Erica Seidel

The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS

Business EN ↓ 57 episodes

The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.For our sixth season, we're focused on the race to reduce risk when it comes to a match between a company and a CMO. How can you find out what you need to find out – BEFORE saying yes – so that you make a match that sticks and flourishes? Join me, Erica Seidel, for The Get. You will learn a ton. The Get is a production of The Connective Good, the executive search practice focusing exclusively on recruitin...

Author

Erica Seidel

Episodes

What Private Equity (PE) Investors want from Marketing Leaders 30.01.2020 25:31

Prital Kadakia leads the Growth team at Serent Capital, helping portfolio companies to scale up, drive results, and find the right leadership talent. As a sales and marketing expert at a PE firm, Prital’s work with portfolio companies spans sales force effectiveness, pricing, operational efficiencies, strategic partnerships, strategy development, procurement, and digital marketing. In this episode...

How CMO Candidates Choose CEOs 29.01.2020 23:32

Erica Sheehan is a cybersecurity marketing whiz and the VP of Marketing at Guardsquare, a Belgian mobile application security company that she is helping to expand to the US market. Aside from stints at Novell and Oracle, Erica was most recently VP of marketing at ObserveIT. During her tenure, the company quickly grew 4X and was recently acquired. Erica is a great example of a marketing leader who...

How B2B SaaS CMOs Should Build their Marketing Teams 24.01.2020 27:45

In this episode, Erica calls on Drew’s experience as a marketing leader to talk about shepherding a marketing organization through hyper-growth, how to get beyond interviews, and how to get insights into candidates’ behavioral profiles to build high-performance marketing teams. As the first marketing lead in a legacy business that did not have a history of organized marketing, Drew has not just tr...

How CEOs can find CMOs who can lead Growth 23.01.2020 25:12

David Badler is a Partner at Susquehanna Growth Equity, leading the value creation practice. He partners with CEOs and their teams to accelerate growth by collaborating on key strategic, go-to-market, talent-related, and operational areas. The fund has invested in 55 companies and has over 30 active portfolio companies, of which about 20 are B2B SaaS companies. In David’s words, “My job is to help...

How to Find Marketing Talent for Hyper-Growth SaaS Companies 15.01.2020 30:26

Mike and Erica discuss the challenges and opportunities of building marketing teams at a hyper-growth company. Expanding from 65 to 500 people. Onboarding 50 new hires per quarter. Growing 50% YoY, A marketing team that’s getting bigger and stronger each quarter – if that’s not hypergrowth, then we don’t know what is! We talk about how the role of a marketing leader grows and changes as the compan...

What are the Qualities of a Great Chief Marketing Officer 15.01.2020 28:43

Julia Stead is unique as a B2B SaaS CMO because she defies the stats about the average tenure of B2B SaaS marketing leaders -- Julia spent over 7 years climbing the marketing ranks at Invoca before Erica placed her as CMO at Allocadia. (In case you were wondering, the average tenure of a CMO for a technology company is under 2.5 years - in SaaS companies, it's usually lower. In Silicon Valley, the...

B2B SaaS Marketing Talent Podcast: Get to know ‘The Get’ with Erica Seidel 14.01.2020 23:41

Erica Seidel, founder of The Connective Good, SaaS Marketing Talent Whisperer and your Host on The Get, helps navigate one of the most important – and challenging - decisions you will make as a B2B SaaS business leader - finding and keeping the best senior marketing talent. If you are a B2B SaaS business leader, then you probably know that The average tenure of a CMO for a technology company is un...