony Rulli is the lead strategist for all paid marketing campaigns at Intentional Spark, including Facebook Ads, Adwords, and web retargeting. He's also a friend, and one of my go-to people to talk shop with.   SO, this week on the Get Paid Podcast, we're doing something a little different. Instead of diving into Tony's backstory (been there, done that), we're swapping notes on tripwires. Tune in...

Brittany Berger is a content marketing consultant and the founder of WorkBrighter.co , a digital media company that helps productive unicorns go beyond working smarter to a version of productivity that makes room for "unproductive" things like rest, self-care, and fun. She started Work Brighter after 5 years of running content marketing in high-stress startups that prioritized hustle, growth, and...

Abagail and Emylee founded Think Creative Collective just months after meeting each other online. What began as a conversation over wine on Abagail's office floor transformed into building a community and business that had ridiculous goals, dreams, and ideas. Together they built a multi-six-figure business in under 12-months by helping thousands of creative entrepreneurs build a soul-fulfilling an...

Sarah Noked is an Executive MBA graduate, Certified Online Business Manager® and Digital Marketing Strategist with more than 10 years' business experience in the online space. Her agency helps online entrepreneurs conquer their growing pains to scale the team-based business of their dreams – with systems, processes, automation, and smart delegation. When she's not working in her agency supporting...

Prerna and Mayank Malik are the founders of Content Bistro ( www.contentbistro.com ), a conversion copywriting agency. They are the creators of Profits on Tap ® - the premium program for service providers who want an #easybakescale approach for their businesses. They live in India with their daughter, Manini and when they aren't working on launches with clients or on profit optimization with servi...

Wahida Lakhani is the founder and Lead Strategist of Brands Are Stories. Wahida cut her teeth in the tech startup and agency space where she worked with Fortune 500 companies and household name brands to sort through their social analytics and unearth profitable insights. She then founded Digital In The City, where she managed over $1 million in ad spend for clients in some of the most competitive...

Hailey Dale is a certified content strategist and founder of Your Content Empire, where she partners with small business owners who are over the 'shoulds' and ready to build their content empires – their way. Through her programs, agency, and award-winning, tell-all blog, she's helped thousands of entrepreneurs create smarter content that regularly delights them and their customers while growing t...

Lauren Caselli owns a strategic event planning and marketing firm that provides digital entrepreneurs, mid-sized tech companies, and venture capital firms with streamlined, done-for-you solutions for their most important gatherings, product launches, and in-person, client-facing experiences. Lauren also is the founder of the 8-time sold out Boss Lady Bash, a community event for female small busine...

Janelle Allen is a Learning Designer and serial entrepreneur who believes that every company is in the education business. For the past ten years, she's worked with corporations such as Pearson Education, Potbelly Sandwich Works, Starbucks, and Apple to create training and online courses, using principles of adult learning and design.  On this week's episode of the Get Paid Podcast, Janelle joins...

There's so much we can learn from other people's journeys, so I wanted to end this season of the Get Paid Podcast sharing a little bit about my own business-building journey and some of the mindset shifts and realizations I've had about being a business owner. Most of them are recent, others have been percolating for a few years, but I believe all of them are going to help me (and hopefully some o...

Becca Tracey teaches solopreneurs to build a business that helps them finally live their dream life (of working without pants and never setting foot in a crappy cubicle again).  As the head/only honcho at The Uncaged Life, she works with online business owners to get clear on their brand message, create packages that sell, and helps them learn what it actually takes to get and keep clients.    Tod...

Becca Tracey of The Uncaged Life makes business look ridiculously effortless. (I'm serious - it's ALMOST annoying.) That's what happens when you find your perfect target market coupled with a system that helps those same people get results. But what kind of list size do you need to run a group coaching program 4-5 times a year? How do you price it? And how do you get referrals without an affiliate...

An award-winning screenwriter, business strategist and the creator of Story School, Jamie Jensen has helped over 700 entrepreneurs increase their sales by up to 900% with the power of effective storytelling. Prior to helping business leaders connect deeply with their audiences through copy, video, and talks, she worked in story development in Hollywood, assisting writers in both film & television....

Copywriting, in any sense of the word, is something that most business owners need to be good at. Whether you're writing website copy, PR copy, or Facebook ad copy, copywriting is an integral part of every business. Our guest today is an award-winning writer who has massive experience and skills in writing copy for clients that add personality and flair while improving their conversion rate and dr...

Gwen Castleberry is a certified OBM and has been working as a VA/OBM since 2013. She helps online entrepreneurs bring structure and flow to their businesses through project management and systematization. Having worked in a variety of jobs from selling corn on a farm to teaching college classes, Gwen firmly believes that it doesn't matter what industry you're in. What matters is providing value an...

Melanie Miller teaches women how to create Profitable, Liveable, Loveable businesses (without fear or guilt). Over the past 9 years, Melanie has helped over 6000 people build more sustainable businesses through the Profit Lovers community.   Now she's back on the Get Paid Podcast to talk about how her business has changed, the numbers that every business needs to keep an eye on, making a profit on...

Failed launches. Products nobody wanted. A membership site with costly backend problems.   Business coach Melanie Miller was so broke she couldn't pay for a course that could save her from mistakes, so instead she taught herself with a whole lotta trial and error. Now she makes money in her sleep with the coveted evergreen launch model and two online courses. In this episode you'll hear: -- How Me...

Jessica Kupferman is the co-founder of She Podcasts and the Podcasting School for Women, who has been featured on The Social Media Examiner, Entrepreneur.com, TMZ, and Entrepreneur On Fire and many more. Jessica is a connection and influence consultant who helps content creators go deeper with their audience and connect, in order to create greater influence as a business strategy.    Now she's bac...

Today on the show, I had the pleasure of interviewing one of my favorite people in the podcast world, and the person who inspired me to begin the Get Paid Podcast : Jessica Kupferman. Jessica is the host of the Lady Business Radio podcast and co-hosts the She Podcasts shows with Elsie Escobar – a show dedicated to helping women podcasters learn more about podcasting. Jessica allowed me to drill he...

Shenee Howard started her business at the tender age of 22. Over the past 7 years, she has worked with hundreds of businesses and built over 30 digital products and classes for women. Now, she helps business owners creatively name, explain and profit from the work they love to do.   Shenee's back on the Get Paid Podcast to talk about being 'worksexual', taking a paycut to pursue a passion project,...

Brand strategy and brand copy is incredibly important in our businesses. Our brand image, design, logo, as well as the copy we produce can often send subliminal messages to our readers, clients, and potential customers about who we are, what we do, and why they should work with us. In today's episode, I talk with Brand Copy Strategist Shenee Howard about her view points on brand copy, style, strat...

Maggie started her first business at the age of seven and has been setting up small businesses ever since. A communications strategist with more than 20 years of experience, Maggie has made a career of working in and running small businesses. While she's worked with some of the world's biggest brands, she's always rooted for the scrappy underdog.   Maggie owns Small Business Boss and Scoop Studios...