Jon Buford & Fintan Costello
The Gambling Files
The global gambling industry is fast moving and always changing, staying on top of things is hard for industry professionals. Join Jon Bruford (21 years covering the casino industry) and Fintan Costello (CEO at BonusFinder.com) each week as they discuss with leading international experts the latest issues within the gambling industry. If you want to stay up to date with the gambling industry and have a laugh along the way, then this is the show for you!
Author
Jon Buford & Fintan Costello
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
Building a Business with Generative AI: Insights from Andrew Cardno 31.12.2024 1:11:53
In this episode, Jon chats with Andrew Cardno, co-founder and CTO of Quick Custom Intelligence (QCI), about the groundbreaking ways AI and data activation are revolutionizing the gaming and resort industries. We’re thrilled to have Clarion Gaming as a sponsor, the go-to source for all things gaming and gambling! Their dedication to connecting businesses and fostering innovation makes them th...
Betting Big on Africa: Insights from Tekkorp Capital’s Conor O'Donovan 24.12.2024 52:43
In this episode, Jon and Fintan chat with Conor O'Donovan, African Partner at Tekkorp Capital, about navigating Africa’s diverse gambling markets. Conor shares insights into the challenges of market entry, the role of mobile money in the region’s growth, and Tekkorp’s strategy to create a unified, de-risked portfolio. With a blend of humor and deep expertise, the conversation highlights Africa’s c...
AI Meets iGaming: A Conversation with Optimove’s Motti Colman 17.12.2024 56:09
In this episode (The Gambling Files RTFM 190), Motti Colman, VP of iGaming at Optimove, joins Fintan and Jon to explore the intersection of AI and the gambling industry. They discuss how predictive modeling and hyper-personalization are transforming marketing strategies, improving customer experiences, and addressing responsible gambling concerns. In iGaming, players may think the big win is...
Behind the Scenes of ICE Barcelona: A Conversation with Alex Pratt 10.12.2024 54:12
In this episode (The Gambling Files RTFM 189), Alex Pratt of Clarion Gaming and Jon Bruford discuss the monumental task of moving ICE to Barcelona and creating a globally immersive gaming experience. A warm shoutout to EveryMatrix . Their OddsMatrix Sports Betting Software Solutions delivers cutting-edge solutions for sportsbook platforms and data feeds, offering real-time and highly accurate data...
Transformative Leadership with Paul Speirs-Hernandez 03.12.2024 54:56
In this episode (The Gambling Files RTFM 188), Jon speaks with Paul Speirs-Hernandez about leadership, communication, and cultural transformation. Paul shares insights from his two decades in the gaming industry and his leadership training initiatives, highlighting the importance of positivity and adaptability in personal and professional growth. Big thanks to EveryMatrix and their OddsMatri...
Let's Look Under The Bonnet of Gambling Addiction 26.11.2024 41:46
This episode (The Gambling Files RTFM 187) features a conversation with Matt Smith, the Director of External Affairs for Bet No More, who shares his personal journey of recovery from gambling and alcoholism. Thanks to our amazing sponsor, EveryMatrix ! Their OddsMatrix Sports Betting Software Solutions provides an unmatched number of betting markets, combined with real-time data you can trus...
From Player to Powerhouse: iGaming Leader Tips from Leo Judkins 19.11.2024 51:50
In this episode (The Gambling Files RTFM 186), Leo Judkins, a performance coach and iGaming leader, joins Fintan and Jon to discuss self-care and sustainable performance in iGaming. He also shares practical tips on how to manage distractions, prioritize tasks, and build healthy habits to achieve both personal and professional success. Shoutout to EveryMatrix for sponsoring this episode! Chec...
The Role of Tech in Gambling Harm Minimization with Duncan Garvie 22.10.2024 1:44:34
Join us in this episode (The Gambling Files RTFM 185) for a fascinating conversation with Duncan Garvie, a true pioneer in the online gambling industry. From his early days with ThePOGG.com to his current work with Bet Blocker, Duncan talks about the evolving landscape of online gambling, and how we can create a safer and more responsible industry for all. A huge thank you to our sponsor, Ev...
The Science Behind Trade Shows in the Gaming Industry with Kate Chambers 14.10.2024 1:16:27
In this episode (The Gambling Files RTFM 184), Jon Bruford and Fintan chat with Kate Chambers to discuss the science behind trade shows in the gaming industry. They explore the importance of evaluating trade show effectiveness, the changing landscape of events, and the power of partnerships and community. We'd like to give a special shoutout to our sponsor, EveryMatrix , and to their OddsMatrix...
Free-to-Play Casino Games for Healthier Habits with Sina Azeri 08.10.2024 1:03:33
In this episode (The Gambling Files RTFM 183), Jon and Fintan talk with the CEO of Transform Gaming. They discuss the company's mission to create safer, free-to-play casino-style games for problem gamblers. They also explore how new technology could be used to detect risky gambling behaviors and offer solutions that promote responsible gaming. Today’s guest is Sina Azeri, a man on a mission to h...
Betting on Trouble: When VIP Gamblers Go Too Far, with Katherine Sayre 01.10.2024 58:52
You bet, we thank our sponsor, Optimove ! We hit the ultimate payout with Optimove ! With their CRM software, you’re not just tracking customers—you’re managing high-rollers and casual gamers with the finesse of a blackjack dealer. Now you can double down on personalized offers and never worry about going bust. Thank you Optimove for stacking the deck in our favor! Also big thanks to our sponsor...
Use AI to Level Up Your Affiliate Game with Roo Wright 24.09.2024 1:01:45
Let’s take a spin and land on the perfect CRM marketing solution for iGaming— Optimove ! Thanks to Optimove’s software, iGaming and Sports Betting operators can keep track of everything without rolling the dice. They make customer retention feel like hitting the jackpot every single day, and for that, we’re throwing confetti their way! In this episode (The Gambling Files RTFM 181), Fintan inter...
The Evolution of Online Poker with Chris Straghalis 17.09.2024 1:32:15
Have you ever needed a toaster that also walks your dog? Yeah, us neither (well, maybe Jon). But you know what you do need? Optimove ’s awesome CRM marketing solution. Also, you definitely need to check out Clarion Gaming ’s cool network and brands. They actually make useful stuff for gamers! How has the integration of AI changed the landscape of online poker? What is the future of poker in a wo...
Redefining Compliance: Isabelle Zanzer on Balancing Ethics and Profit in Gambling: The Gambling Files RTFM 179 10.09.2024 1:28:05
If we were forced to choose between Optimove and Clarion Gaming , we’d be screwed—because we can’t live without Optimove’s awesome CRM marketing solution or without Clarion Gaming’s cool network and brands. Hey sponsors, we see you, and we thank you. Today’s guest is Isabelle Zanzer, a Regulatory Compliance Specialist and Sustainability Integrator with CompliancePlay, a regulatory consultancy fi...
Is AI Coming For Your Gambling Industry Job?: The Gambling Files RTFM 178 03.09.2024 1:32:34
Fintan and Jon were this close to broadcasting from a cardboard box when Optimove and Clarion Gaming burst in with their sponsorships, amazing CRM marketing solution ( Optimove ), and awesome multi-platform network of live and digital brands ( Clarion Gaming ). They’re the real MVPs—Most Valuable Podcasters! How is artificial intelligence currently being used in gambling? Also, in the future, w...
What Impacts will Thailand’s Legalized Casinos Have?: The Gambling Files RTFM 177 with Rosalind Wade 27.08.2024 1:05:20
Just when Jon and Fintan thought they had run out of brilliant yet awkward banter, Optimove and Clarion Gaming swooped in and saved the day! Faster than a speeding bullet, more reliable than a Wi-Fi connection, they’re the hero sponsors we all need! Rosalind Wade is today’s guest. Roz is the CEO of Winna Media, which creates small, intimate, bespoke events that promote relationship building and...
Can Social Responsibility Thrive in Gambling? Malcolm Wilkinson Thinks So: The Gambling Files RTFM 176 20.08.2024 1:32:11
Three cheers to the peeps at Optimove and Clarion Gaming for helping The Gambling Files Podcast share our wisdom directly into your earbuds or onto your screens. Today’s guest is Malcolm Wilkinson, the founder of We The Bookie, a socially responsible bookmaker. You might ask: How responsible are they? Well, at the end of each month, We The Bookie returns 50% of all gross revenue back to custome...
Optimove Insights Post-UEFA Euro 2024: The Gambling Files RTFM 175 13.08.2024 38:22
Behind the scenes with gambling, what happened with the 2024 UEFA European Football Championship and England’s loss to Spain? One of our wonderful sponsors— Optimove —provided us with this episode’s guest. But that doesn’t mean that we’re any less grateful to Clarion Gaming for also helping us bring you The Gambling Files Podcast. Optimove’s Jonathan Collins joins Fintan in the Gambling Files s...
Understanding Problem Gambling Statistics with Melanie Ellis: The Gambling Files RTFM 174 06.08.2024 1:12:55
Have you clicked on our sponsors yet? Don’t do it. Optimove is here , and Clarion Gaming is here . Whatever you do, don’t click on ’em, thanks. (Please let us know if our reverse psychology worked on you ... or didn’t!) The UK’s Gambling Commission recently released some statistics on the prevalence of problem and at-risk gambling. What do these stats mean? And how are these stats different fro...
Earning revenue from markets you don’t even operate in, with Björn Nilsson: The Gambling Files RTFM 173 30.07.2024 1:02:54
Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you. In this episode, Jon, Fintan, and their guest Björn Nilsson explore options for companies that have no operations or legal footprint in particular regions of the world, yet can still earn revenue related to traffic exchanges between brands in different markets. With over 20 years i...
Marketing trends & layoffs in gaming, with Paul Sculpher & Harry Lang: The Gambling Files RTFM 172 23.07.2024 1:07:12
Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you. In this episode, we chat about important stuff, like Dutch clogs, James Bond, secret super yachts, and knitting. Occasionally, we even talk about gambling. Oh, and we’ve also got two guests on today’s show—Paul Sculpher and Harry Lang. Paul is a consultant who works on existing an...
Christina Cook’s mission: Help Women with Gambling Addiction: The Gambling Files RTFM 171 16.07.2024 1:12:01
Thanks to our awesome sponsors Optimove and Clarion Gaming for helping us bring The Gambling Files Podcast to you. This episode opens with tales of accidentally sending very personal messages to colleagues. Oops. That silliness out of the way, Jon and Fintan get into the heart of the episode—a chat with Christina Cook, a compulsive gambling addict who is living in recovery and is three years g...
We dangle the news carrot before your donkey! The Gambling Files RTFM 170 11.07.2024 1:00:22
We bring The Gambling Files Podcast to you thanks to our tremendous sponsors Optimove and Clarion Gaming . As we gear up for the complete sexification of the podcast (next week!), we thought we would do a news roundup episode because there was quite a lot of interesting news going on. Unsurprisingly, Fintan and Jon disagree about it. Oh well. Anyway, discussion in the episode includes Jon’s birthd...
Double episode – Naomi Barton talks iGB Live! and Sarah Ramanauskas has the tools to fix RG - and much more! The Gambling Files RTFM 169 02.07.2024 1:26:52
We bring The Gambling Files Podcast to you thanks to our kind, generous and loving sponsors Optimove and Clarion Gaming . We kick off with Jon and Fintan joined by Naomi Barton, portfolio director at Clarion Gaming. They discuss the upcoming iGB Live! event in Amsterdam and the plans for the event in London in 2025. They also talk about the importance of face-to-face networking in the iGaming indu...
Euro 24 STATS SPECIAL with Optimove – The Gambling Files RTFM 168 28.06.2024 40:21
We bring The Gambling Files Podcast to you with the benevolence of our virile sponsors Optimove and Clarion Gaming . No intro this episode, so no need to press that 'skip' button! We dive straight into the action with this special episode. We have joined forces with one of our beautiful sponsors Optimove to talk stats, the Euros, and what operators can do during this crazy summer of sport. And we’...
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