The Generation Hustle Podcast

Episode 34 is with Hongwei Liu, Co-Founder & CEO of MappedIn! Headquartered in Waterloo, Ontario, MappedIn is the leading platform for indoor spatial data management, digitizing venues, and building best-in-class indoor mapping experiences. They are at the forefront of the collision between tech and brick-and-mortar, having mapped over 500 million square feet of indoor space in over 30 countri...

Episode 33 is with Alisha McFetridge, Co-Founder & CEO of RainStick Shower! RainStick is a unique recirculating system that saves 80% water and 80% energy but feels like a high-pressure shower. By using robust filtration, RainStick provides a relaxing, safe and cleansing experience. Water demand is projected to grow by 30% over the next 30 years as the world’s population is expected to grow by...

Episode 32 is with Dr. Sarah Saska! Dr. Saska is the co-founder and CEO of Feminuity, a management consulting firm that helps companies build diverse teams, equitable processes, inclusive products, and cultures where people belong. Before founding her company, she led pioneering doctoral research detailing the need for technology and innovation that is equitably and ethically designed. She has del...

Welcome to episode 31 of the Generation Hustle Podcast! This week we're introducing a new segment where we cover important topics and hot button issues in the news. We kick it off with the never ending student debt crisis. Joe Biden advocated for universal student debt relief on his campaign trail which is still to be approved. But is a blanket forgiveness a good idea?  Speaking of Presidenti...

Episode 30 is with Jyothee Murali!  Better known by her brand, JYXDI, Jyothee is a self-taught visual artist based out of Toronto. Against societal odds as well as traditional South Asian cultural norms, Jyothee dropped out of school and nurtured her passion for painting into a full-fledged career. In a matter of years, she has grown her personal brand exponentially, collaborating with high-e...

A former varsity basketball player, Randy Osei traded in his jersey for sports marketing and is the Founder & CEO of Rozaay Management, a creative marketing and talent management firm. He is also the Executive Director of the Athlete Technology Group, an events and media company that connects tech entrepreneurs and athletes. Technology has transformed the way we market and brand ourselves. Tal...

Cody and Cole Hock are co-founders of Up North Management Group. The creator economy is booming, with creatives across various social platforms gaining popularity and business opportunities at scales we have never seen before. However, these individuals are not always equipped with the knowledge and expertise to navigate the technical landscape of monetizing a platform. This is where Up North thri...

Kyra is a Canadian born footballer who started from Toronto and took her talents to Howard University in Washington to pursue athletics and health sciences. Though she had no intention of a pro career, she was quickly noticed by the Saint Kitts & Nevis Women’s National team and brought on as their goalkeeper and captain. Today, Kyra serves as the CEO for healthcare consulting firm, Persimmon G...

Travis is the Co-Founder and CEO of Knowledgehook, an instructional guidance system designed to professionally develop teachers and students. Their proprietary technology can uncover learning insights from assessment data that helps bridge the gap between student needs and teacher capabilities. Having recently raised over $20M, Travis and team are ready to scale the business to new heights. We tal...

Buster Scher is the founder of HoopsNation. At a young age, Buster knew he wanted to be a broadcaster. Throughout his high school years, he experimented with various outlets before deciding that he wanted to carve out a niche for himself in fantasy sports - enter Hoops Nation. Hoops Nation started as a fantasy basketball page when Buster was 15 years old. Within a couple years, Buster found himsel...

Josh Solomon is the Director of Enterprise Sales at Ada Inc. Ada is an AI-powered platform that enables businesses to drive an incredible customer experience through scalable automation. Josh has built his entire career in sales, a field so important that he suggests a good sales professional is able to transfer their sales skills into life skills. We ask Josh about his journey through sales and d...

Andrew is the founder of Flourish Pancakes, whose protein pancake mix has taken the Canadian breakfast industry by storm. Flourish aims to reimagine breakfast with the belief that eating healthy shouldn’t be a chore. Improving eating habits can be achieved by transforming indulgent foods to fit your lifestyle. No elaborate prep or complicated instructions - just pure, organic, natural ingredients...

Venture for Canada (V4C) is a not-for-profit organization with a mission to foster the entrepreneurial mindset and skills of young Canadians. The organization envisions a Canada where the youth can equitably realize their potential to build the most prosperous place in the world. The organization achieves this through an internship program for post-secondary students and a fellowship program for g...

Hush is a company on a simple mission - to help people around the world relax with ease and fall asleep faster whenever they wish. Almost every scientific study nowadays indicate that insomnia, stress, and anxiety levels have been on the rise for years. Sleep and relaxation are really important to managing these stressors. Hush’s weighted blankets apply evenly distributed pressure that is proven t...

Independently owned and operated, Great Lakes Brewery (GLB) is celebrating over 30 years in the craft beer business, making them one of the oldest craft breweries in Ontario! They specialize in producing flavourful beers that are sure to awaken your taste buds with each sip. From unique seasonal ales, bottle conditioned releases, year-round ales and premium lagers, GLB produces a variety...

Hayley Wickenheiser is a 6x Olympian, 4x Olympic Gold medalist, Canadian hockey legend, angel investor, and soon to be doctor in the later stages of her medical degree. Hayley now serves as Managing Director at Pandemic Solutions, a medical consulting company that helps small, medium and large enterprises with organizational support in uncertain times. Dr. Shaw is the President and Director of Med...

Jeff is the Founder and President of Kimurawear, a leader in quality and innovative products in the martial arts community. Founded in 2006 from Brampton, Ontario, Kimurawear began creating training equipment for professional athletes of various disciplines. With their unique approach of forward thinking and attention to detail, the brand took over the MMA scene, featured on UFC stars such as Dona...

Daniel Beach and Neetu Godara Rai are the CEO and CGO of SoCIAL Lite Vodka, the best vodka soda in Canada (in our opinion)! They are two of three co-founders, along with COO Kevin Folk, of the wildly popular brand. Sounding something like a campfire tale, the idea for the company was born while mixing drinks in Kevin’s home kitchen. After spending countless summer nights mixing drinks with differe...

Greg is the Founder & Head Coach at The 1440, an online, personal coaching fitness program. His journey began as a varsity football athlete at Wilfred Laurier University where he discovered his love for training. From here, he transitioned from varsity athlete, to strength coach, to working full time at a tech startup, before branching out on his own with The 1440. The one habit that remained...

Ben Feferman is the CEO of Amuka Esports , Canada’s leader in esports venues, online leagues, and tournaments. If you’re asking, “What are esports?” then this episode is for you! Online gaming has been around for awhile, however the industry of gaming has radically shifted in the last decade. With the rise of online gaming communities and competitive leagues, the esports industry boasts more activ...

Akosua Asare is the founder and CEO of Essence Luxe Couture, a luxury wig brand powered by AI that uses ethically sourced hair to create meticulously handcrafted wigs. The company mission is to help those who suffer from hair loss, while breaking down the traditional barriers to entry for minorities in the beauty industry. At the age of 21, Akosua developed alopecia, a condition where the immune s...

Andre is a partner at Fasken, a leading international law firm where he maintains a broad corporate law practice. Andre advises venture capital firms and emerging, high-growth companies all across Canada. As Co-Chair of the Emerging Companies Group at the firm, he is a recognized leader in Ontario’s tech ecosystem and a tireless advocate for his clients. Andre acts as the go-to external counsel fo...

As the Vice President of Institutional Sales at Horizons ETFs, Emerson Baker is responsible for communicating the various ways ETFs are shaping the global capital markets. He has dedicated his entire career to the ETF industry, having spent four years at BMO ETFs before joining Horizons. Emerson understands the importance of wealth management and how to utilize the capital markets for these goals....

Born and raised in Windsor, Ontario, Miah-Marie started playing basketball by chance. She picked up the sport so she wouldn’t be on the sidelines watching her siblings play and it slowly became more than that. Her mother’s philosophy: “Keep playing if the doors continued to open.” And the doors kept opening. Miah-Marie led the Windsor Lancers to four consecutive CIS National Championships, winning...

Adam is the Co-Founder and Chief Revenue Officer at Luminari, a professional community for CPAs. Their flagship product is LumiQ, a mobile podcast app where you can get verifiable professional development hours for listening to engaging conversations with business leaders on their experiences and areas of expertise.   After gaining experience in the industry as a marketing professional,...