The Garage: Tools For Retail Media Innovation

On this week’s episode, we have a special crossover with The CPG Guys! eCommerce industry icon Sri Rajagopalan, consumer loyalty guru Peter V.S. Bond & retail strategy expert Bryan Gildenberg join The Garage to discusses the evolution of retail media, particularly its shift from a focus on large budgets and scaling to a phase where CPG brands are awakening to its significance. The trio highlig...

In this week’s episode, we take another step towards “RMN nirvana” by welcoming Carrie Sweeney, vp of retail at Pinterest to discuss the evolution of retail media networks, the challenges of standardization, and the maturity curve in the industry.  During the conversation, Sweeney shares her insights on the growth and diversity of retail media networks, emphasizing the importance of strategy...

On this week’s episode, Claire Wyatt, vp of business strategy & marketing science for Albertsons Media Collective is welcomed into The Garage to discuss the importance of measuring everything, especially in the context of retail media networks.  During the conversation, they explore the challenges of conveying complex data science concepts and the importance of tying metrics to customer v...

In this week’s episode, we are traveling to Mars! More specifically, we are sitting down with the Mars Agency’s Courtney Crossley, vp of commerce media and Andy Howard, commerce media director to discuss knowing the roles and strengths of retailers, with the Mars Agency experts sharing their insights. During the conversation, they discuss where should retailers and agencies start when combining fo...

In episode two of The Garage: Tools for Retail Media Innovation, our hosts sit down with Anne Martin, director of shopper marketing and Steve McGowan, RVP, omni-shopper activation and strategic partnerships at Mondelēz International at Mondelēz International to discuss the evolution of retail media networks and the assets that retailers need as they launch their networks. During the conversation,...

In the inaugural episode, Ben Sylvan, vp of data partnerships at The Trade Desk joins The Garage to discuss how diversity is a key ingredient for inspiration and innovation and the need for complementary skill sets to drive creativity and problem-solving. Introductions 00:00:01 – 00:05:04 What is The Garage? 00:05:04 – 00:07:40 “Ah ha" moments that lead to bright spot creation? 00:07:50...

Adweek is pleased to announce our newest podcast “The Garage: Tools for Retail Media Innovation” Hosted by Evan Hovorka, VP of Product & Innovation, and Dan Massimino, Director of Marketing, from Albertsons Media Collective. The Garage dives into the why, the how, and the who cares of retail media innovation.    Retail Media is expected to grow exponentially in the coming years. The...

In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with Founder and CEO Olly Lewis and Managing Director Charles Ifegwu of The Fifth, an award-winning creative agency putting influential talent at the heart of brand clients' advertising. During the conversation, they discuss the Fifth Estate, how it manifests in and impacts current society, and wher...

In this special episode of The Business of Marketing, Adweek senior producer Al Mannarino sits down with Jason Galloway, Principal and Marketing Consulting Lead at KPMG US LLP, and Mirko Holzer, CEO at Uptempo to talk about why the time is right for a new operating model: marketing business acceleration. They discuss the biggest challenges CMOs face trying to run the business of marketing while de...

In this bonus episode of The Business of Marketing, we sit down with Mat Zucker and David Novak, Senior Partners, co-leads of Prophets marketing and sales practice to discuss the tension between brand and demand marketing, how leading organizations are integrating the two, and what happens next. Keep listening to hear their insights, and to read their latest research on the topic at prophet.com/re...

The influential marketer described as a “guiding light” in the advertising world wished us a farewell last year as he stepped down from his storied, four-decade career concluding at Facebook as the global CMO. But his impact and personal work are far from over in terms of revolutionizing the industry. We couldn’t think of a better way to wrap season two of The Business of Marketing Podcast than by...

With more than 20 years of experience in HR, Jonita Wilson has always had a deep passion and understanding of the value of diversity, equity and inclusion in the workplace. In 2019, she joined Discover Financial Services’ HR team with a director of diversity position—which led to her being named chief diversity officer last summer, overseeing all DE&I initiatives for the workforce of more than...

For more than two decades, Suzi Watford has been using an extraordinary ability not often found in the news industry: sparking new ideas that turn into revenue-driving realities. After spending close to seven years working at News UK with roles in partnerships, sales, and marketing, Suzi joined The Wall Street Journal as their CMO back in 2014. In April of this year, Suzi became EVP, Consumer, a n...

When it comes to resumes, you might be hard-pressed to find one as impressive as Tristan Walker’s. Before founding the health and beauty brand, Walker & Company in 2013, Walker worked as an Energy trader at both Lehman Brothers and J.P. Morgan, completed an internship during the early days at Twitter, served as the Director of Business Development for Foursquare where he ov...

Steve Smith first joined AccuWeather as a forecasting intern in the summer of 1997. 24 years later, Steve is now President of the company, and it was his passion for weather and science and the company's reinvention during the digital revolution of the late 90s that he describes as "the perfect storm" of opportunity that both changed the company and his career forever. As President, Steve is respo...

In 2018, SNAP’s stock was down and a number of senior leaders had recently left. Around this time, SNAP’s CEO Evan Spiegel made a commitment to bring on a number of important senior leaders to help bring the company back from irrelevancy. Enter Jeremi Gorman. She joined the company in 2018 as Chief Business Officer and since then, she has helped bring SNAP stock from $5 to $79.31 (as of 9/23/21) a...

On this week’s episode,   The Business of Marketing Podcast , Adweek’s chief innovation officer, Toby Daniels, sits down with Jaime Crespo, General Manager at Harry's. With almost 20 years of experience, Jaime has held senior marketing roles for brands like Unilever, Anheuser-Busch InBev, and Amazon before joining Harry’s. At Harry’s, he is responsible for Harry's P&L in the US and develo...

On this week’s episode of The Business of Marketing Podcast , Adweek’s Chief Innovation Officer, Toby Daniels sits down with Ned Duggan, Global SVP at BACARDÍ Rum. Over the past 13 years at BACARDÍ Rum, Ned has worked in Global and North American Marketing roles across a number of leading spirits brands including Grey Goose Vodka and BOMBAY SAPPHIRE Gin. During the conversation, they discussed wha...

If there’s anyone who knows the ins and outs of driving growth strategies, it’s Kelly Campbell. Before she arrived at Hulu, one of the shining streaming stars coming out of this past year, she oversaw growth marketing for Google Cloud. Suffice to say, Kelly knows a thing or two about how to scale platforms on the rise. On this week’s episode of The Business of Marketing Podcast , Adweek’s Chi...

Since 2017, SAP.iO has helped more than 300+ external startups and internal ventures accelerate their growth while enabling thousands of SAP’s customers to access innovation. With over 20 years of experience in business development and strategy in the tech industry, it would be hard to find someone more qualified to lead the company’s early-stage startup acceleration and incubation programs across...

For over 75 years, BIC has grown from humble beginnings to become a globally recognized and iconic brand. But how do you take a legacy brand like BIC whose core business is making pens, lighters, and disposable shavers, and maintain relevance in a world that has seen every significant disruption in almost everything analog due to technological innovation and digi...

On September 25, 2020,  Nathan Apodaca’s  car broke down on his way to work, so he decided to take his skateboard to avoid being late. On his way, he grabbed a bottle of Ocean Spray Cran-Raspberry, fired up TikTok, and would inadvertently go on to create one of the most viral moments of the year. Not only did the feel-good&...

Founded by Jann Wenner in 1967, Rolling Stone magazine has been a leading voice of music and popular culture for more than 50 years. It was during the 50th anniversary of the iconic brand that everything changed. In 2017, after realizing they wouldn't be able to thrive as a mid-size, independent publishing company, Jann and his son Gus Wenner, who joined the company back in 2012, sold the company...

While most businesses are just now shifting their focus to sustainability, Belvedere Vodka had been quietly working on it for nearly a decade. "We've been working on sustainability since 2012 and in a pretty serious way, but we didn't really talk about it before. It was something that we did," says Rodney Williams, President and CEO of Belvedere Vodka. "We reduced CO2 emissions from 2012 to 2017 b...

At the beginning of 2020, Square was gearing up for a huge growth year driven in large part by brand storytelling and customer acquisition. No one could have planned or predicted what ultimately happened next but, the strategy, plan, and priorities didn't fundamentally change once the pandemic hit, but the needs of Square’s customers did. The company's ability to move fast and...