Eleanor Mayrhofer

The Germany Expat Business Show

Business EN ↓ 44 episodes

A podcast that shares knowledge, stories and inspiration for anyone starting, running or growing a business as a non-German in Germany.

Author

Eleanor Mayrhofer

Category

Business

Podcast website

thegermanylist.de

Latest episode

Oct 8, 2025

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Episodes

Should You Start A Side Hustle in Germany? 01.04.2024

Like the show? Have a burning question? Send a text? Time for another episode of The Germany Expat Business Show Mailbag! This time I’m sharing a question from Nutan Jaeger. Nutan is a trained architect turned writer who moved to Munich with her German husband. She was laid off from her job and has worked as a freelancer in Germany before but always stayed under the mini-job level and making enoug...

From NYC to Berlin and Crushing it in the Insurance Business with John Ismailoglu 18.03.2024

Like the show? Have a burning question? Send a text? It was a thrill when John Ismailoglu cheerfully accepted my request for a podcast interview. He is hands down one of my favorite LinkedIn follows, posting about - of all things - Insurance!  A fellow American born and raised in NYC, John is a ‘4th culture’ person with a family story that spans Turkey, Bulgaria, the U.S. and now Germany. With clo...

Mastering the Art of Leadership as a Munich Transplant with Gretchen Nemechek 05.03.2024

Like the show? Have a burning question? Send a text? Leaving the warm beaches of California for  Munich? Gretchen and her family did just that. The result is an inspiring story of her career evolution from a CMO in the B2B software industry to business founder and entrepreneur. In this conversation Gretchen and I talk about  the whirlwind of relocation, unexpected career detours and the growth tha...

Mailbag: How Do I Get More Clients? 19.02.2024

Like the show? Have a burning question? Send a text? A subscriber to my newsletter asks the eternal question: How do I get more clients? I share my response. Links mentioned in this episode: 4 Thrilling Things That Suddenly Happened When I Committed to a Niche How to Find Clients Online with Enjoyment and Ease How to Grow Your Business Online (newsletter) You can find this episode and all episodes...

Giving Migrant Entrepreneurs a Boost in Germany's Tech Scene with Laila Zohaib 05.02.2024

Like the show? Have a burning question? Send a text? Laila is a Startup Coach from Stuttgart, who wants to create a safe space for migrant founders in Germany through the community empowerment project ‘ The Migrant Accelerator ’. She loves to talk about lived allyship and inclusion for investors and corporates. She is also the host of The Migrant Accelerator Podcast . TMA sounds like a fun place t...

How to go from Ausländer Employee to Successful Company Owner with Ranjit Venkatesh 22.01.2024

Like the show? Have a burning question? Send a text? Imagine uprooting your life and moving to a country where you don't speak the language to chase a dream. That's precisely what Ranjit did when he left India for Germany, and his journey is nothing short of remarkable. In our heart-to-heart, Ranjit, a seasoned entrepreneur, walks us through his challenging yet rewarding path from a lang...

Cold Calling in Broken German to a 7 Figure Business with Dan Norenberg 08.01.2024

Like the show? Have a burning question? Send a text? Dan's journey of transforming into an entrepreneurial powerhouse is a real inspiration and a living demonstration of the good old American 'Can Do' spirit. He shares candid tales of his early days grappling with language barriers and the incredible stroke of luck that led him from the doing research at the U.S. consulate with a ba...

What's your Magic? Exploring her German Roots and Becoming a Brand Expert with Karina Weber 11.12.2023

Like the show? Have a burning question? Send a text? In this episode I talk  to  Karina Weber, also known as the Brand Architect. We talk about her journey from Canada to Germany,  where she built a flourishing marketing business, specialized in branding and carved a niche within female, service-oriented businesses struggling with branding issues.  Karina shares insightful nuggets about her unique...

From odd jobs in Berlin to successful sales expert with Penny Blackmore 26.11.2023

Like the show? Have a burning question? Send a text? Imagine taking a leap of faith, moving to a new country, and building a successful business with no university degree in hand. This was the journey of Penny Blackmore, a sales and marketing consultant who transitioned to freelancing in Germany.  Join us as we explore Penny's fascinating journey to Germany and how she established her success...

From Student Visa to Amazing Side Hustle Success with Aazar Shad 12.11.2023

Like the show? Have a burning question? Send a text? Ever wondered how a successful entrepreneur and side-hustler from a foreign land made it big in Germany?  Aazar Shad is a hustler, entrepreneur and marketer. He loves ads, tearing them down and figuring out why they work. He runs an expat newsletter, The Munich Post with 5500+ subscribers. Originally from Pakistan, Aazar made Munich his home and...

How to Make Your Expat SEO Awesome with Sarah Moon 30.08.2023

Like the show? Have a burning question? Send a text? Get set for a thrilling journey through the intriguing world of SEO with our remarkable guest, Sarah Moon. With her roots in Luxembourg and extended stay in Ireland, Sarah  Is it possible to get SEO traction if your content and marketing is in, say English (for example!) but you live in Germany? In this episode I talk to Sarah Moon, who is not a...

How a Udemy Course Lead to Thousands of Euros in Client Contracts with Emily Hughes 20.08.2023

Like the show? Have a burning question? Send a text? Emily Hughes is an American and the founder of Emily Claire & Co an agency that specializes in copywriting and influencer marketing for B2C female founders, based out of Hamburg. Emily has a great 'How I ended up in Germany story.' She was working as a performer on a German cruise ship! After docking in Hambugg her singin' dan...

Brewing Success: Hungry Tea Masters Entrepreneurial Journey in Germany 05.07.2023

Like the show? Have a burning question? Send a text? In this episode I talk with Laura Ung, a  performance marketing manager by day and along with her partner Stewart is a  tea master when not at her 9-5.  Coming from Southeast Asia, she trod an uncommon path, navigating language barriers, cultural differences, and a challenging experience with a micromanager that ultimately led her to carve out h...

From Love-Struck Expat to Agile Goal-Setting Guru: Stefania Leventour's Journey to Startup Success 08.06.2023

Like the show? Have a burning question? Send a text? Ever wonder how a French expat found success with her own business in Frankfurt? Stefania Laventure, the brilliant mind behind Pimp My Product, shares her journey from love-struck expat to agile goal-setting guru in this episode.  Listen in as Stefania reveals how she assists startups in finding focus, setting goals, and achieving them through q...

How to Launch A Subscription Children’s Book Service: Lisa Davis’ Story Post Online Adventure 15.05.2023

Like the show? Have a burning question? Send a text? Originally from America, Lisa moved to Germany from London and launched her online bookshop Story Post. We literally talk shop about why she chose Shopify, Facebook ads, and the challenges of marketing in the EU. In this episode Lisa and I also talked about: Some of the post-Brexit challenges of launching an online shop in the EU when her mercha...

Fighting the Man and Winning to Bring Tortillas to Germany with Jesus Neverez 03.05.2023

Like the show? Have a burning question? Send a text? Ready to embark on a mouthwatering journey? Join me as I chat with Jesus Navarrez, an expat from Mexico City living in Munich, who shares the story of his Mexican food import business that changed the game for authentic Mexican cuisine Germany.  From the origins of his venture to the hurdles he faced in starting a tortilla business in Germany, ...

From teaching English to corporate coaching at Allianz and Airbus with Tim Nash 04.04.2023

Like the show? Have a burning question? Send a text? Tim is a native Californian who has been in Germany over 20 years.  He's an experienced coach, facilitator and trusted advisor. For over two decades he has helped young professionals to C-level executives generate clarity, confidence and momentum for lasting change. In addition People & Organization Development, Tim has first-hand work...

Founding a GbR and landing work with German brands on Instagram with Emilia Puentes 29.03.2023

Like the show? Have a burning question? Send a text? Emilia Puentes is a stop motion and paper artist originally from Wisconsin.  Emilia co-owns  Pairem with her business partner, Natalie, the brand director who takes care of all things marketing for Pairem. Pairem creates eye-catching visuals with the magic of stop motion and paper animation. It's a creative production partner for agencies a...

From relocation reset to more clients than she could handle with Geneviève Retzlaff 27.03.2023

Like the show? Have a burning question? Send a text? In this episode, I had a fun and insightful conversation with Genevieve Retzlaff about her journey from being a successful HR professional in Montreal to moving to Germany and starting her own business, Grow Better Together. We discussed: How 3 years of ‘reflection’ helped her refocus building her career How she built her coaching business using...

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