The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS

Joe Sawyer , CMO of Flashpoint, joins Erica to share his experience and advice for how CMOs can talk with their Boards about their AI initiatives and their ROI. You'll hear about: How getting the AI dialogue right with your Board can help you overcome some of the problematic ways that CMOs have communicated with Boards in the past Anticipating the questions your Board will ask about your AI initia...

When you look at the CMO role across hundreds of B2B tech companies, what themes emerge these days? In this episode of The Get podcast, host Erica Seidel talks with Matt Selheimer , VP and Research Director for B2B Marketing Executives at Forrester.  You'll hear about the top themes that have emerged in The Get this season. And you'll get a sneak peek at new Forrester research dedicated to CM...

In this episode of The Get , host Erica Seidel explores how AI-native marketing orgs are shaping up with guest Kady Srinivasan . Kady is CMO of You.com , the enterprise AI productivity platform that powers agentic workflows that deliver measurable business results. She previously held top marketing leadership roles at Lightspeed Commerce, Klaviyo, and Dropbox. She has been part of three IPOs. From...

In this episode of The Get , host Erica Seidel talks with Monica Ho , CMO of SOCi, the leading AI-powered marketing platform for multi-location businesses. Monica reflects on her CMO journey as revenue has grown from ~$10MM to ~$100MM. She gets real about how she has built her adaptation muscles and her boardroom voice, and she shares how AI and efficiency have reshaped her org chart and choices....

How do you not only keep up with seismic changes as a SaaS marketing leader but also proactively confront them? In this episode of The Get , host Erica Seidel of The Connective Good talks with Wanda Cadigan , SVP of Marketing for Cloudinary.   Wanda shares how she delivers on the 'supply chain of revenue' in an environment where AI has joined the buying committee. From growing organic tr...

How are PE-backed environments unique for SaaS CMOs? And what's the difference between the CMOs who flourish in PE-backed companies and those who flounder? This episode is required listening for any current or prospective CMO in a PE-backed company. This week on The Get , Erica Seidel dives into the nuances of marketing leadership in PE-backed B2B SaaS orgs with guest Julie Zadow , Growth Marketin...

In this episode of The Get , host Erica Seidel explores the changing landscape of SaaS marketing organizations with guest Jay Roxe, CMO at Inriver. You'll learn about: "Firing your tech stack" in order to re-imagine the marketing org and how marketing gets done Leveraging AI for everything from last-mile content customization to product marketing to building authority in situations where prospects...

In this episode of The Get , host Erica Seidel and guest Ashley Deibert, CMO of Marigold, candidly discuss the realities of leading marketing in today's SaaS landscape. Ashley shares how she's navigated seismic shifts in marketing org structures, budget realities, and the CMO role itself, all while keeping alignment at the center of her approach. You'll learn from her perspective on: How to b...

This episode kicks off the 7th season of The Get podcast. Host Erica Seidel introduces this season's theme, which is about how SaaS marketing orgs are changing, in both seismic and subtle ways. We share a deep dive with guest Claudia Lee. Claudia is a CMO with a unique background in both partner marketing and product marketing. She spoke at a rare moment of reflection while transitioning from a CM...

In this episode of The Get , we highlight key insights from this season of The Get , which is all about the race to reduce risk in CMO recruiting. Host Erica Seidel and her guests delve into the intricacies of how CEOs and CMOs at B2B SaaS companies can make more-informed decisions before saying yes to each other. Whether you’re hiring a CMO or looking to step into a new CMO role, you will learn a...

On today’s episode, Erica talks with Gary Survis , an Operating Partner with Insight Partners. Erica and Gary discuss how the strongest CMOs limit risk when transitioning into new marketing leadership roles: They stand out by demonstrating credibility, collaboration, and curiosity. They're aware that what you don't say in an interview is just as important as what you do say. When interviewing, the...

In this episode of The Get , host Erica Seidel discusses the intricacies and challenges of hiring CMOs in B2B SaaS companies. She highlights why the CMO role is particularly tough to fill, the high stakes involved, and the common concerns among CEOs and investors.  Erica is joined by Peter Mahoney , Chief Commercial Officer at GoTo and author of The Next CMO . Peter has been a GM, CMO, CEO, a...

In this episode of The Get , host Erica Seidel explores the theme of managing risk in CMO recruitment, specifically cautioning against over-relying on a candidate's experience with a particular scale journey. Erica discusses the potential misconceptions and pitfalls when hiring marketing leaders based on their previous successes in scaling companies.  While such experience can be beneficial,...

A good leader evolves over time. A CMO’s perspective will shift as they go from first-time CMO to repeat CMO, or to CRO or CEO. As they build experience, they are able to sidestep common pitfalls and react more efficiently to new challenges. At the same time, their perception of risk in a role evolves as they get more exposure. There's an 'arc of caution' that CMOs often go through, from being ope...

In this episode of The Get , host Erica Seidel explores the crucial role of decision-making in CMO recruiting. Erica shares common traps in decision-making, such as over-trusting someone else's due diligence, over-estimating an appetite for transformation, falling in love with someone's former company without looking at their specific contribution to it, and falling prey to confirmation bias, to n...

The best CEO/CMO matches are ones where, BEFORE day 1, both sides collaboratively, intentionally, and explicitly surface the challenges they will face together and how they will overcome them together. That's not as easy as it sounds, though!  In this episode of The Get , host Erica Seidel dives into the complexities of hiring CMOs in B2B SaaS companies. Drawing from her 13 years of experienc...

In this episode of The Get , host Erica Seidel delves into what it takes to excel at networking and effectively work with recruiters, exploring programmatic ways to engage with professional networks. Erica discusses the best questions candidates ask recruiters and the importance of developing a personal Board of Advisors. She also explains the role of executive search professionals, differentiatin...

Welcome back to The Get ! It's Season 6 and the theme this season is 'The Race to Reduce Risk in CMO Recruiting.' We look at risk from the perspective of hiring and the perspective of getting hired. In this first episode, host Erica Seidel shares: How CMO candidates can find out what they need to find out BEFORE saying yes so they can move forward wholeheartedly How to make efficient use of interv...

Erica Seidel, the host of The Get, provides an overview of the key themes from this season. Erica runs The Connective Good, the executive search practice that specializes in placing CMOs and VPs of Marketing for B2B SaaS companies. She is known for recruiting the ‘make money’ type of marketing leaders, not the ‘make it pretty’ ones.  This episode serves as an executive summary of the learning...

Sandra Lopez is a marketing dynamo who has been in marketing leadership and general management roles in many of the world's biggest and most influential tech companies, like Adobe, Intel, and Microsoft. She recently served as co-chair for the World Economic Forum for Augmented Reality and Virtual Reality. She also serves on the Board of Directors for Junior Achievement USA and PureRED, she's an ad...

A good CMO/Board relationship entails both giving and getting. Elana Anderson talks about putting Board members at the center of marketing initiatives by making bold asks of the Board to add value to customers and prospects. She also talks about the anatomy of a successful CMO/Board interview. Elana Anderson has been the CMO for Veracode, Vidyo, and Salesforce Commerce Cloud. She reflects on her e...

Hear two SaaS marketing leaders from PE-backed companies discuss their hard-won learnings on working with Boards.  You'll learn about: The relative importance of the 3 C's – Context, Content, and Confidence – when interacting with the Board How Boards tend to respond to certain marketing terms with open arms (ICP, personas, ABM) and other marketing terms with shaking heads (hint: brand!) The...

Listen to the honest dialogue between a CMO and her Board member, who have managed to forge a fruitful partnership together. Jen Pockell Dimas is Chief Marketing and Experience Officer for Telarus, the global technology solutions brokerage. Evan DeCorte from Columbia Capital is a Telarus Board member.  You'll hear about: How investors can have reptilian brains – focusing uniquely on Big V val...

Chris Fountain is an Operating Partner with Frontier Growth, the PE firm that invests in B2B SaaS companies in scale-up mode. He has been a GTM leader, a CEO, and a Board member. In his role, he collaborates with multiple CEOs and CMOs both inside and outside of the Boardroom.  You'll hear about: What it takes to be a successful operating partner for a PE shop (Spoiler alert: Be able to be no...

Kelly Ford Buckley has a career many CMOs dream of: She is a marketing leader who became an investment partner, developing a platform to accelerate and scale growth across Edison Partners ' portfolio of companies. She then broadened her role into general partner and COO for the firm. Since she's been in the marketing leadership seat and she's been on several Boards, she is uniquely qualified to ta...