Music Business Association
The Future of What
Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!
Author
Music Business Association
Category
Podcast website
Latest episode
Jul 7, 2026
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Episodes
Episode #270 — How Mamas In Music is Caring for Caregivers in Our Industry 28.10.2025 17:13
Consideration of those in a caregiving role is often an afterthought in many industries, but creative industries add an extra layer of challenge due to inconsistent income and schedules. While looking for support in her journey of motherhood while maintaining a career in music, Mamas In Music co-founder Tiff Randol noticed a lack of community, and banded together with Mary Leay to create this supp...
Episode #269 — Reinventing Music Search: AIMS’ Solution for Precision and Unbiased Results 21.10.2025 16:23
Searching large catalogs via tags can be time-consuming, reinforce biases toward what we already know to save time, and leave a large portion of artist works unexplored. AIMS API looks to utilize AI as an assistive tool for objective and accurate full-catalog discovery via search options that include natural language prompts, similar audio matching, and lyric search to benefit clients working as e...
Episode #268 — How Bootleg Is Super-Serving Superfans With a New Kind of Merch 14.10.2025 14:18
Superfans have been discussed as a promising new revenue stream for artists, and Bootleg is leaning into this concept with an app designed to allow fans to purchase limited release, high-quality audio merch captured from live shows. This platform not only creates direct revenue for touring artists, but helps fans across genres build a community with fellow concert-goers. We spoke with founder Rod...
Episode #267 — Gut Instincts and Data: The Constants of A&R’s Evolution 07.10.2025 18:43
Killphonic Rights is a creator-founded, full-service music company, with Michelle Fantus serving as Head of A&R. Michelle has witnessed the evolution of artists and repertoire over her tenure in the industry, seeing music consumption go from iTunes downloads to streaming, and now music discovery being redefined by AI & algorithms. While some things have changed for A&R over the past decade, the pr...
Episode #266 — ONErpm’s Artist-First Approach to Business 30.09.2025 14:47
As a distributor, publishing company, creator of DIY platform OFFstep and one of the world's largest music MCNs on YouTube, ONErpm is considered a full-service, modern record label. The company puts artists at the forefront by emphasizing transparency & education at both the front end and back end, and even has its own CMS platform for artists to track spending & marketing plans. In this episode,...
Episode #265 — What It Means to Win A Clio Award: A Chat With Michael Kauffman 23.09.2025 17:52
The Clio Awards have celebrated advertising & creative works across industries dating back to the 1950s, diversifying into different programs over time, including Clio Music in 2014. In this episode, we speak with Michael Kauffman of Clio Music on the three pillars of The Clios, and break it down further into the three award areas of the music branch, along with how to enter. Michael also expands...
Episode #264 — How Has Music Evolved Into Such a Viable Asset Class? 16.09.2025 18:38
In the past, artists needed to sign with record labels who would take out bank loans in order to provide financing. Now thanks to companies like Sound Royalties, artists can receive financing via advances without giving up any ownership. Possible income generating streams for artists have also grown from few to many, transforming music into a viable asset class. In this episode, Alex Heiche discus...
Episode #263 — Assessing the State of AI in Music with Voice-Swap’s Mike Pelczynski @ Music Biz 2025 26.08.2025 15:54
Mike Pelczynski has been a part of many important conversations on the subject of AI as the Chief Strategic and Innovation Officer of voice conversion platform, Voice-Swap. These discussions revealed that general sentiments towards AI have shifted from fear to that of constructive concern. In this episode, Mike examines how some issues posed by AI can be addressed using solutions we are already fa...
Episode #262 — Inside Soundstripe’s Music Licensing Strategy with Global Head of Partnerships, Angela Abbott! 19.08.2025 16:49
Soundstripe is a tech-enabled music licensing company working with brands, agencies and rightsholders, housing 1.5 million users in 160 countries. In this episode, Soundstripe’s Angela Abbott walks us through their licensing process, emphasizing how the platform ensures artists maintain sonic identity. She then imparts advice to early-level professionals, and addresses aspects of licensing that ma...
Episode #261 — Independent Sector Happenings with A2IM’s Lisa Hresko @ Music Biz 2025! 13.08.2025 12:52
At Music Biz 2025, Lisa Hresko of A2IM moderated a panel on growth strategies for independent music companies, a topic which she touches upon in this podcast recorded live at the Conference! She further expands the conversation to discuss how artists can “choose their own adventure” in the industry today by tapping into the independent community. Lisa also speaks on A2IM’s current projects, includ...
Episode #260 — Dissecting the State of Physical Music: A Conversation with Carrie Colliton @ Music Biz 2025! 05.08.2025 17:13
We spoke with Carrie Colliton of DORS & Record Store Day at Music Biz 2025 about the recent sales surge at indie record stores, how sales data from record stores was on the verge of exclusion from Luminate reporting, and the power of community that brought about the deal to keep that data counted. The conversation also touches on both the positive and the negative effects of streaming on indie mus...
Episode #259 — Democratizing Artist Marketing: A Conversation with Chuka Chase of SymphonyOS @ Music Biz 2025! 22.07.2025 11:13
We sat down with Chuka Chase, co-founder of SymphonyOS, during Music Biz 2025 to talk about his company, his experience at the Conference, and the convergence of the music and tech industries. He discusses his professional journey which led him from the tech space to music, as he compares and contrasts how both industries operate. He also covers how the internet has made the music industry less si...
Episode #258 — The Impacts Of The Current PRO System On Small Venues 15.07.2025 26:35
In this episode, we discuss the motivations behind NIVA’s letter to the US Copyright Office in conversation with Tobi Parks of the National Independent Venue Foundation (NIVF). Tobi disputes the narrative that licensees are just trying to cut costs, explaining how the current PRO system, combined with a lack of education provided to licensees and artists, leaves an untapped pool of money waiting t...
Episode #257 — A Conversation With Virginie Berger @ Music Biz 2025 08.07.2025 12:58
We caught up with Virginie Berger, Founder of Don’t Believe the Hype and Advisor at MUSICx; fmr. MatchTune during Music Biz 2025 for a conversation covering the sentiments of fear and concern surrounding the uncharted territory that is AI. She addresses the complications and confusion today’s music market faces, current copyright wins & losses, the fine line AI walks in terms of what is & isn’t fo...
Episode #256 — Jonathan Azu of Culture Collective Talks the State of the Live Industry & More! 01.07.2025 12:52
This week we speak with Jonathan Azu, founder of Culture Collective, on the state of the live industry, along with some exciting projects & collaborations he’s working on! Jonathan discusses how important it is for executives to diversify themselves in the same way today’s artists do, highlighting the multi-hyphenate approach he has taken for his business by working on tours, TV specials, philanth...
Episode #255 — The Tech and Music Industry Crossover: A Conversation with OpenPlay’s Edward Ginis @ Music Biz 2025! 24.06.2025 12:10
Edward Ginis, Founder and CEO of OpenPlay, attended his 15th Music Biz Conference this year. In this episode, he discusses how the Conference continues to evolve with the times, providing true substance and debate over platitudes and hype. In the same vein, Edward touches on just how crucial it is for our industry to nurture entrepreneurs and startups in a mutually beneficial relationship. He disc...
Episode #254 — Hear from Lauryn Menard, Creator of the GOB Sustainable Earplug Brand! 17.06.2025 15:17
The difficulty common earplugs have conforming to each person’s unique anatomy leads to frequent struggles with actually keeping these devices in our ears – not to mention the poor sound quality they create by blocking out only the top frequencies. Biomaterial professor and industrial designer, Lauryn Menard may very well be revolutionizing the future of earplugs, as she has pioneered a solution t...
Episode #253 — The Music Merchandising Experience with Kerstyn Inouye of Top Drawer Merch 20.05.2025 18:55
Top Drawer Merch began their journey through collaborating with artists to create charity bracelets. Today, they service clients both in and out of the music industry, producing apparel & a variety of other merchandise. Implementing a traditional brand approach, they understand that merch is not just a band’s logo on a t-shirt – it’s a story told through the product that comes back full circle, ty...
Episode #252 — How Friends of Noise is Creating Opportunities for the Youth of Portland 29.04.2025 11:02
Friends of Noise, an organization supporting the creative youth of Portland, Oregon since 2016, is expanding their educational programming with the opening of their all-ages venue, “The Off Beat.” The nonprofit hosts professional development workshops and produces all-age concerts where teens can perform on-stage, run sound, accept tickets & create posters, with their youth sound engineers being h...
Episode #251 — Music Biz in Atlanta: The Horne Brothers Highlight ATL’s Booming Music Economy 22.04.2025 19:57
Building on our series of interviews with Atlanta locals, we spoke with Byron, Ryon & Tyson Horne, better known as The Horne Brothers. To commemorate the 50th Anniversary of Hip-Hop, the brothers highlighted Atlanta in their 2024 documentary, “The South Got Something To Say.” Though Hip-Hop’s birthplace is credited as New York, the documentary discusses how a large share of popular hits and collab...
Episode #250 — Angry Mob Music’s Marc Caruso Addresses What Indie Publishers Need 15.04.2025 17:15
Independents make up 40% of the publishing industry, and yet, they struggle to leverage deals. Why? It all comes down to industry fracturing that is preventing the emergence of their collective voice. Angry Mob Music CEO, Marc Caruso touched upon this in his Billboard op-ed, “Why It’s Time for Indie Publishers to Get Angry,” where he highlights how the collaborative environment of the indie publis...
Episode #249 — Girlilla Marketing’s Jennie Smythe on the Evolution of Digital Marketing & Female Representation 08.04.2025 20:28
Jennie Smythe, CEO of Girlilla Marketing, not only brings on unique & interesting clients, ranging from local businesses to well-known actors, but has proudly ensured her agency remains female-led throughout the 17 years she has been running it. With her tenure as a woman in both the music and digital marketing industries comes a great deal of lessons imparted onto her – thus, she decided to compi...
Episode #248 — Marketing In The Live Event Sector With Nederlander’s Jamie Loeb 24.03.2025 20:29
The financial loss our industry faced when touring came to a halt during COVID-19 has brought attention to the importance of the long glossed over live sector. From here, NIVA (the National Independent Venue Association) was born, where Jamie Loeb, SVP of Marketing for Nederlander, worked tirelessly to help secure the biggest arts grant program in history from Congress – $16 billion of aid used to...
Episode #247 — How The Music Leaders Network Empowers Female, Trans & Non-Binary Music Executives 11.03.2025 17:56
The Music Leaders Network exists to establish a network of underrepresented female, trans & non-binary music executives and support their industry careers. In our latest podcast, we speak with Music Leaders Network co-founders Remi Harris & Tamara Gal-On about the organization’s origins, its latest UK cohort & expansion into Nordic countries, the changing landscape of DEI initiatives in 2025, and...
Episode #246 — Music Biz In Atlanta: Discussing the City’s Thriving Music & Tech Culture with Shachar Oren 25.02.2025 15:27
With the Music Biz Conference coming to Atlanta for the first time this year, we’re continuing our series of interviews with local executives to learn more about the city’s thriving music & entertainment business scene. This month, we spoke with Atlanta-based Shachar Oren of a media technologies venture capital firm, Sound Media Ventures, on his experiences in the city at the crossroads of music a...
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